Step 2 Prioritized Activities (PA) and Recovery Time Objective
(RTO)
In Step 2, you will consider what is your company’s lifeline product or service?
Which product or service should be recovered (be delivered) as the first priority
when a natural disaster (or an accident) disrupts the company’s operations?
Which business activity makes a top selling product? Which shop sells most
in your company? Those critically important business activities are called
Prioritized Activities (PAs). You have to identify the Prioritized Activities of your
company. As the second step, you should know the impact (timeline) of total
disruption to the main activities listed. How soon would the total disruption
of these activities become unacceptable to your company? (This period is
called Maximum Tolerable Period of Disruption / MTPD). What must be done to
get your business operational again in the shortest possible timeframe, before
heading towards exiting the business or filing for bankruptcy? The importance
of this simple analysis is to focus only on the impacts of disruption, setting
aside risk factors. By disregarding risk factors, such as occurrence probability
and severity of damage, during the process of analyzing your business and
identifying Prioritized Activities, you will gain a clearer understanding of how
soon your company has to resume operations to avoid bankruptcy.
Start by assessing the impacts of your company’s main business activities when
those are disrupted by a natural disaster or accident. Enter your company’s
business activities (product/service lines) in the left column of Form 2-1. You
will compare the importance of the activities listed. The level of importance
of each business activity (product/service line) should be rated using two
criteria: external and internal impacts. First rate the external impacts, those
which might affect customers, users, and society at large. How seriously might
your customers, users, the environment, or society at large be impacted if your
product or service were to stop being delivered? How long will your customers
willingly wait for you to resume operations? How soon might your key customers
switch to another provider? If you deliver certain types of products, such as
medical supplies, the disruption of such deliveries could threaten the lives of
end users. Rate the degree of the external impact as large (L), medium (M) or
small (S), using your subjective judgment to determine the relative differences
between those three levels.
Internal impacts should be reviewed based on various criteria such as financial
status (e.g. cash flow), operational problems, and the reputation of the
company. When the production line of product A is shut down, how serious of
an impact will it have, over time, on the company’s revenue? If your top brand
service is suspended, what level of impact might it have on the company's
cash flow? Rate the degree of the internal impact as large (L), medium (M) or
small (S).
Next, you should know the timeline of the impact of a total disruption. How
soon would a total disruption in those activities become unacceptable to your
company? This period is called the Maximum Tolerable Period of Disruption, or
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BCP Guidebook 2013