The perfect match to boost your sales.
Shopify
+Klarna
Shopify
+Klarna.
Rarely is there one single solution to solve all
your problems, particularly when it comes to
running an e-commerce business. Instead,
success comes from carefully picking and
choosing a handful of solutions which align
with your business goals.
But that’s easier said than done when there
are so many options available. Shopify has
many great partnerships, Shopify + Klarna
being one of them. With this report, we want
to help you get the most out of your Shopify
store by highlighting some of the best sales-
boosting tools for e-commerce businesses
using the platform.
We wish you the best of luck with your sales
numbers and, of course, a smoooth reading
session!
1
Table of contents.
A brief intro to Shopify.
Background.
Mind the UX Design.
Quick stats.
Offer friction-free shopping.
2.
2.
3.
2.
3.
3.
4.
7.
9.
10.
How to get the most out of your
Shopify online store.
Must-have apps to boost your sales
How Klarna helps your business.
Step by step: How to integrate
Klarna in your Shopify store.
...and don’t forget to add Klarna
On-Site Messaging!
3.
11. A Shopify and Klarna success
story: PANGEA.
A brief intro
to Shopify.
You probably recognize Shopify as a big e-commerce
platform, but what else do you know about it? How
big is it really and how did it all get started? Let’s start
with some background and interesting stats before we
dig deeper into how you can get the most out of your
Shopify store.
2
Background.
Shopify was founded back in 2004 by three Canadians
– Tobias Lütke, Daniel Weinand and Scott Lake –
who were actually about to start an online store for
snowboarding equipment. As they searched for an
e-commerce platform suitable for their store, they
options. So they decided to build their own platform,
and launched their online store Snowdevil after two
months of development. This platform became Shopify
in 2006.
Quick stats.
• It’s the second-biggest e-commerce platform,
behind WooCommerce, with almost 20 percent
market share.
• Shopify is a big favorite because of its user-friendly
an online store with Shopify.
• 1,000,000 merchants use the Shopify platform for
their stores.
• Shopify is the third-largest online retailer in the US,
after Amazon and eBay.
• Shopify has some well-known brands in their
portfolio, like Pepsi, Nestle, Tesla Motors, Red Bull
and Unilever.
How it
all began.
Sources:
Shopify
3
1. Mind the UX design.
is a common issue for online retailers and it shows
the importance of having a user-friendly webshop.
Products must be easy to navigate, with a clear call-to-
action and high-quality pictures. And always remember
72.9 percent of all online shopping will
be done on mobile.
You also want to keep up to speed. According to
Google, the average time it takes to fully load a mobile
landing page is 22 seconds. At the same time, 53
percent of mobile visitors leave a page that takes
longer than three seconds to load. In other words, it’s
easy to lose sales if your website is too slow.
2. Offer friction-free shopping
wants their shopping journey to be fast and easy, and
nothing slows you down more than typing out your
credit card number, address, and password over and
over again.
And no, this is not just anecdotal. According to the 2018
address, can speed up your checkout and create a
positive impression of your online shop. The easier it is
to buy, the higher your conversion rate will be.
3. Provide flexible payments
Did you know that 56 percent of online shoppers say
that they would buy more if more payment options
were available? Today’s shoppers want to be able
into interest-free installments, or maybe delay their
payment until they’ve received and tried their items.
And before you get nervous about the risk involved
with these features, some solutions actually take on the
options while still getting paid upfront. For merchants
and customers alike, technology like this is a win-win.
Scroll down to see all the Shopify integrations that can
help you out with this.
How to get the
most out of
your Shopify
online store.
There are many areas to cover to create the perfect
platform for your online store. Luckily, there are tools
that can help you out with this. Before we get into
looking at the apps which could improve your Shopify
store, let’s establish the 3 most important factors when
it comes to boosting sales online.
Must-have
apps to boost
your sales
Yotpo.
The Yotpo app lets you add customer reviews to your
option to rate your products, while new customers
2 percent of consumers DO NOT look at them when
shopping online, according to eMarketer.
Other than product reviews, you are also able to
generate visual marketing, loyalty programs, and
conversion, with Yotpo in place.
4
Free Shipping Bar.
Oh yes, we all know that providing free shipping is a big
plus among shoppers. In fact, as many as 75 percent
study from NRF shows.
The Free Shipping Bar app is perfect if you want to
highlight that your store offers free shipping (and yeah,
why wouldn’t you want to promote that?). The app gives
you a bar where you can display your free shipping
offer with different features and designs.
Improved Contact Form.
It is, of course, essential to make it easy for your
customers to get in touch with you. The Improved
Contact Form app does just that, and more. It appears
as a pop-up form in your Shopify store so that users
can contact you regardless of the page they’re on.
It also makes your job easier when contacting your
customers, since you can see their browsing history.
5
Klarna Payments.
Serving more than 80 million shoppers in North America
customers with smooth payments. Klarna provides
Shopify merchants a way for customers to slice up the
payment on their purchases at a low interest rate, giving
means more sales for you. And even if a customer
defaults, you still get paid: Klarna takes all the risk.
