Table of Contents
Executive Summary
4
Business Overview
5
Products & Services
5
Customer Focus
5
Operations Plan
5
Management Team
6
JOHN DOE
6
Keys To Success
6
Financial Highlights
6
EBITDA, Net Income
7
Chart
7
Company Overview
8
About B4Bakers
9
B4Bakers’s History
9
Products & Services
9
Store Design
10
Industry Analysis
11
Industry Statistics & Trends
12
Customer Analysis
13
Customers
14
Customer Segments
14
Chart
14
Competitive Analysis
15
Direct & Indirect Competitors
16
Joe’s Supermarket
16
Old Time Bakery
16
Freddy’s Deli
16
Competitive Pricing
16
Competitive Advantage
17
Marketing Plan
18
The B4Bakers Brand
19
Promotions Strategy
19
Direct Mail
19
Public Relations
19
1 / 31
Advertising
19
Sampling
20
Ongoing Customer Communications
20
Pre-Opening Events
20
Pricing Strategy
20
Operations Plan
21
Functional Roles
22
Administrative Functions
22
Kitchen Functions
22
Store/Retail Functions
22
Milestones
22
Management Team
24
Management Team Members
25
JOHN DOE
25
Hiring Plan
25
Financial Plan
26
Revenue and Cost Drivers
27
Capital Requirements and Use of Funds
27
Key Assumptions
27
Financial Projections
28
Income Statement (5 Year projections)
28
Balance Sheet (5 Year projections)
29
Cash Flow Statement (5 Year projections)
30
2 / 31
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[YEAR ] Business Pla n | B4Bakers 3
/ 31
1.
Executive Summary
Business Overview
Products & Services
Customer Focus
Operations Plan
Management Team
Keys To Success
Financial Highlights
[YEAR ] Business Pla n | B4Bakers 4
/ 31
Business Overview
Start Writing here...
B4Bakers is a bakery retail establishment located in southwest Saskatchewan.
It expects to catch the interest of a regular loyal customer base with its broad
variety of bakery and pastry products. The business also offers cake
decorating classes from Wilton, the leading food crafting company in the
industry. B4Bakers will be operating in a town with very little bakery shop
Products & Services
Start Writing here...
B4Bakers offers a broad range of bakery products, all from high-quality
ingredients. The bakery provides freshly prepared bakery and pastry products
at all times during business operations. Six to eight moderate batches of
bakery and pastry products are prepared during the day to assure fresh baked
goods are always available.
Customer Focus
Start Writing here...
B4Bakers will primarily serve the residents within a 5-mile radius of our store.
The demographics of these customers are as follows:
27,827 residents
The average income of $74,700
Operations Plan
Start Writing here...
The Bakery will be located in Saskatchewan. The bakery will be situated on a
family farm. The family wants to supplement the farm income by setting up this
business. The initial costs for establishing The bakery are shown in Table 1.
Table 1. Initial Capital Costs
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[YEAR ] Business Pla n | B4Bakers 5
/ 31
Management Team
JOHN DOE
Owner - john.doe@example.com
B4Bakers is led by John Doe who has been in the bakery business for 20 years.
While Mr. Doe has never run a bakery himself, he has taught baking classes at the
local high school for 20 years and has worked part-time at bakeshops throughout
the region over the past 10 years. As such Mr. Doe has an in-depth knowledge of
the bakery business including the operations side (e.g., running day-to-day
operations) and the business management side (e.g., staffing, marketing, etc.).
Keys To Success
Start Writing here...
B4Bakers is uniquely qualified to succeed due to the following reasons:
There is currently no upscale bakery in the community we are entering.
In addition, we have surveyed the local population and received
extremely positive feedback saying that they explicitly want to frequent
Financial Highlights
Start Writing here...
B4Bakers is currently seeking $370,000 to launch. Specifically, these funds will
be used as follows:
Store design/build: $250,000
Working capital: $120,000 to pay for Marketing, salaries, and lease costs
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[YEAR ] Business Pla n | B4Bakers 6
/ 31
EBITDA, Net Income
EBITDA Net Income
Year1 Year2 Year3 Year4 Year5
-100.00k
0
100.00k
200.00k
300.00k
[YEAR ] Business Pla n | B4Bakers 7
/ 31
2.
