“A Binding Contract Between the Dominant and the Submissive”:
Linguistic Analysis of Gender Bias in Fifty Shades of Grey (2015)
Papada Srithreerawichai, Alisa Lekdam, Yadsamin Muprasit, Pum Chanpom
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ABSTRACT
Language, a significant tool for communication, is implemented to express an interlocutor’s attitude. Their language
choice can imply manipulation of power or discrimination between sexes, also known as sexist language. Since
dialogues in movies represent real-world communication, this study aims to delve into the sexist language depicted
in Fifty Shades of Grey (2015), a romantic drama film. In particular, the genre reflects the apparent discrepancy
between male and female counterparts in terms of language and gender bias. The movie was then selected as the main
text for the linguistic investigation of sexist language in this descriptive qualitative research. The essential framework
in this research is centered extensively on Sara Mills’ theory regarding language and feminism encompassing overt
sexism and indirect sexism. Overt sexism is categorized into six types including generic pronouns, generic nouns, non-
parallel terms, sexism in proverbs, sexism in swear word, and derivation. On the other hand, indirect sexism is
categorized into six subtypes, namely humor, presupposition, conflicting message, scripts and metaphors, collocation,
and androcentric perspective. The researchers observe that characters and their attitudes render sexist ideology while
their utterances convey gender-related discrimination.
Keywords: Sexist language, sexism, discrimination, romantic drama movie
1. INTRODUCTION
Women in society in these days have more social roles when compared to the past. However, they are still
quite often considered the second-class citizen. Such view creates discrimination and gap between men and
women. Women were subjected to various sexual harassment and the violence of men against women. It is
the cause of sexism that always appeared almost everywhere, whether it be movies or advertisements. As
Mills (1995) gave an example in her book, Feminist Stylistic, the illustration appeared on the Sun
newspaper during the Gulf crisis in 1991 which display the representation of the sexist language on
advertisements by using double-meaning words that contains some sexual content such as fully equipped,
frontal assault.
Feminist is a group of people aware of the difficulty of assuming that all women or all men are equal, and
in particular for the past ten years this feminist organization has been interested in the analysis of forms of
oppression and different forms of discrimination (Mills, 1995). Sara Mills is Emeritus Professor in
Linguistics at Sheffield Hallam University, England and her major work is feminism. Therefore, we have
chosen her theory which categorizes sexist language into two forms; overt sexism and indirect sexism.
Then, one of the elements that reflect sexism in modern society is the media because the media is one of
the most influential factors that have influenced humans these days. According to Germaine Greer,
Romance in the film has a sense of dilemma that intentionally deceives the audience by showing no
recognition about how women were oppressed and treated as second-class citizens (Reid Boyd, 2017).
Thus, among all movie genres, the one that influences sexism the most is Romantic genre. Most romance
films portray characters as a female protagonist who has feminine side or male protagonist will with a good
shape and extremely masculine which shows gender roles that men have to protect women and women
needs to be protected even more clearly (Angyal, 2014).
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School of Liberal Arts, Walailak University, Nakhon Si Thammarat, Thailand