Klarna On-Site Messaging.
Don’t wait until the checkout to tell your customers
you offer Klarna as a payment method. Once you have
Klarna integrated into your store, then a must-have
is the Klarna On-Site Messaging app. This continues
the smooth journey, increasing risk-free sales through
tailored messaging and showing your customers
available payment plans while they’re still shopping.
On-Site Messaging is easy and simple to integrate.
The app provides customized messaging ranging from
banners promoting your partnership with Klarna and
the availability of payment options, to personalized
promotions on product or cart pages. Customers are
remember: you’ll get the biggest impact by advertising
buy now and pay later options before customers reach
the checkout.
The benets of
having Klarna in
your checkout
• First of all, you aren’t taking any risks
when it comes to receiving your money.
You get your payments up-front from
Klarna, while they take responsibility for
collecting payments from customers.
• Retailers typically see a 68% increase
in average order value with Klarna
Installments.
• 58% boost in average order value for
retailers offering Klarna Financing.
• 20% increase in purchase frequency for
customers shopping with Klarna Pay in
30 days.
• 44% of users would have abandoned
their purchase if Pay later wasn’t
available.
6
Klaviyo.
If you’re a small-sized merchant, you probably have
limited resources. That’s where tools like Klaviyo come
in. Klaviyo’s marketing automation software sets up
automated email sequences and target campaigns.
The campaigns are based on buying behavior and you
also get access to all the data so that you can use it in
your overall marketing strategy. And the best part: It is
completely free to use up to 200 subscribers and 500
email sends, making it perfect for stores that are just
getting started.
PushOwl.
This tool is ideal for targeting the nearly 70 percent
of online shoppers who abandon their carts. If you’re
PushOwl is what you need in your life. It will send push
complete their purchases, helping you increase your
sales and keeping your visitors engaged with your
brand.
Bulk Image Edit - Image SEO.
To get hits on Google, you have to put some effort into
the pictures on your website. So what do you need
to think about to get highly ranked with pictures on
Google? Keep image dimensions small, tag them with
proper keywords, and make sure they’re generally
user-friendly.
Nosto.
As an online retailer, you always strive to increase
your average order value and cart size, right? One
good way to do that is by upselling and cross-selling
your products. There are many Shopify apps that can
help you out with this, and a popular one is the Nosto
integration. This app sets you up with automated
product suggestions that change according to what
the customer is viewing. Nosto can also provide you
with social media ads and personalized emails for
70%
of online shoppers abandon
their carts? (Source: Baymard)
54%
of online shopping will be on
mobile 2021. (Source: Statista)
87%
of online shoppers are
(Source: Adweek)
Did you know...
50%
of young shoppers want
BigCommerce)
7
How Klarna
helps your
business.
Let’s dig a bit deeper into the Klarna integration for
Shopify. Here’s how you can boost your sales by letting
your customers pay how they want, when they want.
Without any interest or fees.
Let’s dig a bit deeper into the Klarna integration and
what it can do for your Shopify store. Almost 15 years
ago, Klarna was founded in Stockholm, Sweden with the
aim of making it easier for people to shop online. Klarna
pioneered the concept of ‘buy now, pay later’ (BNPL)
in the Nordic e-commerce industry, giving consumers
the possibility to buy products and pay later with an
invoice. Since then, the company has evolved and now
offers a wide range of payment solutions and features
Klarna’s shopping
app, for instance, enables people to buy now and pay
later everywhere. To date it has 1.8 million downloads –
and that number is growing.
The most popular payment option is interest-free
installments. Let’s clarify how it works and have a look
at the other payment solutions that Klarna have in their
offering.
This option allows customers to split
their purchase into four equal pay-
ments. And guess what – it doesn’t
Learn more
To put it simply: You give your
consumers the opportunity to try it
You as a merchant receive payment
upfront, leaving all the risk to Klarna.
Pay in 30 days.
Learn more
This is for larger purchases that
customers want to pay for over a
month plans.
Financing.
Learn more
Installments.
8
Installments
This payment method simply lets customers split their
payment into 4 equal parts to be paid at an agreed
that the customer entered at checkout. They can use
either debit or credit card to enable installments in the
automatically collected every two weeks.
Klarna will let the shoppers know when a payment is
due and when it goes through. They can also get a clear
overview of their orders and payment details online,
and in the Klarna app.
payment option. Customers get the opportunity to
merchants get the whole payment straight away,
leaving all the risk and admin to Klarna.
One pain point for online shoppers is speed, with 75
percent of US shoppers listing the speed of checkout
as one of the most important shopping factors. The
checkout process when using Interest-free installments
takes 25 seconds, which makes it three times faster
than some competitors.
Simply put: Interest-free installments give shoppers –
especially those without a credit card – the freedom
pay.
Pay in 30 days
To put it simply: You give your consumers the
You as a merchant receive payment upfront, leaving all
the risk to Klarna.
