Private Funds Alert
Weil, Gotshal & Manges LLP January 3, 2024 8
functions. In the case of other jurisdictions, such as Austria and France, workable private placement
regimes have not yet been implemented and therefore the only way for U.S. (and other non-EEA) private
fund managers to admit investors from such jurisdictions is following a genuine reverse solicitation fact
pattern or in certain other limited circumstances such as if a country-specific exemption applies. Private fund
managers will have to carefully plan their marketing campaigns and register for marketing (by way of
notification or application, as applicable) in any relevant EEA jurisdictions and/or the UK in good time. For
those jurisdictions where an approval is required, the applications should be submitted well in advance of
anticipated marketing efforts commencing since regulators in some EEA jurisdictions have been taking
several months to approve marketing, while in others the process can be completed in a matter of days or
weeks. In addition, fund managers will be required to carry out a short form compliance process to ensure
they are ready to meet the European reporting requirements. We are currently assisting a significant
number of U.S.-based and global private fund managers in making applications to EEA/UK regulators for
approval under the AIFM Directive’s private placement regimes in a variety of EEA jurisdictions and the UK.
In addition to the above, Directive (EU) 2019/1160 and Regulation (EU) 2019/1156 on the cross-border
distribution of collective investment undertakings, which have applied from August 2021, make various
changes to the AIFM Directive, including requiring EEA fund managers marketing funds to EEA investors
to make notifications to local regulators within 2 weeks of beginning “pre-marketing” (i.e., engagement
with investors in order to test their interest in a fund which is not yet established, or which is established,
but not yet notified for marketing) to such investors. Although Directive (EU) 2019/1160 is silent on
whether non-EEA fund managers are required to make such pre-marketing notifications, certain EEA
jurisdictions (currently Germany, Finland, the Netherlands and Luxembourg) have taken a gold-plating
approach, requiring non-EEA managers marketing funds in these jurisdictions to submit pre-marketing
notifications.
Upon submission of such pre-marketing notifications in any of Germany, Finland, the Netherlands or
Luxembourg, non-EEA managers will not be able to rely on reverse solicitation to admit investors from
these jurisdictions for a period of 18 months from submission. This rule applies to the fund that has been
notified for pre-marketing and any fund with a similar strategy (i.e., the rules capture parallel fund sleeves
as well).
On November 10, 2023, the text of an amending directive that will make amendments to the AIFM
Directive was published, referred to as “AIFMD II”. Most of the changes apply to all EEA managers but
currently, only the proposed changes with respect to pre-contractual disclosures and ongoing reporting
will be relevant for non-EEA managers marketing funds under national private placement regimes. Such
changes, if implemented, will slightly broaden the disclosure and ongoing reporting requirements. AIFMD
II is likely to be approved in February 2024 and come into effect in 2026.
We are seeing an increasing interest from U.S. (and other non-EEA) private fund managers and their
investors in establishing parallel fund structures based in the EEA that can access the AIFM Directive’s
single market passporting regime. We would be happy to discuss options with you on a case-by-case
basis in due course.
The UK left the European Union (EU) and the EEA on January 31, 2020 under the terms of a withdrawal
agreement (which established an implementation period within which aspects of EU law would continue to
apply in the UK until December 31, 2020). While the terms of the withdrawal agreement did not include a
deal regarding the trade of goods and services between the UK and the EU, the UK reached a separate
agreement with the EU regarding such matters on December 24, 2020. Nonetheless, the Brexit deal is
limited for financial services and therefore the future application of EU-based legislation to the private fund
industry in the UK and the EU will ultimately depend on how the UK renegotiates its financial services
relationship with the EU.