their equivalents in a foreign language (usually in English) are provided. If you use only few
abbreviations or specific terms in your project or they do not appear repeatedly in the text, it is
enough to provide an explanation in the main body, next to a specific abbreviation (in brackets).
5. Introduction. The introduction of the business project is an overview of the whole
work that reveals the essence of the project, briefly but informatively and argumentatively
presents the nature and topic of the project (a business idea or a problem), relevance of the
question/problem/idea/situation, goal and objectives, research methods, results, essential
conclusions and recommendations. The objective of the business project must be formulated
clearly and specifically, emphasizing the final result, for example, to “develop a strategy for
launching a new company X product”, and the objectives of the business project must
correspond to the steps required to achieve the project goal.
The introduction of the business project also presents the structure of the work, briefly
describes each part of the project and the contribution of each author to the work. The
recommended volume of the introduction is 1-2 pages.
6. The main part. This part of the work is divided into chapters and sections, the
number of which depends on the specifics of the chosen problem or business idea. Depending
on the nature of the business project, the elements of the main part may differ, but students are
recommended to provide an analysis of the situation, problem, alternatives and describe the
solution and its implementation plan.
Case study (if the work is prepared on the basis of an already existing business case).
The case study section reveals the situation of the company in the context of the topic. This
section is based on information about the company in the public space or internal company
data. The text describes:
• main activities of the company (performance results, market position of the company,
etc.);
• company values, mission, vision;
• implementation of the principles of corporate social responsibility;
• company activities/processes related to the topic of the work.
If necessary, legal acts regulating the activities of enterprises, statistical indicators
showing the company's performance, etc. are presented;
Note: Case study is not a copying of information from a company website. All
information in this section should be related to the topic of the work.