Facebook Pages | 6
c) Offer a rich experience
Bring your story to life with rich content that captures your message and engages your audience.
d) Share exclusive content
Post items on Facebook that people can’t find anywhere else.
Some tips:
Take the time to post directly to your Facebook Page; re-posting
press releases or auto-posting from other sources can be a turn-off.
Instead, post your reaction to current events directly as a status
message.
Schedule regular posts on specific topics, like a weekly post that
highlights a “soldier of the week” or a chat session where you’ll
answer questions directly from citizens.
Bring your community behind the scenes. Post backstage pictures
from events or meetings. Mobile uploads allow you to post in real
time.
Livestream your events so citizens who couldn’t attend in person
can still do so virtually and ask questions.
Connect with specific groups of citizens. Use the targeted
publishing feature to share relevant posts with people in a specific
location (e.g. a city within your state) or who speak a certain
language.
Some tips:
Use photos and videos. Visuals are always more compelling than
text.
Post pictures of events and record videos exclusively for your
Facebook audience.
Create Facebook Events to highlight your events and
announcements. Encourage your audience to attend and invite
their friends.
Share links to breaking news or media about your government
organization or agency.
Celebrate your milestones. For example, once you reach a
significant number of Likes, post a video thanking your audience
and encouraging them to share your Page with their friends.
Write Notes to share more in-depth thoughts on the news of the
day and the issues you are working on.
Build your
Facebook Page
Measure and refine Resources
Grow your
audience
Intro to
Facebook Pages
It’s easy to update your Page with your mobile device. Here’s how:
Use the Facebook app on your smartphone
Add your mobile phone number to your Page to text posts directly to your Page
Visit facebook.com on your mobile browser
Use email to upload photos or status updates
Access more information about mobile features for Pages within
the Mobile tab in your Page editor.