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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
STRONG RELIABLE MACHINES
STRONG RELIABLE SUPPORT
BELL EQUIPMENT LIMITED
INTEGRATED ANNUAL REPORT
2020
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Contents About this report
About this report ................................................................ifc
OVERVIEW
What we do ..........................................................................2
Our value creation process ................................................2
Our growth path ..................................................................4
Where we are ....................................................................... 6
Our business model and products .....................................9
Strategic overview and risk management .....................18
Global corporate structure ............................................... 26
Board of directors ...............................................................28
Group executive committee ............................................30
PERFORMANCE REVIEW
Joint report by the chairman and chief executive ......32
Finance director’s report ..................................................36
Corporate governance report ........................................39
Stakeholder relations report incorporating
sustainability elements ......................................................48
GENERAL
Glossary ..............................................................................66
Corporate information ................................................... ibc
This integrated annual report, which is the group’s primary
communication to shareholders and other Bell Equipment
stakeholders, covers the nancial year 1 January 2020 to
31 December 2020.
The report should be read in conjunction with the full audited
consolidated nancial statements and its notice of AGM. The
full audited consolidated nancial statements, which are
available on request from the company secretary at the group’s
registered ofce and online, provide a comprehensive insight
into the nancial position of the group for the year under review.
The following main codes and standards were considered in
providing information in the report:
• the Companies Act
• the JSE Listings Requirements
• King IV
• The IIRC’s International Framework
The scope of this report includes all of Bell Equipment’s subsidiaries
and operating regions. Bell Equipment continues to embed
management, sustainability and governance-related reporting
systems and processes in the operations. The six capitals are
reported on and the content focuses on the material issues
that have occurred during the nancial reporting period and
in certain instances up to the date of nalisation of this report.
Bell applies the principle of materiality in determining the
disclosures of the integrated annual report. The process of
identifying and prioritising the material matters for inclusion in this
report involved reviewing:
• its strategy;
• risks and risk management process;
• stakeholders; and
• the six capitals.
| OVERVIEW
The six capitals
HUMAN
INTELLECTUAL
SOCIAL AND
RELATIONSHIP
MANUFACTURED
ENVIRONMENTAL FINANCIAL
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
We welcome stakeholders’ feedback on our reporting, which
can be sent to [email protected].
GW Bell
Non-executive chairman
L Goosen
Chief executive
In order to achieve the group’s strategic objectives and manage
its risks, these material issues are continuously monitored by Bell
Equipment and its board, as the governing body.
Assurance in relation to its nancial statements continues to
be provided by the independent external auditor, Deloitte
& Touche. Bell Equipment applies the combined assurance
model which seeks to optimise the assurance obtained from
management and internal and external assurance providers.
The group continues to maintain internal accounting and
administrative control systems and procedures designed to
provide assurance that assets are safeguarded and that
transactions are executed and recorded in accordance with
the group’s policies and procedures.
The report may contain certain forward looking statements
other than the statements of historical fact which cannot be
construed as reported nancial results. Investors are cautioned
not to place undue reliance on any forward looking statements
contained herein, as they have not been reviewed or reported
on by the group’s external auditors. Whereas the group has made
every effort to accurately and reasonably ensure the accuracy
and completeness of the information contained within this
integrated annual report, any forward looking statements speak
only as at the date that they are made; the actual results may
vary materially from those expressed or implied; and the group
undertakes no obligation to publicly update or alter these or to
release revisions after the date of publication of this integrated
annual report.
Responsibility statement
The board acknowledges its responsibility to ensure the integrity
of information contained in the integrated annual report, the
notice of AGM and the annual nancial statements of the group
and both the audit committee and the board have applied
their collective minds in the preparation of this report.
The board is of the opinion that this integrated annual report
addresses all material issues, and presents fairly the performance
of the group. The integrated annual report, the notice of AGM
and the full audited consolidated nancial statements were
approved by the audit committee and the board on 23 April
2021.
23 April 2021
SCAN THIS BARCODE
to download this report
OR VISIT OUR WEBSITE
www.bellir.co.za
Bell determines its material matters through the
following process:
IDENTITY
The process of identifying potential material matters is a
group wide responsibility requiring input from all business
units and operations, and taking into account input
from stakeholders.
Areas of potential impact that are assessed include
nancial, environmental, social, strategic, competitive,
legislative, reputational and regulatory matters.
RANK
Issues are prioritised according to operational and
strategic impact on the sustainability of the business.
GEC assumes responsibility for approval of the
material matters before endorsement by the relevant
committees and nal approval by the Bell Equipment
board.
APPLY AND VALIDATE
The material matters are applied to inform on Bell
Equipment’s long term business strategies and targets
as well as short to medium term business plans.
This is undertaken through the execution of the group’s
strategy.
ASSESS
The material matters are continuously assessed against
performance to strategy, impact on sustainability and
on stakeholders.
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| OVERVIEW
What we do
Our value creation process
Strategies and daily operations are focused on building
long term relationships that will, in turn, generate continuous
machinery and aftermarket sales.
This is achieved by listening to our customers’ needs, developing
relevant equipment and aftermarket solutions, manufacturing
quality products and, above all, ensuring that stakeholders
throughout our value creation process receive meaningful
support to sustain our business.
Our corporate culture
Strong family values of integrity, honesty, accountability, and
respect have been ingrained in Bell Equipment since Irvine
Bell founded the company in 1954 as a small engineering and
agricultural equipment repair service in northern KwaZulu-Natal.
He was joined in the business by his wife Eunice, brother Rob
and brother in law Malcolm Campbell. Today the family ethos
continues with employees and customers globally valued as
part of the extended Bell family, creating a unique and healthy
working environment.
As a South African company that is listed on the JSE and
employs locally, Bell Equipment is an integral part of the
communities in which it operates and takes its responsibilities as
a corporate citizen seriously. The group purchases from local
suppliers wherever possible and invests in meaningful outreach
opportunities with a particular focus on education, training,
and development both internally and externally.
Aftermarket
Product
Development
Manufacturing
Distribution & Customers
Together the Bell Equipment group of companies manufacture, distribute, export,
and support a wide range of heavy equipment on a global scale to the mining,
construction, quarrying, agriculture, forestry, and waste handling industries.
Bell believes in the philosophy that if its customers succeed so will the group and it creates
value by striving to give customers the best ownership experience.
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| OVERVIEW
Bell unveils the world’s largest
ADT, the B50D.
2002
The GLC is commissioned in
Jet Park, Johannesburg.
2008
Series III haulage tractors make
their entry.
2010
Truck assembly operations
commence in Europe.
2003
Bell releases Series II haulage
tractors into the market. A new
standard of excellence is set with
the launch of the D-series ADTs.
2001
Bell Equipment takes over the
Bomag dealership with the
German-based OEM.
2009
Bell Equipment establishes
beachhead in Russian market.
2011
Our growth path
Drawing on more than six decades of experience, our value creation process has
seen the company grow its intellectual property, product range, global footprint, and
reputation as a provider of quality heavy equipment. Developments in our most recent
history include:
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Bell Equipment re-enters the
Americas and commences
the appointment of distributors
and dealers in the region.
2012
Large E-series ADT enters
market.
2016
60 years in business. 50th anniversary of
Bell tri-wheeler. 30 years of ADT design and
manufacture. Introduced B60D.
2014
Gary Bell becomes chairman,
Leon Goosen chief executive. ALC
opened. Phase 3 expansion in
Germany commences.
2018
Bell takes its industry leading
technology underground with new
side mount low prole ADTs
2020
Launched new E-series ADT. Granted Terex
Finlay distribution rights.
2013
Kobelco Excavators join southern African
range. Phase 2 expansion work in Germany
completed. BESSA is 30% black women
owned following a BBBEE transaction.
2017
Introduced Series IV haulage tractors.
Concluded a two year investment into
new, upgraded CSCs (Middelburg,
Nelspruit, Rustenburg and Kitwe, Zambia).
2015
BECSA and BESSA conclude BBBEE
transaction and become 51% black
owned. Phase 3 German expansion
completed.
2019
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| OVERVIEW
Where we are
Bell manufactures and operates globally with machines in over 80 different countries
worldwide. The company values its global support network, which supplies equipment
solutions, ancillary products and after sales services. This network is, in turn, supported by
a robust OEM structure to ensure efcient lines of communication between end users of
the product and the group globally.
• Dealer network supported by Bell owned operations in
South Africa, Zambia and Zimbabwe
• Full range of Bell manufactured products throughout
Africa
• Full range of Deere, Bomag, Finlay and Kobelco
partner products in southern Africa
• Dealer parts stocking supported from logistics hubs in
Europe and Africa
Sub Saharan Africa
• Independent dealer network
supported by a Bell operation in the USA
• Full range of Bell ADTs supplied from
German assembly plant and Bell Tracked
Carrier supplied from South Africa
• Dealer parts stocking supported from
logistics hubs in USA, Europe and Africa
North America & Canada
• Independent dealer network supported from the
South African factory
• Full range of Bell manufactured products
supplied from South Africa
• Dealer parts stocking supported from logistics
hubs in USA and Africa
South America
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Manufacturing
Distribution
Products
Aftermarket
Key
• ADT assembly plant at Eisenach-Kindel, Germany
• Independent dealer network supported by Bell owned
operations in the UK, Germany and France
• Full range of Bell ADTs supplied from German assembly
plant
• Dealer parts stocking supported from logistics hubs in
Europe and Africa
Europe & North Africa
• Independent dealer network supported by a Bell owned operation
in Russia
• Full range of Bell ADTs supplied from South Africa
• Dealer parts stocking supported from logistics hubs in Europe
and Africa
Asia
• Independent dealer network
supported by a Bell owned
operation in Australia
• Full range of Bell manufactured
products supplied from South
Africa
• Dealer parts stocking supported
by logistics hubs in Singapore,
Australia and Africa
South East Asia & Oceania
• Bell manufacturing operation and headquarters in Richards Bay
• Network of Bell owned service centres
• Full range of Bell manufactured products supplied from South Africa
• Full range of Deere, Bomag, Finlay and Kobelco partner products
• Dealer parts stocking supported from logistics hubs in Europe and Africa
South Africa
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| OVERVIEW
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4
2
Southern Africa’s full
range material handling
distributor
3
Cost-effective agriculture
and forestry solutions
provider
Provider of aftermarket
services
1
Global ADT specialist and
innovation pioneer
Our business model and products
With a common thread of providing solutions for customers who require materials
handling machinery, the Bell business and products are clearly dened within four
groupings:
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| OVERVIEW
Bell Equipment has been manufacturing ADTs since the 1980s
and has emerged as a global ADT specialist due to its policy in
design and manufacture of simplicity, overdesign,
interchangeability of componentry and ruggedness.
Currently on its E-series generation of trucks, Bell is recognised as
a world leader and innovator for the ground breaking
technological advancements that it has pioneered over the
past three decades to improve safety, productivity and machine
efciencies.
With the largest range on the market, Bell offers customers
traditional 6x6 ADTs along with a niche offering of 4x4 ADT
crossover trucks that offer signicant cost advantages to
customers not needing 6x6 off road capability. These trucks still
provide sound all weather characteristics on undulating haul
roads and light terrain.
Across the range the ADT product’s versatility is further enhanced
through the Bell Versatruck programme that uses the ADT
platform as a base for tailor made solutions. An ADT’s ability to
be easily adapted to various roles such as a water or fuel tanker,
or a service truck, is a growing trend in South Africa and
elsewhere in the world.
