Related Careers
• Media manager • Video Editor • Reporter
• Photojournalist • Camera Operator
• Print & Broadcast Editor • Sound Technician
• Studio Technician • TV/Radio host • Editor
• News anchor • Media Researcher
• Content developer (TV, Radio & Online)
PUBLIC RELATIONS AND DIPLOMACY
If you are fascinated by the words and images that
we see every day in traditional mass media and social
media, and you’re looking for an opportunity to work
in a fast-paced career that requires maturity and
excellent writing skills, consider the Public Relations
and Diplomacy programme at Mount Kenya University.
In this program, you’ll study in areas of mass media
such as television, advertising and their influence in the
society. You will also gain valuable knowledge to help
you succeed in a variety of careers that require superior
strategic communication skills. The combination of
media studies and professional communication will
allow you to adapt to an ever-changing job market by
giving you strong critical thinking skills, and the tools to
create effective messaging for your employer.
Completing the program will open doors to
employment in corporate, government, and not-for-
prot organizations.
Our program offers:
• Small class sizes with dynamic learning activities
• A blend of theoretical knowledge and practical skills
• An interdisciplinary approach that equips you to
evolve in your career
11. Demonstrate depth and breadth of skills in lm.
12. Develop and demonstrate a foundation for
executing the creative process.
13. Develop and demonstrate fundamental artistic
skills.
14. Apply the principles of acting for animators within
animation assignments.
15. Apply technical knowledge using a variety of
animation industry relevant software
16. Construct animations, following a current and
typical animation production pipeline with a focus
on techniques.
17. Demonstrate a high level of prociency in a chosen
area within the animation pipeline (character
animator, modeler, lighter, texture artist).
18. Create pre-visualizations in 3D software for a
variety of industries.
19. Compose drawings, with a wide variety of media,
to serve different stages of the animation industry
Related Careers
• Scriptwriter • Producer • Director • Cinematographer
• Camera Operator • Set/Costume/Lighting Designer
• Sound Recordist/Engineer • Picture/Sound Editor
• Production/Stage Manager • Script Supervisor
• Stage Carpenter/Grip • Lighting Technician/Gaffer
• Special Effects Technician • Wardrobe Supervisor
• Set Decorator/Scenic Painter • Property Master
• Technical Director • Location Manager • 3D Animator
• FX Artist • Compositor • Rotoscope Artist
• Matchmoving Artist • Layout Artist • Modellers
• Rigging Visual Effects Artist • Storyboard Artist
• Shading/Texture Artist • Lighting Technical Director
• Previs Artist • Visual Effects Supervisor
• Storyboard Artist • Educator
ANIMATION AND MOTION GRAPHICS
We offer fully equipped state-of-the-art studio spaces.
The program offers students a concentrated visual arts
foundation in a two-year time span.
The rst year emphasizes experience in drawing,
painting, design, art history, and English. A broad
range of visual experiences will help you form a visual
arts vocabulary and master skills in composition and
technical areas.
The second year of the program emphasizes creative
growth, visual maturity in studio work as well as
allowing students to experience open options to
broaden their education.
Related Careers
• Studio artist • Illustrator • Exhibit designer • Curator
• Photographer • Historian • Art Educator • Ceramicist
• Advertiser • Architect • Instructor • Special effects
artist • Designer (product, costume, set, textile,
industrial, graphic, lighting, environmental, etc.)
• Dedicated instructors who will help you succeed
• A practicum placement that will give you experience
in the communications eld
Program Outcomes:
• Demonstrate the oral and written skills necessary
to communicate clearly, concisely, and persuasively
while adapting to different audiences and purposes.
• Employ current qualitative and quantitative research
methods in addressing both complex theoretical
questions and concrete professional challenges.
• Explain the history and application of communication
theories related to topics such as mass media
production, new media literacy, intercultural and
interpersonal relations.
• Identify historical and contemporary trends and
implications of various forms of mass media and
technology.
• Apply critical media theory to oral, written,
and audiovisual communications to appraise
sociocultural messaging, power dynamics, and bias.