Company Overview
About B4Bakers
B4Bakers’s History
Products & Services
Store Design
[YEAR ] Business Pla n | B4Bakers 8
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About B4Bakers
Start Writing here...
B4Bakers, located in Saskatchewan is a new, upscale bakery focusing on
providing organic, healthy, and/or premium baked goods. We also sell
breakfast and lunch sandwiches, salads and soups, and serve a variety of
coffees and teas.
B4Bakers was founded by John Doe. While John Doe has been in the bakery
B4Bakers’s History
Start Writing here...
Upon returning from Fort Lauderdale, surveying the local customer base, and
finding a potential retail location, Mr. doe incorporated B4Bakers as an S-
Corporation in Jan 2012.
The business is currently being run out of B4Bakers' home office, but once the
lease on B4Bakers’s retail location is finalized, all operations will be run from
Products & Services
Start Writing here...
Below is B4Bakers’s initial menu. All items will be 100% natural and organic.
As you can see all items are classified under the following eight main
categories:
Soups Breakfast Sandwiches Croissants and Danish
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[YEAR ] Business Pla n | B4Bakers 9
/ 31
3.
Industry Analysis
Industry Statistics & Trends
[YEAR ] Business Pla n | B4Bakers 1
1 / 31
Start Writing here...
B4Bakers directly or indirectly competes with all food service providers nearby
our store that offer similar products, mainly breakfast foods, bread, desserts,
sandwiches, and salads. The competition will come from supermarkets,
restaurants, coffee shops, bakeries, and other retail establishments. The direct
competition will come from companies offering 100% natural, organic products
Industry Statistics & Trends
Start Writing here...
The following industry statistics bode well for B4Bakers.
According to the recent report entitled, “Retail Bakeries Industry in the Canada”
by Supplier Relations Canada, LLC, the retail bakery industry’s annual revenue
is approximately $3.6 billion, with an estimated gross profit of 25.52%.
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[YEAR ] Business Pla n | B4Bakers 1
2 / 31
4.
Customer Analysis
[YEAR ] Business Pla n | B4Bakers 1
3 / 31
Start Writing here...
B4Bakers will serve the residents of Saskatchewan and the immediately
surrounding areas as well as those who work in Saskatchewan.
The area we serve is affluent and has an affinity for healthy and organic foods
and beverages like we will be offering.
Customers
Soccer/stay-at-home moms
The town has a large population of
stay-at-home moms who are active
in the school and community. These
moms often meet for lunch or coffee
and B4Bakers will provide a perfect
place for them to congregate. (We
also expect mothers to take their
children to B4Bakers for after school
and weekend snacks and meals.)
Morning commuters
Many local residents drive to
neighboring towns or take the
nearby train to work. B4Bakers is
conveniently located for these
individuals to pick up coffee or a
breakfast sandwich in the morning
or pick up a sandwich in the
evening.
Local office workers
Approximately 5,000 individuals
work in offices within a quarter mile
of our location and we expect a fair
portion of these individuals to
frequent us during the morning and
lunch hours.
Students
there is a middle school and a high
school in the town and the high
school is within one half mile.
Students from these schools will be
targeted to frequent B4Bakers.
Customer Segments
Stay at home moms: 39.1 %Stay at home moms: 39.1 %
Morning commuters: 26.1 %Morning commuters: 26.1 %
Local office workers: 22.8 %Local office workers: 22.8 %
Students: 12.0 %Students: 12.0 %
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[YEAR ] Business Pla n | B4Bakers 1
4 / 31
5.
Competitive
Analysis
Direct & Indirect Competitors
Competitive Pricing
Competitive Advantage
[YEAR ] Business Pla n | B4Bakers 1
5 / 31
Direct & Indirect Competitors
The following retailers are located within a 2-mile radius of B4Bakers, thus providing either direct or
indirect competition for customers:
Joe’s Supermarket
Start writing here...
Joe’s Supermarket is the town’s leading grocery store and has been in
business for 32 years. Joe’s offers a wide array of all the products that you
typically find in a grocery store.
Joe’s also has an in-house bakery. However, less than 10% of the products
Old Time Bakery
Start writing here...
Old Time Bakery has been in business for 14 years. Old Time offers a variety
of baked goods, primarily cookies, and desserts.
However, B4Baker has several advantages over Old Time Bakery including:
Old Time Bakery offers few products baked with organic ingredients
Freddy’s Deli
Start writing here...