Bell Equipment’s strategy is to focus on manufacturing
efciencies to ensure world class quality and durability across
the range.
Bell as a global ADT specialist
Proprietary eet management system
Uncompromising safety standards
Highest level of automated machine protection
Leading engine technology
Class leading fuel economy
Superior ride quality
First to market with innovations
Lowest cost per tonne/Reduced overall operating costs
Since the mid 1960s ADTs have become an increasingly familiar, and invaluable, sight on
many jobsites throughout the world. Demand has been driven by the versatility of the
trucks and their ability to go where other trucks are unable to go.
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| OVERVIEW
The strategy has provided a win-win scenario as business is easier
for customers when they have only one supplier and one point
of contact for their equipment needs, particularly if that supplier
is able to deliver strong, reliable support. At the same time Bell
has been able to broaden its industry exposure.
The strategy going forward is to consolidate these product
ranges to improve the group’s ability to stock and support
machines that are popular in the market.
Combined, Bell Equipment’s partnerships enable the group to
meaningfully augment its own manufactured products, thereby
providing the full spectrum of equipment for mining, quarrying,
construction, roads and rehabilitation as well as the government
and waste management sectors.
Distribution takes place through Bell CSCs in South Africa, Zambia,
Zimbabwe and eSwatini and through dealer owned operations
elsewhere in southern Africa. Whether Bell owned or dealer
managed service centres, the focus is always on understanding
applications and customer expectations in order to provide the
right combination of equipment.
Bell as southern Africa’s full range materials handling
distributor
Meeting customers’ equipment needs
Premium like-minded partners
Diversied industries
Specialised manufacturers
Low operating costs
Innovative products
High performance and reliability
Full line solutions
Due to the Bell group owning much of its distribution network in southern Africa there has
been a dedicated focus on building the product range in this region to offer customers
a full range of equipment solutions across all industries. This has largely been achieved
through strategic partnerships with like minded OEMs that are leaders in their respective
elds.
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| OVERVIEW
Today the group services agriculture and forestry with a carefully
selected combination of products that have been designed
to meet customers’ needs as they moved from manual to fully
mechanised operations.
The Bell tri wheeler, a founding product, can be adapted for
either sugarcane or timber handling or tted with forklift tines.
The group also manufactures a range of purpose built rigid
haulers and trailers as well as articulated tractors and ineld self
loading forwarders based on the proven Bell ADT product.
Through our own brand Matriarch Equipment we have
reafrmed our commitment to offer agriculture and forestry
customers specialised niche products. Two slew loaders are
aimed at sugarcane farmers wanting to embark on controlled
trafc practices while for the forestry industry there is the Skogger
timber extraction and loading machines, the FASTfell felling and
bunching machine and the LogPro loading machine.
Through the Kobelco partnership Bell is able to offer excavator
carriers to the forestry industry and Matriarch provides a
professional and thorough approach to the conversion of
Kobelco excavators for a wide variety of forestry applications.
This includes conversions to fully functioning forestry processors
as well as wheeled timber handling units.
Bell as a cost effective agriculture and forestry solutions
provider
Designed for ease of operation
First stage mechanisation
Lowest cost per tonne
Low to medium volume operations
Loading and haulage solutions
Purpose-built machines
Robust for harsh African conditions
Maximum availability and utilisation
The agriculture and forestry industries were the cornerstone of Bell in its formative years
and the group sees long term value in strengthening and growing this important aspect
of its business.
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| OVERVIEW
The long term sustainability and shared resources offered by
an independent dealer have proven to be the most effective
model in global markets to ensure that our customers receive
the level of service and support that they expect. Dealers are
treated as part of the extended Bell family, which ensures a
commitment to direct customer communication so that the
group can understand the key focus areas that promote long
standing customer relations.
Our expansive dealer network is supported by strategically
placed, locally staffed Bell owned operations and a network of
logistics centres that are ideally positioned to provide quick and
efcient parts supply across the globe and the group continues
to invest in this support structure.
The Bell aftermarket package is aimed at positioning the group
as a partner rather than a supplier by offering multi faceted
support through every step of the Bell ownership experience.
From before a customer’s Bell ownership journey begins, the
group is able to provide expert advice on site requirements and
machinery selection as well as offer accessible and affordable
nance options. This support continues throughout the lifecycle
of a machine with solutions geared at protecting the equipment
asset, keeping the machine running and even giving customers
extra value through the second life of a machine or selling it on
as a pre-owned piece of equipment.
Bell as a provider of aftermarket services
Building on our belief that ‘if we help our customers succeed so will we’, Bell Equipment
places strategic importance on providing strong reliable machines that are backed by
strong reliable support wherever they are working in the world.
Bell ReMan
Bell Pre Owned Equipment
Bell Extended Warranty
Bell Fleetm@tic®
Bell Finance
Bell Lubricants
Bell Maintenance Contracts
Bell Parts
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| OVERVIEW
Strategic overview and risk management
HUMAN
INTELLECTUAL
SOCIAL AND
RELATIONSHIP
MANUFACTURED
ENVIRONMENTAL
FINANCIAL
The six capitals
OUR VISION
Bell Equipment’s vision is to be the global ADT specialist and a leader in the heavy
equipment and industrial goods sector, developing and supplying leading, quality
brands into the construction, mining, forestry, agriculture and industrial sectors in a
number of chosen markets.
STRATEGIC OBJECTIVES
EFFICIENCY: Focusing on what counts
TEAM: We all share the same goal
SAFETY: See you back tomorrow
QUALITY: Make a commitment and stick to it
CUSTOMER: If we help our customers succeed, so will we
STRATEGIC FOCUS AREAS
Return on invested capital
Global ADT volumes
Aftermarket contribution
Product and product support costs
Increased intellectual property (new products)
Human capital
Transformation
Strategic alliances
Enhanced technology
Capture global ADT
volumes by providing
industry leading
product uptime and
value
Be the preferred
full range material
handling solutions
provider in southern
Africa
Maintain its Bell
heritage by providing
innovative niche
product solutions for
the material handling
sectors
Premium aftermarket
support throughout
the product lifecycle
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Maintain its
Bell heritage
by providing
innovative
niche
product
solutions for
the
material
handling
sectors
Premium
aftermarket
support
throughout
the product
lifecycle
Capture
global
ADT
volumes
by providing
industry
leading
product
uptime
and value
Be the
preferred
full range
material
handling
solutions
provider in
southern
Africa
Strategic
objectives
Strategic
focus areas
Measurement Risks Capitals
Global ADT
volumes
Revenue growth
Market share
Aftermarket contribution
NPAT
ROIC
Product attributes
Dealer management
‘EYE’ contact experience
Prolonged global economic crisis as
a result of the COVID-19 pandemic
Competitor risk
Currency risk
Supply chain risk
Regulatory risks
Political risk
Cyclical nature of construction
and mining equipment industry
Aftermarket
contribution
Aftermarket revenue growth
Innovative aftermarket products
NPAT
ROIC
Aftermarket service levels
Dealer management
IT system development
Development of aftermarket
logistics and sales channels
‘EYE’ contact experience
Prolonged global economic crisis as
a result of the COVID-19 pandemic
Competitor risk
Currency risk
Supply chain risk
Regulatory risks
Alternate parts suppliers
Skills development
IT system risks
Product and
product support
costs
NPAT
ROIC
Competitor risk
Currency risk
Supply chain risk
Regulatory risks
Political risk
Cyclical nature of construction
and mining equipment industry
Increased
intellectual
property (new
products)
Research and development
investment
Attraction and retention of top
engineering skills
Regulatory risk
Loss of skills
Empowerment,
transformation
and human
capital
Enhanced BBBEE ownership and
BBBEE across all South African
entities
Enhanced BBBEE recognition levels
Work place surveys
Leadership
Apprenticeships
Study assistance
Staff turnover
Internal promotions
Union interactions
Skill pool
Staff turnover
Loss of key skills
Health and safety risks
Strategic
alliances
Product
Product market shares
Brand recognition
‘EYE’ contact experience
Components
Value (warranty, cost, availability)
Brand recognition
All
Regular evaluation of all strategic
alliance partners
Alliance partner product risks
Currency risks
Competitor risks
Enhanced
technology
Enterprise resource planning
systems integrations
Digital platforms
Internet of things capabilities
Cybersecurity
Regulatory risks
Return on investment
Skills
User acceptance
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| OVERVIEW
Inherent risks Risk mitigation factors
COMPETITOR RISK
The risk that the Bell Equipment group’s competitors’ actions
have a signicant negative inuence on the group’s business
and shareholders’ value.
Live and demonstrate the Bell Equipment group motto of
‘Strong Reliable Machines, Strong Reliable Support’.
Constantly exceed customer expectations through superior,
innovative products and aftermarket support.
Maintain research and development spend through the
trough and mid cycles, and accelerate spend in the peak
cycles, thus ensuring that the Bell Equipment ADT continues
to be an advanced premium product.
Adopt and practice the 1-BELL philosophy in all activities.
A focused ADT global volume growth strategy has been
deployed together with dealer migration and development
objectives to broaden market footprint and capture
additional volumes.
Ongoing investigation into the viability of an offshore
manufacturing facility closer to major ADT markets to
enhance exibility and pursue efciency improvements. The
rst phase of the process has been completed resulting in Bell
Equipment manufacturing certain components at the Kindel
factory for the northern hemisphere markets.
CURRENCY RISK
Currency volatility, not only in the Rand but also in other
major currencies that the group is exposed to, is a signicant
risk because the group trades in different currencies and has
operations in many countries.
The group is also exposed to operational and nancial
currency exposures due to changes in the value of trading
accounts and loans, especially intra group accounts,
denominated in foreign currencies. This has a direct impact
on the group’s trading results, statement of nancial position,
cash ows and competitiveness.
A group treasury policy is in place.
Projections of import and export cash ows are maintained.
The principle of matching South African import and export
cash ows is followed wherever possible.
The majority of any remaining net foreign currency receipt
and payment ows are covered forward. Foreign subsidiaries
do not hedge their intra-group purchases.
The timely application of pricing policies on selling prices
facilitate hedging against movements of major currencies to
the Rand and other volatile currencies to which the group is
exposed.
Cost containment and consideration of alternative suppliers,
markets and manufacturing locations.
The size of equity and loans in foreign subsidiaries is monitored
to ensure these are appropriate considering commercial
requirements.
Strategic overview and risk management continued
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Inherent risks Risk mitigation factors
STRATEGIC ALLIANCE PARTNERS AND KEY SUPPLIER RELATIONS RISK
The brands represented by Bell Equipment form an integral
component of the Bell Equipment group’s strategic goal
of being an integrated OEM. These international brands
become synonymous with Bell Equipment in relevant
distribution territories therefore careful thought and effort
goes into selecting strategic alliance partners and suppliers.
Revenue derived from these products contributes materially
to the Bell Equipment group revenue. Therefore, risks
associated with a breakdown in relations and/or material
non performance by either party poses signicant risks.
Although infrequent, changes to strategic alliance partners
does occur and could be attributable to corporate action,
changes in strategic direction, product and product
contribution performance. There have been changes to
strategic alliance partners and the details around these
changes are provided elsewhere in this report.
Continually build/improve the group’s relationships with
strategic alliance partners and suppliers at all levels within the
organisation, supporting mutually benecial objectives.
