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Danielle McLean, New England Pro Chapter, said she would want to know the financials of a
name change and rebranding ourselves. What would this affect and what kind of money would it
take for new branding. Koretzky responded that when RTDNA changed its name, it didn’t cost
much at all. It would involve changing the website, we could use things like the current
stationery until its gone. McLean said there is a lot of branding out there among chapters, etc.,
and she would hope we would do our due diligence to get a cost estimate.
Haley Harding, Ohio Univeristy, said for smaller student chapters, the cost of changing branding
would be difficult. Codes of Ethics, flyers, etc., would all need to be replaced and most smaller
chapters can’t afford to do that overnight.
Andy Schotz, DC Pro, said he has spoken out against this proposal in the past. His objection at
the time was that a name change by itself doesn’t change anything. But SPJ is showing that it is
changing now, with the membership initiatives, etc., so he thinks a name change now makes
sense. We are no longer an organization that is just journalists, he said. I agree with this idea this
time because it is coming second instead of first, as in the past.
David Levitt, New Jersey Pro, said this comes up year and year and over the past 40 years, there
has been a 20 percent reduction in journalists. Without SPJ, there is no organization for
professional journalists. He thinks we should own who we are, and whether there are 6,000 or
60,000 journalists, we should be their society.
Kathryn Foxhall, DC Pro, said this will become a vehicle that will attract people who are not
here to support the ideals of journalism, but want to try to influence journalism for their own
purposes.
Kathy Burns, DC Pro, is strongly opposed to this resolution. SPJ has been a journalism
organization for over 100 years. She thinks we would get into a mess of defining a newly named
organizations. A name change is more than just changing a logo – it is changing the entire
concept. When you change organizations’ names, you change the culture. This would do very
little to improve membership. We should think long and hard about changing the name of an
organization with a more than 100-year reputation.
Maggie Gottlieb, University of Maryland student chapter, said it would change the dynamics of
the organization. She recommends waiting to see how the inclusion of supporters impacts SPJ
before changing the name.
Liz Enochs, Northern California Pro, thinks adding the supporter category is a great move in
being more relevant and having a broader strategy. If we really want to consider rebranding, let’s
consider rebranding. Changing two letters doesn’t do anything. Who are we? Who do we want to
serve? Those are the types of questions we need to be addressing.
Koretzky said the resolution should come back as often as someone wants it to come back. Since
it was first submitted three years ago, the debates keep getting longer and that’s a good thing, he
said. You don’t have to be a journalist to learn journalism values. Journalism is a core function in
government – the Fourth Estate – for a reason. There are so many journalism organizations now.