Freddy’s Deli has located four stores to the East of us. Freddy’s has been in
business for the past 21 years and enjoys great success, primarily due to its
prime location (which we will also have).
Freddy’s primarily offers breakfast and lunch sandwiches and soups, some
cookies and cakes, as well as a variety of packaged goods.
Competitive Pricing
Here is the pricing of our key competitors:
Type of food Joe's Old Time Freddy's
Coffee / Tea $2.75 - $5.75 $2.95 - $4.50 $2 - $5.50
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[YEAR ] Business Pla n | B4Bakers 1
6 / 31
Start Writing here...
Competitive Advantage
The B4Bakers enjoys several advantages over its competitors. These advantage include:
Location
The B4Bakers’s location is near the
center of town, giving us access to
commuters going and leaving the
train station, local office workers,
and passerby’s going to local shops.
We also offer adequate parking
making it easy for customers to
patronize us.
100% Natural/Organic/High-
Quality Ingredients
Getting 100% Natural/Organic
baked goods, soups, sandwiches
and more in the local market is
challenging if not impossible. No
other retailer offers direct
substitutes or competition for most
of our products.
Management
Our management team has years of
business and marketing experience
that allows us to market and serve
customers in a much more
sophisticated manner than our
competitors.
Relationships
Having lived in the community for
25 years, The B4Bakers knows all
of the local leaders, newspapers
and other influencers. As such, it
will be relatively easy for us to build
branding and awareness of our
bakery.
[YEAR ] Business Pla n | B4Bakers 1
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6.
Marketing Plan
The B4Bakers Brand
Promotions Strategy
Pricing Strategy
[YEAR ] Business Pla n | B4Bakers 1
8 / 31
The B4Bakers Brand
Start Writing here...
The B4Bakers brand will focus on the Company’s unique value proposition:
Offering organic, high-quality food items including baked goods,
sandwiches, soups, salads, and more.
Offering a convenient location that offers both eat-in or take-out options.
Promotions Strategy
B4Bakers expects its target market to be individuals working and/or living within a 5-mile radius of
each of its store. The Company’s promotions strategy to reach these individuals includes:
Direct Mail
Start writing here...
The B4Bakers will blanket neighborhoods surrounding its locations with direct
mail pieces. These pieces will provide general information on the B4Bakers,
offer discounts, and/or provide other inducements for people to frequent the
store.
Public Relations
Start writing here...
We will contact all local and area newspapers and television stations to tell
them about the opening and unique value proposition of B4Bakers.
Advertising
The B4Bakers will initially advertise in local newspapers and sponsor
community events in order to gain awareness.
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[YEAR ] Business Pla n | B4Bakers 1
9 / 31
Advertising
Start writing here...
Sampling
Start writing here...
B4Bakers employees will initially give free food samples to passerby’s to
enable them to taste the quality of our products and learn about us.
Ongoing Customer Communications
Start writing here...
B4Bakers will maintain a website and publish a monthly email newsletter to tell
customers about new events, products, and more.
Pre-Opening Events
Start writing here...
Before opening the store, The B4Bakers will organize pre-opening events
designed for prospective customers, local merchants, and press contacts.
These events will create buzz and awareness for The B4Bakers in the area.
Pricing Strategy
Start Writing here...
The B4Bakers’ pricing will be moderate so customers feel they receive great
value when patronizing the stores.
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[YEAR ] Business Pla n | B4Bakers 2
0 / 31
7.
Operations Plan
Functional Roles
Milestones
[YEAR ] Business Pla n | B4Bakers 2
1 / 31
Functional Roles
In order to execute on the B4Bakers’s business model, the Company needs to perform many functions
including the following:
Administrative Functions
Start writing here...
General & Administrative functions including legal, marketing,
bookkeeping, etc.
Sourcing and storing ingredients
Hiring and training staff
Kitchen Functions
Start writing here...
Food preparation
Ongoing menu creation and modification
Store/Retail Functions
Start writing here...
Order taking and fulfillment (for take-out and dine-in)
Customer service
Janitor/maintenance personnel to keep the store clean
Milestones
The B4Bakers expects to achieve the following milestones in the following 5
months:
Level of Priority Time to Implementation
0-2 Months 3-4 Months 5-6 Months 8-12 Months
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[YEAR ] Business Pla n | B4Bakers 2
2 / 31
Start Writing here...