Formal process of setting, monitoring and evaluating key
performance matrices to meet strategic objectives.
Add value by enforcing effective communication to all
partners and suppliers on market movements and the group’s
strategy.
Maintain the Quest for Gold programme which acknowledges
key suppliers for outstanding service.
Adopt the 1-BELL philosophy in dealing with strategic alliance
partners and suppliers.
Additional absorption initiatives include pursuit of manu-
facturing opportunities for alliance partner products, further
new product development, or assessing opportunities for
products outside of the group’s industry. Periodic checks for
opportunities with alliance partners are done.
POLITICAL RISKS IN THE COUNTRIES IN WHICH THE GROUP OPERATES
The group is exposed to the varying political landscapes in
the regions in which it operates due to the global nature
of the group’s business and new markets. Therefore, it is
susceptible to the associated political risks in certain regions
in which it operates or plans to operate.
As a responsible corporate citizen that contributes to the
well being of the regions in which it operates, the group
endeavours to cooperate with the local authorities in those
regions while remaining apolitical.
The group strives to minimise exposure in perceived high risk
countries through effective risk management practices.
Maintain business continuity plans catering for all eventualities
the group may be susceptible to in the higher political risk
regions to which it is exposed. These continuity plans are
updated annually with inputs from accredited auditors to
ensure international and best practice compliance.
A critical review of the viability of owned dealer operations
was performed with an objective to right size the group’s
footprint and apply the business model. Dealer migration will
be pursued where the group is not able to establish nancially
viable and sustainable owned operations.
CYCLICAL NATURE OF THE CONSTRUCTION AND MINING EQUIPMENT INDUSTRY
The business model is highly dependent on achieving sales
volumes of the core manufactured products. This is due
to the upfront and substantial investment in research and
development, production capabilities as well as inventory
which is required to maintain a competitive advantage.
The inherent cyclicality of the industry is affected by the
continued uncertainty in the commodity and emerging
markets which has resulted in uctuations in demand for
the group’s products in these key sectors. Accordingly, the
nancial performance and achievement of strategic goals
of Bell Equipment is directly dependent on its ability to react
to the changes in the business environment.
Perform regular evaluations of the order book and forecasts
to ensure the validity thereof.
Secure adequate committed funding lines and actively
manage cash ows.
Actively manage working capital, reduce expenses and
increase efciencies within the group.
Deliver exceptional customer service to capture the
available business.
Diversify geographically, away from dependence on
traditional mining territories.
Grow diversied revenue streams leveraging the Bell
Equipment distribution network and manufacturing
capabilities.
Robust capital planning and budgeting processes.
Monitor impact of business environment on key customers’
access to and ability to service credit.
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| OVERVIEW
Inherent risks Risk mitigation factors
REGULATORY RISK
It is recognised that there is an increased probability of risk
of regulatory non compliance to laws and rules due to the
geographic spread of the operations and therefore the
size of the regulatory environment as well as the different
languages and cultures.
This inherent risk is further increased due to a disconnect
between rst and third world regulatory environments.
A group wide compliance programme continues to mature in
relation to the unique regulatory requirements, and product
and operational restrictions are assessed on a periodic basis.
Local management is tasked with keeping abreast of
regulatory changes within their respective jurisdictions and
do so by making use of internal resources and external
experts where required.
A review of the contract management system, employee
contracts and tender guidelines have been completed at
a high level to ensure compliance with existing and new
regulatory requirements.
A review of conditions of sale, credit applications and
conditions of purchase in terms of POPI requirements was
also undertaken.
Governance, ethics and compliance training is ongoing
throughout the operations. An annual training programme
has been implemented to procure that appropriate and
topical legislative and governance training takes place
across the group.
HUMAN CAPITAL
Bell Equipment group recognises that human capital is
vital to its success. Human capital risks manifest under the
following themes:
Skills retention
Due to the locations it operates in and the fact that
the world is becoming a so called global village, Bell
Equipment’s ability to retain key skills is constantly under
threat.
To deliver a world class product and service, world
class people is a must. Key scarce skills, particularly
engineering/technological skills in the South African
environment remains a challenge.
Health and safety
This risk refers to the possibility of human capital being
exposed to an unsafe work environment and/or practices
which result in injury whilst on duty. This is an inherent risk
due to the operating environment.
Signicant training and investment in employees assists
in creating an increasing and enhanced skills base. The
Bell Equipment apprentice programme serves as a good
foundation for technical skills required for both Bell Equipment
and the industry.
Implementation of performance management systems.
Retention strategy for critical skilled employees.
A risk based health and safety management system that
clearly establishes the company’s expectations of employees
in terms of health and safety performance. The system is
aligned with OHSAS 18001:2007, a leading international
standard for occupational health and safety management
systems.
A comprehensive behaviour based health and safety
training programme is enforced across the group to promote
safe behaviour and awareness.
The 1-BELL philosophy is actively practised on all levels through
leadership, teamwork, personal accountability and effective
communication. This, together with the safety management
system, ensures the creation of a safe working environment
and culture, reducing the likelihood of workplace injuries.
Strategic overview and risk management continued
23
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Inherent risks Risk mitigation factors
GLOBAL COMPETITIVENESS
As primarily a South African based manufacturer supplying
the global market, the increased cost of doing business in
South Africa directly impacts the product cost and therefore
inuences Bell Equipment’s competitiveness. Pressure
from organised labour for above ination wage increases,
disruptions to business across the value chain due to strikes,
declining productivity, escalating fuel and electricity prices,
compounded with the necessity of private back up power
generation due to prior power outages and increasing
compliance costs are some of the expenses that contribute
to the increased costs of doing business in South Africa. This
hinders the marketability and protability of South African
manufactured products.
Continuously evaluate component country sourcing for
suitable price advantages.
Continuously monitor the effect of cost pressures and
strategically evaluate the option of offshore manufacturing
where feasible.
Monitor productivity and critically evaluate the case for
mechanisation, where possible.
Continuously evolve the group’s design philosophy to
incorporate new technology, safety and best practices.
NICHE PRODUCT DEPENDENCE
Whilst Bell Equipment has carved out a niche in the global
earthmoving equipment industry and continues to strive to
be the leading global ADT OEM, the group is cognisant of
its dependence on this product, which is exposed to the
commodity cycles.
Grow diversied revenue streams that leverage the
Bell Equipment distribution network and manufacturing
capabilities.
LACK OF TRANSFORMATION
There is pressure on corporate South Africa to transform in
accordance with government’s transformation objectives.
Government business and incentives are often aligned to the
BBBEE Codes thereby making the transformation decision an
economic decision.
BECSA achieved a 51% black owned and Level 2 BBBEE
recognition level whilst BESSA achieved 51% black ownership,
30% black women ownership and a Level 1 BBBEE recognition.
The improved black ownership in both entities was a result of
the transaction implemented with effect 1 January 2020.
INFORMATION SECURITY AND DIGITAL DISRUPTION
The speed of information technology development is driving
companies to invest in the latest technology to remain
competitive, while at the same time protecting themselves
against cyber attacks.
Various action plans are in place to improve cyber security
and adherence to data protection legislation.
Redesign of enterprise architecture to provide agile,
integrated system landscape.
Replace and upgrade legacy systems.
Appointment of Chief Technical Ofcer to focus on customer
interfacing technologies and process automation projects.
Development of online customer platforms including online
parts solutions and a global used equipment website.
BUSINESS CONTINUITY DUE TO POWER SUPPLY
The inability of government to resolve the leadership crisis at
the country’s troubled electricity utility Eskom and the possible
long term implementation of extended load shedding could
have a devastating effect on not just the group’s business
but also on the domestic industry.
All its strategic operations and factory in South Africa have
been equipped with back up power generators that will
alleviate most of the risk of business continuity due to power
interruptions.
Most of the group’s critical suppliers have back up generators
to ensure uninterrupted production and supply of strategic
parts.
Dual supply from international service providers on production
critical and strategic parts.
24
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| OVERVIEW
Inherent risks Risk mitigation factors
BUSINESS CONTINUITY DUE TO SUPPLY CHAIN FAILURE
The current economic climate continues to increase the
probability of business disruption due to supply chain failures.
While all supply chains face risks with extended lead times,
port congestion, economic and political instability as well as
currency uctuations, Bell Equipment has the added risk of
a remote location and a large portion of in house designed
components that are not freely available on the open
market. The ability to monitor the performance of these key
suppliers and proactively identify and manage those at risk is
critical to ensuring supply continuity to Bell Equipment.
Immediate risks related to items with signicant Bell IP are
under review. These include the following categories of
components: wiring harnesses, rubber to metal, electronic
controllers, composites, gear cutting and specialised
machining. This is running in parallel with the review and
update of the critical supplier business impact analysis to
identify possible alternatives or critical supplier requirements.
Monthly supply chain risk management meetings now take
place. This covers original equipment and aftermarket.
Supply chain and supplier risks are evaluated and rated.
Actions to mitigate are agreed and progress is reviewed.
Disruptions are however anticipated, and precautions have
been taken to increase inventory buffers to insulate against
the potential increase in supplier and shipping lead times
where necessary.
Brexit: various risk mitigation measures were implemented.
CLIMATE CHANGE AND ENVIRONMENTAL
Business impact on the climate, and companies’ ability to
withstand climate change, are issues of increasing global
importance, and vital to the group’s stakeholders.
Climate change, to which no one is immune, continues to be
a catastrophic risk. Although lockdowns worldwide caused
global emissions to fall in the rst half of 2020, evidence from
the 2008–2009 nancial crisis warns that emissions could
bounce back. A shift towards greener economies cannot be
delayed until the shocks of the pandemic subside. Climate
action failure is the most impactful and second most likely
long term risk identied in the World Economic Forum.
Bell Equipment actively strives for high standards of
environmental performance in its operations. It aims to
achieve this by integrating world class environmental
principles into its business strategy.
In order to meet this vision, the group is committed to:
Implementing and maintaining environmental management
systems that drive continual improvement.
Reducing its environmental impact across the group with
particular emphasis on energy consumption, water usage,
waste reduction and recycling.
Ongoing and effective assessment and training to ensure
employee knowledge of environmental risks.
Waste reduction and the recycling of materials where the
means to recycle materials exist.
Preventing and reducing all forms of pollution by employing
effective technologies.
Increasing the use of modern communication techniques to
reduce the need for travel.
Complying with and where possible exceeding all relevant
legislation, commercial requirements and codes of conduct
regarding the impact on the environment of its business.
Maintaining transparent, consultative relationships with all
stakeholders through effective communication channels.
Supporting the fundamental human rights of employees,
contractors and suppliers within the communities in which it
operates.
Contributing to the long term social, economic and
institutional development of its employees and the
communities within which its operations are located.
The group’s commitment to low carbon and renewable
energy is a signicant contributor to its efforts in reducing
carbon emissions.
Strategic overview and risk management continued
25
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Inherent risks Risk mitigation factors
BUSINESS CONTINUITY RISK DUE TO COVID-19
The unprecedented nature of the COVID-19 pandemic set
in motion one of the most abrupt disruptions in decades,
leaving organisations reeling with uncertainty as fear spreads
faster than the virus itself. The effects of quarantine, isolation
and travel restriction strategies continue to have a brutal
impact on the economy and multiple industries, with the
nancial markets punishing investors with steep declines.
Bell Equipment takes this pandemic very seriously and is
working continuously to minimise the risk it poses to the health
and safety of its employees and customers, as well as long
term business sustainability.