FILM AND ANIMATION STUDIES
The program is built on a foundation of communication,
storytelling, business, and entrepreneurial skills.
The programme also ensures that students possess
the skills and attributes to collaborate with others in
the creative arts to develop independent projects that
serve the lm, theatre, and live event needs of the local
industry.
Throughout the program, students are given the
opportunity to apply their skills through practical
projects.
Program Outcomes:
1. Practice teamwork and professionalism
throughout the lm pre-production, production,
and post-production process.
2. Employ creativity and problem-solving skills in the
process of lmmaking.
3. Communicate clearly within accepted lm
industry-based parameters addressing diverse
audiences.
4. Evaluate lm production information and
requirements.
5. Employ lm production industry safety procedures.
6. Employ lm production industry standard language
and terminology.
7. Practice lm production industry standard ethics
and set etiquette.
8. Practice career, entrepreneurial and life
management skills with growing condence
9. Analyze own and others’ work to provide and
appropriately respond to feedback.
10. Recognize and discuss work of cultural and gender
diversity
DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION
Programme
Admission
Requirements
Campus Offered /
Duration & Fees
Master of Arts (M.A)
in Journalism and
Media Studies;
Options:
• Journalism
• Corporate
Communication
• Media Management
Bachelor of Arts in related eld with a minimum
of Second Class Honors (Upper Division) from a
recognized University or a Second Class Honors
(Lower Division) with two years of relevant
working experience.
Main Campus,
Nairobi Campus, MKU Rwanda
ODEL (Digital Varsity)
4 semesters
Ksh 64,550 per semester
Digital learning
Ksh 59,550 per semester
Master of Arts (M.A)
in Film Studies
Bachelor of Arts in related eld with a minimum
of Second Class Honors (Upper Division) from a
recognized University or a Second Class Honors
(Lower Division) with two years of relevant
working experience.
Main Campus
4 semesters
Ksh 64,550 per semester
Postgraduate
Diploma in Mass
Communication
Holder of a Bachelor’s degree in any eld from a
recognized University.
Main Campus, Nairobi Campus,
Mombasa Campus, MKU
Rwanda, ODEL (Digital Varsity)
3 semesters
Ksh 45,550 per semester
Digital learning
Ksh 50,000 per semester Main
Campus
Bachelor of Arts in
Film and Animation
Studies -BA(FAS)
KCSE mean grade of C+ (Plus) and C+ (Plus)
in either English or Kiswahili / Art & Design /
Drawing & Design
OR
KCSE mean grade of C-(Minus) plus a Diploma in
Film with a Credit from a recognized institution
OR
KCSE mean grade of D+ (Plus) plus a Certicate
and a Diploma in Film with a Credit from a
recognized institution.
Main Campus
8 semesters
Ksh 60,550 per semester
MASS MEDIA AND COMMUNICATION
Communication Studies provides an awareness of
the impact of media, understanding of research and
practice involving media, and research and practice in
discourse.
The degree in Mass Media and Communication Studies
provides students with skills and knowledge that can
apply across a variety of professional situations, from
the corporate world to the nonprot sector to academic
institutions.
Our graduates generally have superior skills in
conceptual analysis, evaluation and critical reasoning,
leadership motivation, and interpersonal and
communication skills.
Program Outcomes:
1. Apply specic paradigms for critical thinking to mass
communication.
2. Evaluate and apply diversity, objectivity, and balance
to any form of mass communication.
3. Justify the decision for resolving moral or ethical
mass communication dilemmas.
4. Write a compelling content that demonstrates
proper grammar, well-organized facts, and story-
telling techniques for a variety of media.
5. Determine validity of sources and research
techniques. Additionally, you will be able to
interpret data.
6. Identify specic examples of media evolution.
7. Evaluate mass communication theories and assess
their use.
8. Demonstrate proper application of industry tools
and techniques common to mass communication.
9. Determine the best methods and strategies for
developing a message.
Internships for students in TV47 Mombasa Studio
Mount Kenya University Royal FM Radio station in Rwanda