The transit agency had no choice but to adopt a
collaborative model in which each stakeholder—that
is, the agency, developer, and designer—partnered
up to define the scope, craft design solutions,
negotiate right-of-way approvals, and establish a
target cost for the alliance. The agency assumed
the downside risk of delays that extend past a
certain point, but the developer, designer, and key
subcontractors were given incentives to mitigate
any potential overruns. Where a traditional risk-
transfer model was unacceptable to the private
sector, the agency made this project possible
by adopting a collaborative model that better
distributed the risks.
Align incentives of all partners
Distractions and inefficiencies often occur when
each project stakeholder works toward individual
project goals. Setting up a common incentive pool
that grows or shrinks based on overall project
performance (along with all parties distributing pro
rata compensation) is one approach to facilitate
collaboration among project stakeholders.
This approach was successfully used on an offshore
project. Although each party had a separate
contractual relationship, ranging from reimbursable
to lump sum, the partners had the opportunity
to earn additional profit through a gain-share
agreement—if and when the project came in under
budget and ahead of schedule.
Relentlessly invest in trust
Moving from an adversarial to a collaborative
approach requires persistent investment in not
only building and maintaining trust among delivery
partners but also instilling collaborative behaviors
(such as problem solving, knowledge sharing,
curiosity, and creativity). To succeed, project owners
should define their organizational aspirations and
make those as important as a project’s financial or
schedule goals and enforce reliability and openness,
two of the key dimensions of the “trust equation.”²
Then they must measure their progress against
their goals. Relevant performance indicators can
be scores on engagement surveys by project team
members, number of cross-stakeholder problem-
solving sessions, cost or schedule improvement
opportunities cogenerated by the team, or the
number of digital innovations that were made
possible through collaboration.
Formal mechanisms, such as tying senior leaders’
compensation to organizational alignment goals,
should also be implemented to reinforce the desired
mind-set shifts. Leaders need to understand
their role in overcoming decades of negative
conditioning that make it hard for teams, even
willing ones, to embrace collaboration. Habits are
deeply entrenched, so collaborative teams need
training, feedback, and reinforcement not just at the
beginning but throughout the project life cycle.
Each of these steps is critical, but none can
succeed without a few supporting elements. One
is contractual enforcement; in fact, the former
director of capital projects for a consumer-products
company stated, “Contractual reinforcement is
the secret sauce.” Other essential factors involve
rigorous project- and performance-management
science, including a digital control tower and
war room; agile teams that are accountable for
delivering impact; and finally, a joint execution-
leadership team and project-governance board with
clear authority.
No time to waste
When it comes to the transition away from
transactional contracting practices, project
owners do not have the luxury of time. Major
North American E&C companies have already
reconsidered whether they should bid competitively
on lump-sum contracts at all. As more project
stakeholders take the same path, project owners
that stick to traditional contracts may soon be left
with fewer options and rising prices.
Additionally, those that wait to act risk missing out
on the potential benefits of collaborative contracts
for the entire industry—benefits that are exciting
2
McKinsey’s organizational research defines the “trust equation” as trust = (reliability × credibility × openess) / (self-orientation).
3
For the full report, see “Reinventing construction through a productivity revolution,” McKinsey Global Institute, February 2017.
6 Collaborative contracting: Moving from pilot to scale-up