Formation of a global crisis response team to identify key risks
facing the group, and to consider, monitor and implement
the required responses to the COVID-19 impact on the
business on an ongoing basis.
Specic policies and procedures have been developed and
implemented for the most likely emergencies and scenarios.
Work around plans have been implemented for the relevant
departments to ensure that critical business functions can
continue.
Work from home strategies and rotating shift systems have
been implemented where possible to ensure minimum risk to
its employees.
Virtual communication channels have been enabled and
promoted as the preferred communication channels.
Infection control strategies have been implemented, based
on hazard exposure, using appropriate combinations of
engineering and administrative controls, safe work practices,
and personal protective equipment (PPE) to prevent
employee exposures.
Training sessions have been provided to employees to ensure
the measures are effectively implemented and maintained
at a high standard.
Processes have been implemented to monitor supply chains
to ensure minimal disruption.
Cash management processes have been elevated.
Regular interactions with stakeholders have been undertaken
to communicate the impact of the pandemic on the group
and the effect on the stakeholders.
Investigation of the opportunity to fast track certain
technology enabled solutions for customers.
26
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| OVERVIEW
Global corporate structure
BELL EQUIPMENT
LIMITED
Bell Equipment
Properties SA
(Pty) Limited
100%
Bell
Equipment
Limited
Bell Equipment
Group Services
(Pty) Limited
100%
Bell
Equipment
Limited
70% Bell Equipment SA Holdings Limited
70% Bell Equipment SA Holdings Limited
7,5% K2017044733 (South Africa) (RF) (Pty) Limited (SIBI SPV)
22,5% K2017044733 (South Africa) (RF) (Pty) Limited (SIBI SPV)
7,5% Bell Equipment Foundation Trust
7,5% Bell Equipment Foundation Trust
15% K2019577563 (South Africa) (RF) (Pty) Limited (BEE Manco)
100%
BECSA
Holdings
Limited
70% Bell Equipment
Limited
30% K2019577563
(South Africa) (RF)
(Pty) Limited
(BEE Manco)
BECSA
Holdings
Limited
Bell Equipment
Sales South
Africa Limited
Bell Equipment
Company SA
(Pty) Limited
Bell Equipment
SA Holdings Limited
27
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Bell Equipment
Australia
Pty Limited
100%
Bell
Equipment
Limited
Bell Equipment
Company (Swaziland)
(Pty) Limited
100%
Bell
Equipment
Limited
IA Bell Equipment
Company (Namibia)
(Pty) Limited
Bell Equipment UK Limited
Bell Equipment Russland LLC
Bell Euro Finance Limited
Bell Equipment (Deutschland) GmbH
Bell Equipment Company
(Zambia)
Limited
Bell Equipment (DRC) SARLU
Bell Equipment North America Inc
Bell PTA (Private) Limited
Bell France SAS
Bell International Finance Limited
100%
Bell
Equipment
Limited
Bell Equipment
International SA
100%
Bell
Equipment
International
SA
28
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| OVERVIEW
Board of directors
Gary Bell (68)
Non-executive chairman
Mech Eng Diploma (Natal Technikon)
Appointed to the board: 1977
Risk and sustainability committee member;
Social, ethics and transformation committee member;
Nominations committee member;
Remuneration committee member.
With an engineering and manufacturing background,
Gary has over forty years’ experience in and knowledge
of the mining and construction machinery industry both
regionally and internationally.
He currently sits on the board of Trade and Investment
KwaZulu-Natal.
John Barton (73)
Lead independent non-executive director
FCMA, GCMA, AMP (Harvard)
Appointed to the board: 2009
Chairman of the nominations committee;
Audit committee member;
Risk and sustainability committee member;
Remuneration committee member.
John worked for the Anglo American group and
subsidiary company Mondi where he was the chief
executive and deputy chairman until 2007. He is a past
president of the Durban Chamber of Commerce and
Industry and was the co-chairman of the KZN Growth
Coalition.
John was the chairman of Foskor (Pty) Ltd and CBL Ltd.
Karen van Haght (54)
Group nance director
BCompt (Hons) (UNISA), CA (SA)
Appointed as an employee: 2000
Risk and sustainability committee member;
Social, ethics and transformation committee member.
Karen was a senior audit manager at Deloitte & Touche
prior to joining Bell as the group nancial controller in
2000. She has held the position of group nance director
since 2006.
Leon Goosen (48)
Group chief executive
BAcc (Stellenbosch), BCompt (Hons), CTA (UOFS), CA
(SA)
Appointed as an employee: 2007
Risk and sustainability committee member.
Prior to joining Bell, Leon was a partner at Deloitte
& Touche in South Africa and Namibia. He held the
position of executive director of Bell from January 2009
and was the chief operations ofcer from December
2014, contributing considerably to the strategic direction
of the group, until he was appointed as chief executive
on 1 June 2018.
Derek Lawrance (74)
Independent non-executive director
BCom (Economics) (Wits), CA (SA)
Appointed to the board: 2016
Chairman of the audit committee;
Chairman of the remuneration committee;
Risk and sustainability committee member.
Derek has held numerous senior executive positions
in both listed and unlisted South African companies,
operating in multidisciplinary environments with both
local and foreign partners and shareholders.
He is currently an independent director of:
* The Amber House, Milkwood and Thekwini RF Funds
Ltd, which together comprise all the note and bond
holding companies of SA Homeloans Ltd;
* Expand a Sign International Pty Ltd.
29
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Hennie van der Merwe (73)
Independent non-executive director
BA (Law) LLB (Stellenbosch), LLM (Tax) (Wits)
Appointed to the board: 2016
Chairman of the risk and sustainability committee;
Nominations committee member.
After practicing as a commercial and corporate
attorney for twelve years, Hennie held senior executive
positions and directorships in large stock exchange
listed corporate entities in the banking, commercial and
industrial sectors, both in South Africa and abroad.
He currently serves in the following listed board positions:
• Chief executive and executive director of Trencor Ltd,
although he will be retiring from the board during 2021;
• Non-executive director of Textainer Group Holdings Ltd,
listed on the New York Stock Exchange;
• Non-executive director and chairman of the board of
Master Drilling Group Ltd.
Rajendran Naidu (48)
Independent non-executive director
BCom (Cape Town), CA (SA)
Appointed to the board: 2017
Audit committee member;
Social, ethics and transformation committee member;
Nominations committee member.
Rajendran was a partner at Deloitte in the nancial
institutions team and corporate nance practices.
He was previously a group general manager at Sasol
Limited responsible for corporate nance, investor
relations and shareholder value management. At that
time he was also chairman of the audit committee of
Sasol Petroleum International and served on the board
of trustees for Sasol’s Group Enterprise Development Trust
and worked closely with global investment banks and
global consulting rms. Rajendran currently manages
Pritor Capital which provides strategic and corporate
development advisory and investment services.
Ashley Bell (38)
Non - executive director
BCom (Marketing) (UNISA)
Appointed to the board: 2015
Risk and sustainability committee member;
Social, ethics and transformation committee member.
Ashley has eleven years engineering and marketing
experience in co-founding an OEM servicing the forestry
and agricultural sectors.
Mamokete Ramathe (41)
Independent non-executive director
BCom (Wits), BCom Hons (UNISA), Masters (Development
nance) (Stellenbosch), Masters (Leading innovation
and change) (York St John, UK)
Appointed to the board: 2017
Chairman of the social, ethics and transformation
committee;
Audit committee member.
Mamokete is the Founder and CEO of Mamor Capital,
an investment company focusing on the ICT sector.
Prior to this role she was the executive head of mergers
and acquisitions at Vodacom Group, where she was
responsible for evaluating and executing mergers and
acquisitions transactions and other relevant corporate
actions in line with the group’s strategy. She is a
seasoned investment executive with more than 18 years’
experience in nancial services; spanning corporate
nance advisory, private equity, mezzanine nance,
infrastructure nance and mergers and acquisitions.
She serves on the board of OUTsurance Holdings as an
independent non-executive director, and a member of
the board investment committee.
30
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| OVERVIEW
Group executive committee
The committee is chaired by the chief executive and comprises the nance director, the managing directors of each of the regions
and the executives listed below. The committee meets regularly and deliberates, takes decisions and/or makes recommendations
on all matters relating to the group’s strategy and day to day operations within its mandate. The mandate is set by the board and
where appropriate, decisions and/or recommendations are referred to the board or relevant board committees for nal approval.
Aldo Mayer (48)
Director: Global Sourcing and Strategic Projects
National Higher Diploma – Mech Eng (Natal Technikon)
B Tech (Business Management) (Natal Technikon)
Aldo has 25 years’ experience at Bell Equipment.
Avishkar Goordeen (41)
Chief Strategy Ofcer
BCompt (Hons) (UNISA)
CA (SA)
Avishkar has 14 years’ experience at Bell Equipment.
Diana McIlrath (47)
Group Company Secretary and Legal
BCom (UKZN)
LLB (UKZN)
Diana has 4 years’ experience at Bell Equipment.
Johan van Wyngaardt (52)
Director: Group Human Resources
DMS Dip HRM (Damelin); DMS Dip IR (Damelin)
B Tech (Advanced Business Management) (Natal Technikon)
Johan has 15 years’ experience at Bell Equipment.
Karen van Haght (54)
Group Finance Director
BCompt (Hons) (UNISA)
CA (SA)
Karen has 20 years’ experience at Bell Equipment.
Leon Goosen (48)
Group Chief Executive
BAcc (Stellenbosch); BCompt (Hons)
CTA (UOFS); CA (SA)
Leon has 13 years’ experience at Bell Equipment.
Dominic Chinnappen (52)
Director: Group Manufacturing and Sales and Operations
Planning
BCom (Hons) (Logistics) (UNISA)
CPIM (Apics)
Dominic has 33 years’ experience at Bell Equipment.
Douglas Morris (47)
Managing Director: Europe, Middle East and Africa
BCompt (UNISA)
Douglas has 6 years’ experience at Bell Equipment.
Neville Paynter (56)
Managing Director: Bell Equipment North America
NTC 3 & 4 Aircraft Technology (Germiston Technical College)
Diploma in Business Management (Damelin)
Diploma in Business Enterprise Studies (Institute of Commercial
Management, Bournemouth, UK)
Neville has 18 years’ experience at Bell Equipment.
Neville has resigned with effect from 1 April 2021.
Stephen Jones (50)
Director: Group Engineering, Marketing and Product Portfolio
National Higher Diploma – Mech Eng (Natal Technikon)
B Tech (Business Management) (Natal Technikon)
Stephen has 26 years’ experience at Bell Equipment.
Duncan Mashika (41)
Managing Director: Bell Equipment Sales South Africa Limited
BCom (Wits); HDip Acc (Wits)
CA (SA)
Duncan has 2 years’ experience at Bell Equipment.
The GEC is empowered and responsible for implementing the board approved strategies
and for managing the affairs of the group.
31
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Aldo
Avishkar
Diana
DominicJohanNeville
DouglasKarenStephen
DuncanLeon
32
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Joint report by the chairman and chief executive
Overview
2020 was fraught with extraordinary challenges for the Bell
Equipment group from a re in our Richards Bay administration
building in January, which displaced a number of employees,
to the outbreak of the COVID-19 pandemic a few months later
that created operational complications, aggravated tough
global trading conditions and kept margins under pressure.