[YEAR ] Business Pla n | B4Bakers 2
3 / 31
8.
Management Team
Management Team Members
Hiring Plan
[YEAR ] Business Pla n | B4Bakers 2
4 / 31
Management Team Members
JOHN DOE
Owner - john.doe@example.com
The B4Bakers is led by John Doe who has been in the bakery business for 20
years.
While [Founder] has never run a bakery himself, he has taught baking classes at
the local high school for 20 years. Two courses that he taught included:
1. How To Bake Wedding Cakes
This course was designed to give students an overall understanding of baking
wedding cakes. The student was taught to bake and decorate traditional and
contemporary wedding cakes, and cakes for special occasions.
2. How To Bake Bread
This course was designed to give students an overall understanding of baking
bread, and included four units teaching students to bake the following types of
bread: Levain, baguettes, pain bordelaise; baguettes, bagels, flatbread; brioche,
croissants, and challah; pizza, focaccia, ciabatta.
Mr. Doe has also worked part-time at bakeshops throughout the region over the
past 10 years. Specifically, he has worked for Giana’s Bakery where he has
prepared all wedding cakes. He has also trained several others in the art of
creating commercial cakes and pastries.
Mr. Doe graduated from the University of ABC where he majored in
Communications.
Hiring Plan
Start Writing here...
The B4Bakers will serve as the store manager. In order to launch our store, we
need to hire the following personnel:
Wait staff (2 full-time equivalents to start)
Short-order cook (1 to start)
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[YEAR ] Business Pla n | B4Bakers 2
5 / 31
9.
Financial Plan
Revenue and Cost Drivers
Capital Requirements and Use of Funds
Key Assumptions
Financial Projections
[YEAR ] Business Pla n | B4Bakers 2
6 / 31
Revenue and Cost Drivers
Start Writing here...
The B4Bakers’s revenues will come from the sale of natural and organic food
products to its customers.
The Company will have dine-in, takeout, and possibly delivery systems to cater
to a broad spectrum of customers in its target market.
Capital Requirements and Use of Funds
Start Writing here...
The B4Bakers is seeking total funding of $370,000 to launch its store. The
capital will be used for funding capital expenditures, manpower costs,
marketing expenses, and working capital.
Specifically, these funds will be used as follows:
Key Assumptions
Number of customers
per day
Per location
Number of locations
started
FY 1 100 FY 1 1
FY 2 105 FY 2 0
FY 3 110 FY 3 0
FY 4 116 FY 4 0
FY 5 122 FY 5 0
Average order price $14.00 Cost of goods sold
FY 1 23.00%
The annual increase in order
price
5.00% FY 2 22.00%
FY 3 20.00%
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[YEAR ] Business Pla n | B4Bakers 2
7 / 31
Annual Lease ( per location) $60,000 FY 4 19.00%
Yearly Lease Increase % 2.50% FY 5 18.00%
Number of customers
per day
Per location
Number of locations
started
Financial Projections
Income Statement (5 Year projections)
Year 1 Year2 Year3 Year4 Year5
Revenues
Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638
Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035
Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses &
Costs
$271,850 $412,775 $435,504 $454,131 $473,263
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
PRETAX INCOME ($80,431) $85,257 $122,436 $169,554 $222,604
[YEAR ] Business Pla n | B4Bakers 2
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Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Year 1 Year2 Year3 Year4 Year5
Balance Sheet (5 Year projections)
Year1 Year2 Year3 Year4 Year5
ASSETS
Cash $16,710 $90,188 $158,957 $258,570 $392,389
Accounts receivable $0 $0 $0 $0 $0
Inventory $21,000 $23,153 $25,526 $28,142 $31,027
Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450
Depreciation $36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066
LIABILITIES & EQUITY
Debt $317,971 $272,546 $227,122 $181,698 $136,273
Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443
Share Capital $0 $0 $0 $0 $0
Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623
Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623
[YEAR ] Business Pla n | B4Bakers 2
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TOTAL LIABILITIES &
EQUITY
$247,200 $285,870 $320,052 $385,322 $485,06
Year1 Year2 Year3 Year4 Year5
Cash Flow Statement (5 Year projections)
Year1 Year2 Year3 Year4 Year5
CASH FLOW FROM OPERATIONS
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693
Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS
Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING
Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389
[YEAR ] Business Pla n | B4Bakers 3
0 / 31
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