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a limit to the productivity of a practice, whether primary care or specialist, which cannot be
solved through use of qualified healthcare professionals.
While specialists may be more procedural, they are equally as volume driven. Data from IGG
shows that over 54% of the revenue of a community-based GI practice comes from screening
(G0105, G0121), diagnostic (45378), and procedural colonoscopy (45380, 45384, 45385),
primarily related to colorectal cancer (CRC) screening, diagnosis, and surveillance. Many
Gastroenterologists have developed a very efficient focused-factory model for performing this
procedure.
Why should a GI move from this model to one based on value? Colonoscopy is a mature
service; CMS has adjusted procedure wRVU downwards in CY 2016 and 2017, revenue is
declining and costs are rising, compressing margins. Alternative methods for CRC screening are
available which, in a population based environment, might lead to a shift from procedural to
diagnostic colonoscopy with a corresponding decline in the volume of colonoscopy.
Anticipating this trend, Project Sonar was developed to provide GI physicians with an option to
improve care based on value based chronic disease management, rather than attempting to
perform more procedures.
In our initial review of commercial payer claim data from 2010 and 2011, the average
cost/patient with CD was $11,000, which includes professional, laboratory, imaging, hospital /
facility, and pharmaceutical costs. The average yearly reimbursement to a GI for managing
these patients was $385, which includes only professional fees for office visits, procedures, and
supervision of physician-administered infusions. Similar to oncology, physician administered
infusions represent an additional source of revenue to the practice, while prescribing a patient
self-administered drug would not generate any practice revenue.
The problems in today’s FFS model are obvious and include:
Physicians are compensated more to do more. Physicians are incented to perform more
procedures where the revenue per RVU is higher. By revising the 2017 fee schedule to
pay a facility more for colonoscopy procedures (e.g. 45380, 45385) and less for
screening / diagnostic procedures (e.g. G0105, G0121, 45378), CMS has potentially
created an incentive for physicians who own an ASC to perform more procedural
services.
As the per-minute compensation for cognitive services is less per RVU compared to
procedural services, many of these visits have been relegated to qualified healthcare
professionals (nurse practitioners, physician assistants) in the practice who might not
detect early signs of deterioration in a patient. This creates a paradoxical situation
where the most knowledgeable member of the healthcare team is busy performing the
most repetitive and least cognitive task (procedures) while the more complex cognitive
services are performed by less-trained professionals.
Prescribing infused biologics to increase practice revenue.