The year started enthusiastically in South Africa with the President
announcing imminent infrastructure projects. However, the
failure of these projects to materialise, coupled with the reduced
demand for product in most markets due to the impact of the
pandemic, meant the group had to work prudently to bring
high inventory levels down to acceptable levels and carefully
balance sales requirements and production plans.
The protection of jobs remains a top priority, with all capex
delayed and discretionary expenses halted to manage
cashow and trim expenses to match the reduced income
levels. In addition, the group implemented 20% short time across
all operations from May to July. GEC members took a 25%
salary reduction during the same period and the non-executive
directors of the board sacriced 30% of their director’s meeting
fees for six months.
The local market saw yet another signicant drop in volumes of
mining and construction equipment purchased. The COVID-19
pandemic and subsequent lockdown restrictions had a
devastating impact on the supply chain, customer operations
and purchases. The country went through further economic
decline with cuts in demand and reduced spending in all sectors
serviced and supplied by Bell.
The North American market, impacted by COVID-19 and
presidential elections, also suffered a downward trend in the
construction industry cycle. Most construction indicators were
down with the ADT industry showing a 25% decline compared
to 2019. Due to the cyclical nature of the business, some of the
downturn was already anticipated in sales forecasts going into
2021.
Despite the ADT market conditions, distribution of the Bell ADT
products in the US posted the second highest annual result since
2013 with a 1,4% increase in market share.
Business in Canada was extremely volatile and Bell was unable
to recover from a woeful 2019. The distributor network into which
Bell supplies, carried over large inventory of new ADTs from 2019
into 2020, which impacted on sales from production for the year
and resulted in the year ending with a disappointing market
share for Bell sales into this market.
Several major projects in the UK, notably the HS2 rail project, are
creating opportunities as the country’s government works to
strengthen the economy post Brexit. While Bell has grown market
share in the UK and Germany, margins are tight throughout
Europe, resulting in a stagnant market in general.
Overall global markets have shrunk and competition has
increased putting margins under immense pressure.
Australia managed the lockdowns well and realised growth
in Bell ADT market share attributed largely to infrastructure
and mining in Western Australia. However, reduced demand
for commodities due to the pandemic and the subsequent
| PERFORMANCE REVIEW
33
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
lockdowns have impacted negatively on the South East Asia
and Oceanic region.
While Africa also struggled with slowing demand for commodities
directly impacting the ADT market, forestry and agriculture
were well sustained and provided growth in our tri wheeler and
Matriarch product range.
The group continued to increase its presence and market share
in the Latin American ADT market where new model launches,
opening of new routes to market and the introduction of the
Matriarch line also experienced growth in the forestry and
agriculture sectors.
Financial
In the 2020 nancial year the focus was on cash preservation
and working capital management, and the positive aspect of
the results for the year is the reduction achieved in inventory
and borrowings levels despite all the negative impacts on the
business brought about by the pandemic. Sales were especially
constrained in the rst half of the year when lockdown restrictions
were most severe and a decline in sales for the year of 14% led
to the group reporting a loss after tax for the year of R57,2 million,
after reporting a loss at half year end for the six months to 30
June 2020 of R52,3 million.
Operations
During the lockdown restrictions, parts of our South African
market were considered essential services, so we could operate
to support them. Measures were implemented that maintained
business activity through the months where trading was virtually
halted. By staying close to customers and focusing on growth
and opportunity areas, we made small market share gains
thereby reducing the overall negative impact of the pandemic
on volumes sold. Having stock at sufcient levels to support this
was essential.
During the year, the North American dealer network was
expanded by adding three new dealers, covering territories
in Alabama, Kansas, Oklahoma, Missouri and Maine. In Africa,
Hardrock Earthworks cc was appointed as an authorised supplier
and distributor in Namibia towards the end of 2020.
Our strategy to migrate to an independent dealer model in
select markets has proven benecial by enabling Bell to provide
better coverage and support to customers in markets where
areas are vast and machine populations comparatively low. This
is further supported by synergies found with dealers that have
complementary product lines in their stable. This enables them
to derive additional revenue streams across different industries
and sectors, manage through challenging and cyclical market
trends as well as drive higher efciencies and utilisation from
resources critical to superior customer support.
To effectively manage and analyse the growing dealer network,
Bell is implementing the Aspire dealer management programme.
This tool will be used to measure dealer performance and offer
incentives to meet set targets.
Our American Logistic Centre (ALC) continued to rationalise
and optimise inventory holding in 2020 and grew parts sales to
the distribution network year on year.
Three tracked carrier prototypes were tested in the US across
the year to ensure integrity of design and engineering of the
product. The ofcial product launch for the US was undertaken
in February 2021 with great interest.
In August 2020 John Deere and Bell mutually agreed to change
the distribution arrangements that are in place in certain
southern African markets whereby Bell exclusively distributed
John Deere construction and forestry products under the Bell
marque.
From March 2021 Bell transitioned to a non exclusive John Deere
dealer arrangement to allow John Deere to engage with and
start appointing additional dealers. Bell will continue to distribute
John Deere products until January 2023 and will provide
aftermarket, technical and product support to customers for a
further 10 years thereafter.
Post the nancial year end, Bell has been appointed as the
distributor for the full range of JCB construction products in South
Africa effective 1 May 2021. This change presents an exciting
and important opportunity to reinvigorate the product lines
affected by the changes in relationship with John Deere, as
well as introduce additional products, and will enable Bell to be
better positioned as a full line distributor in this important market.
JCB is the world’s third largest construction equipment brand by
volume and has a rich history in the country spanning more than
40 years. As such, we believe this is a perfect match of premium
products to a great distribution network.
Sustainability
Bell Equipment nds itself in a consolidation phase where no
major expansionary capex spend has been budgeted for the
foreseeable future. This follows several years of large expansions
including the group’s European Logistic Centre (ELC) in Germany
in 2016/2017, the establishment of the ALC the following year
and the expansion of the Eisenach-Kindel manufacturing facility
in Germany in 2018/2019.
The group appreciates the importance of being a sustainable
business and the risks associated with not continuously pursing
this as a goal. We therefore continue to evaluate ways in
which to improve sustainability and believe that continuous
improvement across all aspects of the business is key.
Respect for the environment is important to our sustainability
and initiatives are in place to further lessen our environmental
footprint in terms of water and power usage as well as waste to
landll.
The internet of things and the fourth industrial revolution
continue to gain traction. The group understands that there is
signicant scope to grow the business with better adoption of
these technologies in both future product development as well
as immediate customer interactions.
With regards to product development, Bell has expanded its
presence in the autonomous vehicle control space through
collaborations with third party suppliers and has demonstrated
the ability to provide a vehicle that can be safely controlled in a
trial work application.
Complementing our investment to grow intellectual property
(IP) as a growth strategy, a signicant amount of focus is
being placed on direct customer interaction during and after
initial machine sales. This is being achieved through further
developments with Fleetm@tic
®
, our industry leading telematics
34
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Joint report by the chairman and chief executive continued
system, the adoption of value added services like online parts,
and improving platforms for immediate online technical support.
Corporate Governance
Our commitment to be a good corporate citizen pervades
our total approach to the business and we endeavour to act
in a responsible, ethical, balanced and commercially sensible
manner.
We are ever conscious of the impact on the environment and
we have made pleasing progress, as detailed in our stakeholder
relations report, as we continue to measure and mitigate these
risks.
Bell is committed to the highest standards of corporate
governance. Details of governance structures and the extent
to which we apply relevant principles of corporate governance,
including King IV and regulatory requirements, are provided in
this report.
In addition to changes to our strategic partnership with John
Deere mentioned earlier in this report, in early November
2020 the company was notied by IA Bell & Company, a
38,7% shareholder in the company, that it had entered into a
formal binding agreement to acquire John Deere’s 31,37%
shareholding in the company, conditional on the fullment of
certain conditions precedent.
On 9 March 2021, the company received notication of a non-
binding expression of interest from IA Bell & Company in respect
of a possible transaction to acquire the entire issued ordinary
share capital of Bell Equipment not already held by or to be
acquired by IA Bell & Company if the John Deere transaction
outlined above is implemented, by way of a scheme of
arrangement in terms of section 114 of the Companies Act,
subject to the fullment of certain conditions precedent,
and further subject to the John Deere transaction becoming
unconditional and being implemented. In regard to these two
possible transactions shareholders are referred to the company’s
relevant announcements published on SENS.
Shareholders will be informed if and when the company
receives a binding rm intention offer from IA Bell & Company to
acquire the entire issued ordinary share capital of the company,
and the company will continue to comply with the JSE Listings
Requirements and will comply with the Takeover Regulation
Panel requirements, to the extent applicable, in this regard.
Throughout this process the board is focussed on sound
governance, looking after shareholders, employees and
customers as a priority.
Transformation
Following the successful conclusion of BBBEE transactions, which
took effect on 1 January 2020, both BECSA and BESSA are 51%
black owned, and have improved BEE scorecards that position
the group more competitively in the local market, in line with our
commitment to our transformation responsibilities.
Importantly the score also secures our access to government-
backed initiatives. Support from government in terms of the
APDP extension is valued and we are in discussions with the
Minister and DTIC for greater protection as a proudly South
African manufacturer and a substantial employer.
We also continue to engage with government at various levels
to encourage a better understanding of the assistance they
could provide through implemented policy to help us to grow
the economy in these extremely difcult times.
Outlook
The sentiment going into 2021 has been cautiously optimistic
from most regions with a healthy order book in place for the rst
half of the year. An easing of restrictions for business is evident,
with several mining and infrastructure projects coming online or
being unlocked in the short term.
However, the group anticipates another tough year as we
continue on the road to recovery. We believe that with
an ongoing focus on cash preservation and expenses
management, we have the capacity, the people and leading
products to recover from the devastation caused by the virus.
Restructuring is being investigated in terms of location
rationalisation and efciency improvements, however no
retrenchments are planned at this stage as people are critical to
our operational objective of selling to and supporting customers
and their Bell machines.
The industry outlook for South Africa remains depressed as the
country grapples with low infrastructure spending in a weakened
economy with spiralling national debt. The announced
partnership with JCB should lead to some gains within the
markets and growth for the company. JCB has signicant market
share in the sectors in which it is active, and Bell has increased
its resources to ensure our support is able to match the machine
population.
Bell Equipment, as one of the country’s leading OEMs and
a signicant employer, continues to pursue government
mechanisms that would focus on off road ADTs imported into
South Africa to level the playing eld and help to preserve the
jobs it creates.
Through all regions we will continue focusing on improving
customer service and dealer management to ensure that we
drive growth in the aftermarket and supporting our active eet
globally.
Dividends
The board has resolved not to declare a nal dividend for the
2020 nancial year.
Appreciation
In a year characterised by uncertainty and high levels of fear
and anxiety we have become more mindful of what matters
most and what we should be grateful for. While the positives of
the year may not necessarily be reected in our nancial results,
the group is extremely proud of how we adapted, overcame
adversity, and grew stronger as a team as a result.
Our executive management is commended on maintaining
hands on leadership and dynamic energy in these
unprecedented times. Their ability to achieve a good balance
of empathy and determination has encouraged adaptation
and resilience throughout our global workforce and ensured
business continuity.
The COVID - 19 pandemic has irrevocably changed the way
we live and work and we are appreciative of the sacrices our
employees made towards the sustainability of the group, the
35
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
discipline and diligence with which they embraced our work
from home strategies and their commitment to perform essential
services to keep our customers operational.
