Describe Your Opportunity
Paragraph one:
Talk about your cause. Note, one paragraph only about your cause! Who you are and
what you do. Plain and simple- don’t talk about need or sad stories. This is about what
you can do for them, not what they can do for you.
Paragraph two:
Talk about the opportunity, program or event.
Paragraph three:
Talk about your users, attendees, delegates, board, etc. Basically the strength of the
audience. If you have market research about your brand and who it appeals to, this is
where it goes.
Graphs, pie charts and anything else to describe your demographic
If you are running an event, try something like this:
•
Pie chart breaking down attendees by gender
•
Graph breaking down attendees by age
•
Pie chart showing attendees by city, province, country etc.
•
Do you know salary? Interests? Buying power?
•
Do you have a good photo showing a top notch event packed with people?
The Goal of this Section
The goal is to show off your opportunity, who attends and key demographic information.
You can use two pages for this but not because you want to write more than three
paragraphs! Use two pages because you can show off how much you know about your
attendees or because you have stellar market research to share.