International Journal of Research Publication and Reviews, Vol 5, no 3, pp 6064-6074 March 2024 6065
results of data analyses suggest that the Individualism-Collectivism dimension may help to explain why American businesses, as opposed to Japanese
businesses, typically use more communication and coordination, more budget slack, and fewer long-term performance evaluations.
Charles Mitchell (1999) provides a great overview of the disparities between cultures in terms of attitudes, beliefs, customs, etiquette, communication
styles, and other traits. He notes individual and regional variances in addition to differentiating between people's fundamental cultural characteristics
across various national groups. In addition to the United States, Britain, France, Germany, Italy, Nigeria, Israel, Australia, China, Japan, Russia, Vietnam,
and India, Mitchell provides examples from a wide range of important countries and civilizations.
Kevin Y. Au (1999) explains intra-cultural variation (ICV), or the population distribution of a trait inside a culture, and its theoretical and methodological
importance. Cross-cultural test statistical power is significantly impacted by ICV, according to a Monte Carlo research. To comprehend contradictory
results and create cross-cultural studies with sufficient statistical power, it is therefore crucial to do methodological research on ICV. In order to cast ICV
in a nomological net and to highlight several directions for further research, a multidisciplinary model is put forth. Discussion is also had regarding the
practical aspects.
Ireana Vida & Janez Damjan (2001) examined how a sample of customers in Slovenia's less conventional post-socialist economy was affected by the
variables influencing their decision to purchase native versus international goods. The study's empirical findings validated the hypothesized connections
between the ethnocentric attitudes' protectionism dimension, consumers' local purchase preferences, and their familiarity with global brands.
Vijay Pothukuchi. et al.,(2002) analyze how different organizational and national cultures affect the success of international joint ventures (IJVs). The
impact of organizational and national cultural variations on the performance of international joint ventures (IJVs) is investigated in this study. The alleged
detrimental impact of cultural distance on the performance of international joint ventures (IJVs) between Indian and foreign partners was discovered to
stem more from organizational than from national cultural differences, according to data gathered from a survey of executives in these types of ventures.
Kessapidou, S., & Varsakelis, N. C (2002) investigated the effect of national culture on foreign affiliates' performance in Greece, a nation on the European
Union's periphery economically. Greece fits into Hofstede's Mediterranean culture controlling directorial model because to its low levels of globalization
and competition. This study investigates the impact of national culture on foreign affiliate performance in Greece, utilizing a sample of 478 companies.
The results also corroborate the second hypothesis, which holds that an affiliate's performance in a collectivistic environment increases with the foreign
firm's individualism score.
Sirmon, D. G & Lane, P. J. (2004) explained the contradictory results about the impact of national cultural differences on alliance performance, through
a model of cultural differences and international alliance performance. Drawing from studies on national, corporate, and professional cultures, we contend
that cultural differences between partners in a social group will be more disruptive the closer the social group's domain is to the alliance's value-creating
activities.
Kwok Leung et al.,( 2005) offer a cutting-edge analysis of a number of novel developments in international business (IB) and culture to inspire fresh
directions for future study. It examined the problems with cultural divergence and convergence as well as the mechanisms that lead to cultural shifts. In
order to open up new study directions, the article offers a cutting-edge analysis of a number of creative developments in international business and culture.
It looks at new ways to characterize cultures and how to identify key moments when cultural impacts matter in order to improve the accuracy of cultural
models. Lastly, it looks at the value of experimental techniques, which are seldom employed by scholars of international business.
James P Johnson and Tomasz Lenartowicz (2006) give a description of CC as it relates to global business, create a model to show how CC is developed
in people and connect our definition to the idea of cultural intelligence. The model's components are discussed, and it is suggested that there is a gap
between "knowing" and "doing" because of environmental and contextual barriers that prevent the necessary skills, knowledge, and qualities from being
used effectively for CC. It ends with a discussion of the model's practical ramifications and recommendations for future research initiatives.
K Lee, G Yang (2006) clarifies the causes and effects of the tension experienced during cross-border commercial discussions. In all, 176 executives from
China and the United States took part in fictitious buyer-seller discussions for international business. The participants filled out questionnaires, and the
negotiations were recorded on camera. In addition, each participant was asked to watch the videotaped negotiation, assess the tension they felt using a
form designed to evaluate the tension they felt and provide a brief explanation of the tension's causes. After that, the data were examined initially via the
use of structural equations and subsequently through a more in-depth content analysis.
Ana Maria Soares et al.,(2007) examine several methods for conceiving and operationalizing in studies of culture marketing. The benefits of using cultural
dimensions—in particular, Hofstede's values—are covered in the article. looks at several methods used in marketing studies to conceptualize and
operationalize culture. The article suggests a three-step method for operationalizing culture, which includes measuring culture at the person level,
incorporating nationality, and applying Hofstede's cultural dimensions.
Brian J Hurn (2007) investigates the significance of culture's influence on negotiations in the context of global commerce. The language of negotiation,
the importance of researching the cultures of the parties, developing interpersonal connections and trust, and suitable training for global managers are all
covered in this paper. The article provides an overview of the cultural aspects of international negotiation, supported by examples. On the basis of these,
recommended best practices are provided. The study reveals that while cultural "gurus" like Hofstede and Trompenaars discuss cultural differences, there
isn't much literature on cross-cultural negotiation.
Yuka Fujimoto et al.,(2007) examine the four types of work outcomes: work dynamics, work behaviors, work attitudes, and emotional experiences at
work. Connect each to the cross-cultural online communication environment. Research indicates that diversity-oriented human resource management