At the same time, we remember those staff members who we
lost to the virus. We also pay tribute to Howard Buttery, a former
chairman of the Bell board and a larger than life character who
played an integral role in the history and development of the
group, who passed away from COVID-19.
It goes without saying that in our 66 years in business we have
weathered our fair share of storms. Throughout this period we
have been grateful for the guidance and commitment of our
fellow board members and we have no doubt that we will
emerge stronger this time too, thanks to their efforts.
A special thanks to our extended family of customers and
dealers across the globe who continue to invest in the group
and our products and entrust us with the ongoing support of
their Bell machines.
36
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
The pandemic affected all aspects of the business in 2020.
The initial hard lockdowns in the rst half of the year led to the
closure of the factory in South Africa for a month and in high
levels of uncertainty and subdued sales in all markets. These
sudden challenging conditions focused the business on cash
preservation and working capital management.
Financial performance
Revenue of R6,7 billion for 2020 was 14% down on 2019, which
was an improvement on half year end when sales to 30 June
2020 were down 24% on the comparative period. Sales for the
rst half of 2020 were severely impacted by hard lockdowns
and other measures taken by authorities globally to control the
spread of the pandemic. Weak market conditions, low activity
levels in the sectors that the group operates in and uncertainty
relating to the duration and severity of the pandemic meant
that there was reduced demand for Bell’s products across all
key markets. Sales in the second half of 2020 were 17% up on the
rst half and signs of some recovery were evident. The Rand was
approximately 17% and 15% weaker against the Euro and USD
respectively in 2020 compared with 2019 and this helped offset
some of the impact of the volume pressure on revenue. Sales
volumes were down approximately 25% on 2019.
The group incurred a loss after tax of R57,2 million for the year,
after reporting a loss after tax for the half year to 30 June 2020
of R52,3 million. Apart from the impact of weak economic
conditions and low sales on the bottom line, the result for the
year was further negatively affected by low production volumes,
due to the group having started 2020 with record high inventory
levels which meant that planned production levels were low
while inventory was being sold off and right sized, as well as
by certain once off costs. Low production levels resulted in low
recovery of a largely xed cost base, especially at the Richards
Bay factory. This is evident in the operating losses reported for the
group’s manufacturing operations in South Africa and Germany
in the segmental report. The once off costs incurred in 2020
related to provisions totalling R82 million for residual value losses
on guarantees provided to a nancial institution on equipment
rentals nanced in the USA, the impairment of R32 million on the
group’s owned facility in Kitwe, Zambia and the impairment of
certain research and development projects totalling R23 million.
These matters are detailed in notes 24 and 41 of the annual
nancial statements. Headline loss per share was 31 cents (2019:
restated HEPS of 71 cents) for the year. In light of the continued
difcult market conditions, no interim or nal dividend was paid
for the 2020 year. In the prior year, an interim dividend of 20 cents
per share was paid.
The share price of the company is trading at a signicant discount
to net asset value per share and as this is an indicator of possible
impairment in terms of IAS 36: Impairment of Assets, valuations
and assessments were performed to determine the recoverable
amount of the group’s main cash generating unit and certain
other key assets in the group. No impairments resulted from this
review. Refer to note 41 in the annual nancial statements for
further details of this assessment.
The group also assessed the potential impact of the weak
economic conditions brought about by the pandemic and
changed economic circumstances in certain countries,
specically Zambia, on the judgements and estimates exercised
in determining the carrying values of assets and made additional
provisions where necessary. Additional provisions were made on
certain categories of inventory. The owned customer service
centre in Kitwe, Zambia and certain non core development
projects were impaired. Note 41 of the annual nancial
statements provides further details of these assessments.
During the second half of 2020, our internal processes identied
an error relating to the accounting for the group’s standard
warranty provision on manufactured equipment sales. A rm of
accounting specialists was engaged to assist with determining
the correct accounting treatment for this complex area. This
was remediated by management prior to the nalisation of the
year end results and led to the restatement of prior year audited
results as detailed in note 5 of the annual nancial statements.
The change in accounting treatment has no impact on the
expected cash ows relating to the group’s warranty obligations.
Segmental performance
The group conducts two main business operations. The rst is the
OEM operations comprising manufacturing, assembly and sales
of equipment and aftermarket products to independent and
group owned distributors and dealers. These OEM operations are
conducted from South Africa and Europe. The second business
is the direct sales business which comprises owned distribution
operations in South Africa and Rest of Africa that are engaged
in direct sales of own manufactured products, other third party
products and the supply of aftermarket support and products
to the market. The South Africa direct sales business comprises
customer service centres in South Africa and Swaziland. Rest
of Africa comprises customer service centres in Zambia and
Zimbabwe.
The OEM business in South Africa reported an operating loss
in 2020 as a result of low production volumes due to over
stocking and weak demand. Low production volumes meant
Finance director’s report
37
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
unrecovered overheads at the Richards Bay facility. Total sales,
including both external and inter segment sales, reduced by
23,4% in 2020. External revenue contributed 16,0% of group sales
in 2020 compared with 18,4% in 2019.
External sales by the OEM business in Europe decreased by 18,4%
in 2020 with the contribution to total group sales decreasing from
36,4% in 2019 to 34,7% in 2020. This segment was hard hit by low
assembly volumes at the Kindel factory and weak conditions and
low demand from the USA, as well as the provision for residual
value losses relating to guarantees provided to a nancial
institution for equipment rentals funded in the USA, resulting in
an operating loss for the year.
External revenue from direct sales operations in South Africa
decreased by 5,7% compared with 2019 and contributed 44,5%
of group sales in 2020, compared with 40,3% in 2019. The South
African sales operation performed remarkably well considering
the difcult year experienced by the South African construction
and mining sectors. Sales volumes recovered well in the second
half of the year following extremely low activity in the rst half of
2020 in this market during the period of complete lockdown in
South Africa. The release of unutilised maintenance provisions at
the expiry of a number of rental contracts in 2020 contributed to
the better than expected result for the year.
The external sales of the direct sales operations in Rest of
Africa, being owned customer service centres in Zambia and
Zimbabwe, decreased by 16,0% in 2020 and contributed 4,8% to
group sales in 2020 compared with 4,9% in 2019. This segment also
reported an operating loss for the year because of the adverse
effect of the impairment of the group’s owned customer service
centre facility in Kitwe, Zambia. An independent valuation was
performed during 2020 and the carrying value of the property
was written down to the market valuation and this resulted in
a R32 million charge to prot or loss. The group continues to
support customers in difcult conditions in Zimbabwe on the
basis of payment in advance in South Africa for parts and
machines supplied.
Gross margin
The gross margin is dependent on the product and geographic
mix of sales, market conditions and exchange rates. Market
conditions and demand during 2020 were weak, competition
was strong and margins were under pressure. In addition,
substantial foreign currency losses were incurred and accounted
for in cost of sales on the revaluation and settlement of foreign
currency suppliers due to the weakening of the Rand during
2020. Although selling prices are adjusted to counter the
impact of currency changes on costs, a time lag applies. The
refund liabilities relating to the residual value guarantees also
contributed to a lower margin as the charge was to revenue
in line with IFRS 15. The average gross margin for the year was
18,4% compared with 18,5% in the prior year.
Other operating income
Other operating income relates mainly to production incentives
in the form of import duty rebates earned on the South
African government’s Automotive Production Development
Programme. This benet decreased very signicantly by 47%
to R62,6 million in 2020 from R117,2 million in 2019, due to a
decrease in production volumes of qualifying products in 2020.
Expenses
In response to the pandemic, immediate action was taken to
reduce costs through employee short time and the halting of all
non essential expenditure. The group has a predominantly xed
cost base and therefore, although the curtailment of expenses
reduced the negative impact of the pandemic on the bottom
line, this was not sufcient to adequately address the full effect
thereof.
2020 External Revenue Analysis - geographic
Manufacturing, assembly, logistics and dealer sales
operations - Europe
Direct sales - South Africa
Manufacturing, assembly, logistics and dealer sales
operations - South Africa
Direct sales - Rest of Africa
34,7%
16,0%
44,5%
4,8%
2020 External Revenue Analysis - by product
70,0%
2,4%
21,8%
4,8%
Sale of parts
Service income
Sales of equipment
Extended warranty
Rental income
1,0%
38
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Finance director’s report continued
Group overheads decreased by 7,6% in 2020. The main factors
contributing to this decrease in expenditure in 2020 were the
following:
A reduction in variable costs relating to the lower production
volumes in 2020, including contract labour and overtime
costs.
Cost reductions in many areas affected by the pandemic
related restrictions, such as marketing and travel.
Savings from the staff short time implemented from May to
July 2020.
In the prior year, IFRS 2 share based payment charges of R82,3
million relating to the BBBEE deal concluded in December
2019 were incurred. Substantial consulting fees were also
incurred in 2019 on that transaction, relating to transaction
advisory, legal, taxation and accounting advice.
The above cost reductions were offset by the impact of a
signicantly increased under recovery of overheads at both
production facilities, in Richards Bay and in Germany, in
2020 and by the once off costs incurred in 2020 as detailed
above.
The group has continued its investment in research and
development and development costs totalling R38,9 million were
capitalised during 2020. These costs are amortised over the life of
new machines once projects have been completed. The total
cumulative carrying value of capitalised development costs at
year end amounted to R233,6 million and total amortisation of
development costs for the year amounted to R27,0 million.
Interest paid
Borrowings were very high at the start of 2020, as a result of
high inventory levels, but reduced by half year end and have
remained stable since then. Interest costs were R90,0 million for
the rst half of 2020 and R64,1 million for the second half of the
year.
Taxation
The effective group tax rate (credit) of 15% is low due to the
impact on a low pre tax result of small prior year charges and
withholding taxes.
Financial position
Despite the loss for the year, the net asset value per share
increased by 3,4% from 3542 cents in 2019 to 3664 cents in 2020.
This was due to the impact of the weaker Rand at year end
compared with the 2019 year end on the net assets and foreign
currency translation reserve.
Property, plant and equipment
The group halted all non essential capital expenditure during
2020 and only capex critical to the continuation of operations
was considered. Additions to capex of R45 million in 2020
comprised mainly factory plant and equipment of R42,6 million.
Right of use assets
The renewal of the group’s rental of the Jet Park premises in
Johannesburg for a 12 year period resulted in an increase of
R164,3 million in right of use assets in 2020. Lease liabilities has
consequently also increased.
Deferred tax assets
The group has substantial deferred tax assets of R221,2 million.
The main reason for the increase in this asset in 2020 is an amount
of R57,2 million relating to the estimated tax loss in BEGS of
R204,3 million. This tax loss is mainly as a result of the abnormally
low factory production volumes in 2020 and the once off costs
carried by this entity. Management is satised that this deferred
tax asset is recoverable, based on forecasts which indicate that
BEGS is expected to utilise this tax loss from 2022.
Working capital
The factory in South Africa was forced to close for a month
during the South African lockdown and disruptions to the supply
chain were experienced. Consequently, the excess inventory
holdings in the group at the start of the lockdowns proved to be
benecial during that period. Inventory ended 2020 at 240 days
compared with 238 days at the end of 2019. The days inventory
at year end is impacted by low sales in 2020. The inventory value
in Rand terms is down 13% compared with the end of 2019
and taking the weakening of the Rand in 2020 into account,
has reduced by substantially more than that in real terms. This is
evident in the signicant reduction in the level of borrowings in
the group in 2020.