Financing
This is for larger purchases that customers want to pay
...higher average order value when
customers chose to spread the cost
over time with Klarna.
68%
…of users say they only completed
their purchase because Klarna’s
30%
...of users say they would have aban-
doned their purchase if installments
weren’t available.
44%
9
1. Install the Klarna Payments app
• To install the Klarna Payments app, click here.
www.sophiestables.myshopify.com
• This will take you to your Shopify store, or login
page if you are not logged in already. There you’ll
see a page informing you that you’re about to
install Klarna payments. Click Install unlisted app.
2. Enter your Klarna API credentials
• You’re now redirected back to the previous page
to continue the integration. Under “Authenticate
credentials. (Do not use Test mode if your store
is live, as Klarna will not pay out for a playground
order.)
• Your credentials are now checked, and
authentication results are displayed. 2 out of 3
green ticks indicates a successful authentication.
(Klarna credentials work for either the playground
or production environment, not both environments.)
• Go back to your Shopify admin page.
3. Activate your Klarna payment method(s)
•
bottom left corner.
•
alternative payment method(s) and enter your
Klarna credentials. After activating the alternative
payment method(s), Klarna will display as a
payment option in your Shopify checkout. (Only
wizard.)
Note: the credentials entered in your Shopify admin
must match the credentials entered in the 2nd tab of
the setup wizard in order for the Klarna Payments page
to display without error.
Yay! Klarna Payments is now live as a
payment method in your store’s checkout!
For more guidelines, go to Klarna’s Merchant Guide.
Step by step:
How to
integrate Klarna.
Shopify store, it’s easy to implement Klarna. Follow
these 3 simple steps and you will be all set!
10
...and don’t forget to add
Klarna On-Site Messaging
1. Install the Klarna On-Site Messaging Shopify
app
• The Klarna On-Site Messaging app is available in
the Shopify App Store.
2. Connect your Klarna account
• After completing the integration for Klarna
Payments for Shopify, your Klarna API credentials
install the Klarna On-Site Messaging app.
•
menu option of the app.
3. Add placements for product and cart
pages
•
button and enter a name for your Shopify Ad
Position
• If your country is not already defaulted, select the
country that matches your Klarna API credentials.
•
Product Detail is recommended for Product and
Cart pages.
• Do not add padding or change the alignment,
unless necessary.
• Preview!
•
Save.
• Review the placement display in your store’s front
end.
• Repeat for your cart page and get those sales
running!
For more guidelines, go to Klarna’s On-Site Messaging
guide.
How Klarna gives you more shoppers
The Klarna App and the Klarna Shop Directory give shoppers the ability to shop with any participating
online retailer and Pay Later in 4 Installments. No nasty interest.
• 4.2 stars on Trustpilot
• 1.8 million downloads of the app so far
•
• Shoppers can access all the latest deals and get online price drops directly in the app and the
shop directory.
11
Going global
on Shopify’s e-commerce platform to achieve this.
Shopify enables retailers to quickly and easily get
started in e-commerce. With Shopify’s cloud-based
and design – plus handle increasing volumes
and analyze data more reliably and securely.
“We wanted to go global – and Shopify was the right
Shopify has offered Klarna Payments since 2017,
allowing merchants to easily integrate Klarna’s payment
products into their online store. Klarna has also
recently launched the On-Site Messaging App on the
Shopify App Store.
On-Site Messaging allows merchants to promote
including product and cart pages. Consumers are not
options available to them before they reach the
decisions.
A Shopify
and Klarna
success story:
PANGEA.
In 2014, entrepreneur Nick Bradley was working in
advertising while living in Venice Beach. He regularly
shopped for swimwear, but found that everything
was overpriced and poorly designed. That’s when he
Increase in conversion
product and cart pages, allowing their customers to pay
in four installments, without fees. “
a huge amount. So we switched to Klarna. I really like
Klarna On-Site Messaging, especially on the product
checkout very naturally. And, because it doesn’t cost
anything to buy with Klarna, it’s a very nice offering.
We’re really trying to help our customers make their
Results
are purchasing their colorful swimming trunks. Since
2018, in just 12 months, gross sales have increased by
“Klarna has played a huge
part in those numbers. For
us, it’s an actual partnership.
Klarna is not just a payment
provider.”
“Today, branding is more important than ever. And for
our demographic – millennials and Gen Z – it’s super-
important. Klarna stands out above all other payment
providers. The Klarna brand is modern and aligns with
our own brand and our customers. Not only is the
Klarna offering amazing, but the Klarna brand makes us
12
Thank
you!
At Klarna, we are investing major resources and
working around the clock to develop our products
and checkout to make sure they run as smooothly as
and acceptance rate to the limit, all to make sure our
connected webshops increase their revenue.
That’s the added value we’re providing for the 190,000
webshops that we’re already helping revolutionize
shopping online. This is their edge.
Shopify + Klarna, a match made in heaven.
Go live within minutes for free.
13
Get started for free
We could be a simple payment provider.
Just a collection company with a checkout.
But we’re not.
