Table of Contents
Company Summary ....................................................................................................................................... 5
Scope of Services .......................................................................................................................................... 7
Management Systems................................................................................................................................... 8
Information Management and Technology .............................................................................................. 9
EMR ........................................................................................................................................................... 9
Billing ......................................................................................................................................................... 9
Financial Plan .............................................................................................................................................. 10
Five Year Plan .............................................................................................................................................. 11
Start-up ................................................................................................................................................... 11
Year One .................................................................................................................................................. 14
Year Two ................................................................................................................................................. 16
Year Three ............................................................................................................................................... 18
Year Four ................................................................................................................................................. 20
Year Five .................................................................................................................................................. 22
Market Analysis Summary .......................................................................................................................... 26
Market Segmentation ............................................................................................................................. 26
Consumers .......................................................................................................................................... 26
Competition ........................................................................................................................................ 27
Target Market Segment Strategy ........................................................................................................ 27
Service Business Analysis ........................................................................................................................ 27
Competition and Buying Patterns ....................................................................................................... 28
Marketing Strategy ..................................................................................................................................... 28
Marketing Materials ............................................................................................................................... 29
Marketing Expenses ................................................................................................................................ 29
Sales Strategy .......................................................................................................................................... 30
Keys to Success
........................................................................................................................................... 31
Appendices .................................................................................................................................................. 33