Trade receivables days ended 2020 at 48 days, up from 42 days
at the end of 2019. Total allowances for expected credit losses
amounted to R34,5 million at year end, of which R20,6 million
related to customers in the South African market. Considering
the circumstances in 2020, we are pleased with collections
and credit management and bad debts remain low. Although
certain customers experienced cash ow challenges during
2020 and this impacted on the timely collection of receivables in
some cases, receivables are generally recovered in full.
Cash generated and borrowings
The reduction in inventory levels released cash and resulted in a
reduction in group borrowings. Cash generated from operations
amounted to R996,2 million in 2020. Subsequent to year end
the IDC working capital facility was reduced from R750 million
to R550 million. Cash ow forecasts indicate that the group has
sufcient borrowing facilities to meet its plans and cash ow
requirements.
Exchange rates
The Rand depreciated in 2020, resulting in the group reporting
net currency losses of R46,7 million for the year, mainly at the
Richards Bay factory on import payments and on the revaluation
of foreign payables, which exceeded the gains earned on
foreign currency receivables. Not evident in this reported net
foreign currency loss is the favourable impact of a weaker Rand
on revenue in Rand terms.
The group’s approach to managing foreign currency exposures
remains the same as in past years. A substantial portion of the
group’s purchases and sales transactions are in foreign currency
and as such the group has a strong natural currency hedge.
Forward cover contracts are utilised to manage the residual
trade exposure to the Rand.
The group is further exposed to currency uctuations with respect
to the translation of prots into Rand, as a substantial portion of
the group’s operating prot is derived from operations outside
South Africa.
Looking ahead
The group was able to withstand extremely challenging
circumstances in 2020 and despite the pandemic, borrowings
and inventory levels have improved signicantly compared with
this time last year. We expect conditions to remain challenging
in the short term. We will continue the focus on working capital,
cash and cost management.
39
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
The directors are ultimately responsible for ensuring compliance
with all relevant laws, regulations and codes throughout the
group, which compliance is monitored and reported on at
both committee and board level. The board and its committees
continue to monitor closely the implementation of Bell
Equipment’s legal compliance processes and improve upon
them to mitigate the risk of non-compliance with the laws in the
various jurisdictions in which it does business. The group has an
established and comprehensive group approvals framework
that is reviewed annually and is aimed at clarifying the various
limits of authority in place within the group. The board recognises
that delegating authority does not reduce the responsibility of
directors to discharge their statutory and common law duciary
duties. As a parent company Bell Equipment Limited strives to
exercise appropriate governance oversight over its subsidiaries
while acknowledging their independence and the legal and
governance responsibilities that apply to each subsidiary.
King IV principles
Bell Equipment supports the governance outcomes, principles
and practices of King IV. The group views developments and
governance trends as opportunities to continuously improve
and entrench its own standards. Bell Equipment has considered
its application of and adherence to the King IV principles and
the group materially complies with the principles of King IV
and continues to identify areas where the recommended
practices can be applied, enhanced and entrenched in its
governance structures, systems, processes and procedures so
that they support and give effect to the aspiration as expressed
in those principles. Practices are scaled in accordance with
proportionality considerations and are interpreted and applied
in a way that is appropriate for the group and the sector in
which it operates. Bell Equipment’s report on the application of
the King IV principles is available on its website www.bellir.co.za.
Ethics
Through the code of ethics and code of business conduct, the
group conrms its commitment to high ethical and legal standards
in dealing with its stakeholders. The board accepts responsibility
for ensuring that the group’s business is conducted honestly,
fairly, legally, reasonably and transparently. Management is
driving this leadership culture of ethical conduct by establishing
the correct tone at the top in respect of the group’s corporate
culture by ensuring it is based on the 1-Bell philosophy and
aligning it to evolving best practice.
Corruption is a risk that is managed on an ongoing basis,
particularly in the diverse areas in which the group operates.
Ongoing awareness training on the prevention of fraud and
commercial crimes and the entrenchment of applicable policies
set stringent standards relating to fraud and the prosecution
of offenders, the acceptance of gifts from third parties and
declarations of potential conicts of interest.
The annual submission by employees of their electronic
employee governance declarations conrming their
compliance to the group codes and policies; their declaration
of any potential conicts of interest as set out in the conicts of
interest policy as well as their disclosure of any approved outside
activities, continue to be undertaken. Any non-compliance with
policies or perceived material conicts of interest is reviewed
and addressed by the GEC.
The established fraud working group meets quarterly or
more regularly when required and monitors and oversees the
investigation of all fraud related and unethical matters and
reassesses the adequacy of the internal control environment
(particularly those controls directly impacting on the incidents).
The fraud working group provides strategic guidance to different
departments on fraud and unethical behaviour detection and
preventative actions. Fraud awareness training in prevention
and detection of fraud in the workplace is ongoing and the staff
are encouraged to report suspected fraudulent or unethical
behaviour on a condential basis via the anonymous tip off
reporting line. Awareness of this facility is created through
presentations, newsletters and encouragement of staff to report
such incidents before signicant losses are incurred. All matters
reported through the anonymous tip off reporting line are also
assessed by the fraud working group and meetings are set up
with the internal auditors and investigators to ensure matters are
effectively investigated in terms of the group prevention of fraud
and commercial crime policy.
Financial statements and external review
As a part of Bell Equipment’s corporate governance policy,
the implemented standards and systems of internal controls
continue to be improved by management to provide
reasonable assurance on the integrity and reliability of the
nancial statements and to adequately safeguard, verify and
maintain accountability for shareholder investments and group
assets.
The board is of the opinion that the internal nancial controls are
adequate and that the nancial records can reliably be used for
preparing the nancial statements in accordance with IFRS and
to maintain accountability for the group’s assets and liabilities. The
recent JSE Listings Requirements’ amendments relate to internal
nancial controls where the primary responsibility for internal
controls over the nancial reporting process and the accuracy
of nancial reporting rest with the board and management
(specically the chief executive and chief nancial ofcer) of
the group. The board has identied and dened the critical
internal nancial controls and understood what the impact on
control failure will have on the group, developed a framework
to establish an approach of how the identied controls will be
evaluated and developed a standard consolidated report of
the critical controls identied and evaluated to monitor the level
of adequacy and effectiveness frequently. This allows the chief
executive and chief nancial ofcer to provide the necessary
representation that the essential internal nancial controls are
adequate and operating as intended.
During the year under review management identied certain
concerns relating to the group’s accounting for the standard
warranty provision on manufactured equipment sales. An
independent rm of accounting specialists and subsequently an
The group remains committed to the highest standards of governance, ethics and integrity through an
ethical culture, competitive performance, effective control and legitimacy in order to create sustainable
value and enhance long term equity performance. The board continues to provide prudent and ethical
leadership and continues to exercise appropriate governance oversight in this regard.
Corporate governance report
40
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Corporate governance report continued
external legal advisor were appointed to assist management and this process resulted in the restatements of previously reported
nancial results as reected in note 5 of these annual nancial statements. The directors are satised that the steps taken by
management remediated the controls in this area by year end to support the reliability of the group’s 2020 nancial results. No other
matters came to the attention of the directors to indicate that any other material breakdown in the functioning of controls had
occurred during the year and up to the date of this report.
Corporate governance structure
Board composition and diversity
Gender
Female
Male
22%
78%
Age
46 - 69 years
70 years +
35 - 45 years
33%
45%
22%
Director designation
Non executive
Independent non executive
Executive
56%
22%
22%
Race diversity
White
Black
22%
78%
Group executive committee (GEC)
The GEC is empowered and responsible for implementing the strategies approved by the board and for managing the affairs
of the group. The GEC is chaired by the chief executive and comprises the group nance director, the managing directors of
each of the regions and the executives listed on page 30.
Bell Audit services committee Fraud working group Credit committee
Management committees
Social, ethics &
transformation
committee
Audit committee
Risk and
sustainability
committee
Remuneration
committee
Nominations
committee
Bell Equipment Limited board committees
Executive
directors
Leon Goosen
Karen van Haght
Non-executive
director
Ashley Bell
Lead independent
non-executive
director
John Barton
Independent
non-executive
directors
Hennie van der Merwe
Derek Lawrance
Mamokete Ramathe
Rajendren Naidu
Chairman of the board
Gary Bell (non-executive)
Board of directors
41
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Current representation
No representation
Knowledge, skills and experience
The composition of the board reects both executive and non-
executive directors, comprising a majority of non-executive
directors, of whom the majority are independent, in order to
ensure that there is a clear balance of authority so that no one
individual has unfettered decision making powers.
During the year under review the board undertook a structured
and formalised evaluation of the independence of the
non-executive directors and conrmed that ve of the non-
executive directors are independent as dened by King IV and
the JSE Listings Requirements. The board, being mindful of its
responsibility to preserve an appropriate balance of skills and
experience on the board, remains of the view that the retention
of certain board members beyond nine years is benecial in
certain circumstances to ensure this balance and that orderly
succession can take place. The independence of the non-
executive directors will continue to be assessed by the board on
an annual basis.
An independent board, chaired by the lead independent non-
executive director, has been appointed to consider the possible
shareholder transaction that was announced to the market
during the reporting period.
The group has a policy in place detailing the procedures for
appointments to the board of directors. The appointments
are formal and transparent and a matter for the board as a
whole, duly assisted by the nominations committee. The board
annually considers whether the size, composition and diversity
are appropriate to ensure its effectiveness.
Newly appointed directors are formally informed of their duciary
duties by the company secretary. Upon their appointment,
directors receive an induction pack and are trained on their
responsibilities and the obligations imposed upon them.
Engineering
manufacturing
Financial
acumen
Executive
business
leadership
Strategic
planning
Risk control
and
management
Human
capital
growth and
development
Governance
and legal
Sustainability.
environmental,
health and
safety
100
80
60
40
20
10
0
67%
100% 100% 100%
78%
56%
56%
44%
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Roles and responsibilities of chairman, lead independent
non-executive director and chief executive during the
reporting period
Chief executive: full time executive director
The role of the chief executive, as determined by the board, is to:
own the vision and build the culture of the group;
oversee and deliver the group’s performance;
lead the group and the management team;
be ultimately responsible for all day to day management
decisions and operations of the group in order to implement
the strategic goals set by the board through the GEC;
be the group’s principal spokesperson; and
act as direct liaison between the board and management
and communicate to the board on behalf of management.
Chairman: non-executive director
The role of the chairman is to:
provide leadership and rm guidance to the board, while
encouraging proper deliberation;
lead the board and not the company;
be the link between the board and management;
be the main link between the board and shareholders; and
provide skills and industry experience to the group.
Lead Independent non-executive director
The role of the lead independent non-executive director is to:
provide independence as the chairman is not an independent
non-executive director;
ensure adherence to good governance principles;
handle all conict of interest matters that may arise;
assume the responsibilities of the chairman when the latter is
unable to attend relevant board and committee meetings; and
assume the responsibilities of the chairman when the
chairman’s performance is being appraised or term of ofce
is being reviewed.
The roles of the non-executive chairman and the chief executive
are formalised, separate and clearly dened. As Gary Bell is
not an independent non-executive chairman, John Barton is
the appointed lead independent non-executive director and
he has been appointed to handle all matters where there
is a perceived conict of interest relating to the shareholder
transaction. Leon Goosen, the chief executive and other
executive directors are employed on service contracts. Karen
van Haght is a full time executive nance director and chief
nancial ofcer of the group. There is a formalised succession
plan in place for the GEC including the chief executive and
chief nancial ofcer. The chief executive does not currently
have any additional professional commitments.
The board recognises the benets of gender, race, skills,
experience, knowledge, age and culture diversity at board level.
In line with the approved diversity policy promoting gender,
race, skills, experience, knowledge, age and culture diversity,
the aspirational targets for achieving gender diversity on the Bell
board was to ensure that at least 25 percent of the board was
comprised of women by the end of 2018 and for achieving race
diversity on the board was 30 percent by end of 2018. Whilst
the board has gender and racially diverse representation, the
board continues its efforts to increase such representation and
the nominations committee will continue to focus on achieving
these voluntary targets in the nomination and appointment of
directors.
All non-executive directors have unrestricted access to
management at any time. When required, non-executive
directors are entitled to access the external auditors and, at Bell
Equipment’s expense, are able to seek independent professional
or expert advice on any matters pertaining to the group.
In accordance with Bell Equipment’s MOI, at least one-third of
the non-executive directors must retire by rotation each year
but may offer themselves for re-election. The non-executive
directors retiring by rotation and standing for re-election by the
shareholders are Rajendran Naidu, Mamokete Ramathe and
Ashley Bell. Their brief biographies can be found on pages 28
and 29.
Board charter
The board is responsible for approving the strategic direction of
the group and assisting management in achieving its strategic
goals. The strategic vision of the group is set out on page 18.
The scope of authority, responsibility, composition and
functioning of the board is contained in a formal charter.
The board charter and each of the committees’ charters are
reviewed annually. The board and committee charters are
available on request from the company secretary.
The directors retain overall responsibility and accountability for:
monitoring corporate governance, approval of the group’s
strategy, setting objectives, monitoring implementation of
board plans and strategies, effective leadership on an ethical
foundation;
approving the strategic direction of the group and the budget
necessary for the implementation of the strategy;
being the guardian of ethics and the values of the group;
exercising leadership, enterprise, integrity and judgement in
directing the group so as to achieve continuing prosperity for
the group, retaining full and effective control of the group;
appointing the chief executive and ensuring proper
succession planning for the group’s executive directors and
senior management;
assuming overall responsibility for risk management;
safeguarding the integrity of corporate governance
processes;
ensuring that technology and systems used in the group are
adequate to run the business properly and evaluating and
monitoring IT governance within the group;
implementing best practice disclosure and reporting practices
that facilitate transparent and open communication with key
stakeholders throughout the year;
ensuring that procedures and practices are in place, including
systems of internal control, that protect the group’s assets and
reputation; and
approving the annual nancial statements and the integrity of
the integrated annual report.
Committees’ mandate and charters
The board charter allows for the delegation of responsibilities to
committees formed by it to assist in the execution of its duties,
power and authority, taking into account the dictates of the
Companies Act and the JSE Listings Requirements. The board
applies responsible governance in ensuring the managing of
the business within the approved risk appetite through various
board committees and delegation to such committees is formal
and involves approved and documented charters for each
committee, which are reviewed annually and any changes are
Corporate governance report continued
43
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
approved by the board. The board annually reviews whether
each committee as a whole has the necessary knowledge,
skills, experience and capacity to execute its duties effectively.
In line with the Companies Act and King IV, the group has a
separate audit committee, a remuneration committee, a
social, ethics and transformation committee, a nominations
committee and a risk and sustainability committee. They play
an important role in enhancing good corporate governance
and improving internal controls, thus assisting in the sustainable
performance of the group. There are further management
committees including the Bell audit services committee, which
the audit committee chairman attends, the fraud working group
and the credit committee.
The board is satised that the committees are aligned with the
principles set out in King IV and are appropriately structured
and competent to deal with the company’s existing and
emerging issues and that they have effectively carried out
their responsibilities according to their charters and terms of
reference, and the annual work plans that are approved at the
commencement of the year.
Nominations committee
Composition
Chairperson:
John Barton – lead independent non-executive director.
Members:
Rajendran Naidu – independent non-executive director;
Hennie van der Merwe - independent non-executive director;
Gary Bell – non-executive chairman of the board .
Brief particulars of the committee members can be found on
pages 28 and 29.
Three meetings were held during the year.
Summary of roles and responsibilities
The roles and responsibilities of the nominations committee are:
to ensure appropriate board composition in order to achieve
the appropriate balance of skills, experience and diversity
required to lead, control and best represent the group;
to consider the performance of directors and oversee
the development and implementation of continuing
development programmes for directors;
to review the policy which details the procedures for
appointments to the board, and which ensures a balance of
power and authority at board of directors’ level so that no
one director has unfettered powers of decision making; and
to review succession planning arrangements for the board
and the executive management of the group.
Social, ethics and transformation committee
Composition
Chairperson:
Mamokete Ramathe - independent non-executive director .
Members:
Gary Bell – non-executive chairman of the board;
Ashley Bell – non-executive director;
Rajendran Naidu – independent non-executive director;
Karen van Haght – nance director.
Brief particulars of the committee members can be found on
pages 28 and 29.
Three meetings were held during the year.
Summary of roles and responsibilities
The responsibilities of the social, ethics and transformation
committee, which are aligned with the statutory functions as set
out in the Companies Act and the regulations to the Companies
Act, include:
monitoring group activities on social, transformation and
economic development, good corporate citizenship,
environment, environmental risks, health and safety,
consumer relationships, labour and employment;
compliance with the Employment Equity Act and BBBEE
legislation; and
educational development of its employees.
The full report by the chairman of the social, ethics and
transformation committee can be found on page 54 of the AGM
book of which the social, ethics and transformation committee
report forms part.
Audit committee
Composition
Chairperson:
Derek Lawrance - independent non-executive director.
Members:
John Barton – lead independent non-executive director;
Rajendran Naidu - independent non-executive director;
Mamokete Ramathe - independent non-executive director.
All the members were elected as members of the committee by
the shareholders at the AGM on 15 July 2020.
Five meetings were held during the year.
Summary of roles and responsibilities
The roles and responsibilities of the audit committee are aligned
with the statutory functions as set out in the Companies Act and
the regulations to the Companies Act and include:
oversight of the group’s nancial reporting;
ensuring continued independence of external auditors;
overseeing the external audit process;
overseeing the integrated reporting;
applying, as practical, the combined assurance model to
ensure a coordinated approach to all assurance activities;
reviewing the expertise, resources and experience of the
nance function;
considering the appropriateness of the expertise and
experience of the nance director; and
overseeing the internal audit function.
The full mandate of the audit committee can be found in the
detailed audit committee report included in the audited 2020
annual nancial statements on the group’s website.
The audit committee has ensured that the group has established
appropriate nancial reporting procedures and that those
procedures are operating. This included considering the
group structure to ensure that it has access to all the nancial
information to allow the group to effectively prepare the report
on the nancial position of the group. The audit committee has
also ensured that the appointment of the auditor is presented
and included as a resolution in the upcoming annual general
meeting.
44
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Risk and sustainability committee
Composition
Chairperson:
Hennie van der Merwe - independent non-executive director .
Members:
John Barton - lead independent non-executive director;
Ashley Bell – non-executive director;
Gary Bell – non-executive chairman of the board;
Derek Lawrance - independent non-executive director;
Karen van Haght – nance director;
Leon Goosen - chief executive.
Brief particulars of the committee members can be found on
pages 28 and 29.
Three meetings were held during the year.
Summary of roles and responsibilities
The risk and sustainability committee is responsible for:
the review and monitoring of the implementation of the
group’s risk management policy and plan;
the review of the Bell Equipment group risk appetite and
risk tolerances and the review of the risk appetite and risk
tolerance matrices, the Bell Equipment group strategic risk
register and the high-impact risks that are reported on at the
risk and sustainability committee meetings;
the review and assessment of the risk philosophy,
strategy and policies recommended by the GEC and the
consideration of the reports by the GEC on these issues;
reporting to the audit committee on its ndings in respect
of material legal and compliance risks and in respect of the
company’s policies on risk assessment and risk management
which may have an impact on the group’s nancial
statements;
reviewing the adequacy of insurance coverage;
focusing on the development, progressive implementation
and monitoring of the policies and plans to deal with the
sustainability issues which relate to the long-term sustainability
of the group;
reviewing the integrated annual report to shareholders with
regard to the relevant sustainability considerations as set out
in the stakeholder relations report; and
considering whether and to what extent external assurance
is required on integrated reporting to shareholders with
regard to the relevant sustainability considerations.
Remuneration committee
Composition
Chairperson:
Derek Lawrance - independent non-executive director.
Members:
John Barton – lead independent non- executive director;
Gary Bell – non-executive chairman of the board.
The chief executive attends all remuneration committee
meetings by invitation.
Three meetings were held during the year
Summary of roles and responsibilities
The roles and responsibilities of the remuneration committee are
to:
oversee the establishment of and regularly review the group
remuneration policy;
ensure that the remuneration policy and the implementation
report are both put to non-binding advisory votes at the
AGM of shareholders and that the process of engagement
with shareholders in the event of a 25% or more vote against
such reports is followed;
oversee the preparation of the remuneration committee
report for inclusion in the integrated annual report;
advise on non-executive directors’ remuneration;
advise and monitor executive remuneration and ensure
that the group’s executive directors and management
are rewarded fairly in accordance with their individual
contribution to the group’s overall performance objectives;
approve and review incentive bonus or share schemes; and
evaluate the chief executive’s performance.
The detailed responsibilities of the remuneration committee can
be found under the remuneration committee report on page 39
of the AGM book of which the remuneration committee report
forms part.
Group company secretary
The company secretary continues to ensure that board
procedures, regulations and governance codes are observed,
and also provides guidance to the directors on governance,
compliance and their duciary responsibilities. Directors have
unrestricted access to the advice and services of the company
secretary.
The company secretary provides advice and updates to the
board at all meetings by reporting on new and amended
legislation and regulations relevant to the group’s business. She
coordinates the induction programme for newly appointed
directors, as well as the board and committee evaluation
process.
In terms of the JSE Listings Requirements the board is required to
consider and satisfy itself on an annual basis on the competence,
qualications and experience of the company secretary.
Following the formal assessment conducted by the board of the
company secretary in December 2019, an informal assessment
was undertaken in 2020 to assess her competence. A further
formal assessment will be undertaken during 2021.
The board remains satised that the company secretary has
the requisite competence, qualications and experience to
carry out the required responsibilities and continues to be
independent of the board. The company secretary is not a
director of the company.
The board is satised that the company secretary is the
gatekeeper of good governance, and that in the absence of
any existing relationships, she is able to interact with the board
and its individual directors at arms length, and that the directors
are able to look to the company secretary for guidance on their
responsibilities and duties.
Board and committee evaluations
Following a formal and comprehensive questionnaire based self
evaluation assessment undertaken by the directors in respect of
the board, the committees, the chairman and the company
secretary at the end of 2019, the action items owing from such
evaluation report were considered by the board and separately
by each of the committees. A further formal self evaluation
assessment will be undertaken at the end of 2021.
Corporate governance report continued
45
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Attendance at board and committee meetings
The board meets at least once every quarter. Additional
meetings are convened to consider specic business issues that
may arise between scheduled meetings. During the year under
review, an additional ve board meetings were convened to
consider specic business.
Attendance register: 1 January 2020 to 31 December 2020
Board
Audit
Risk & Sustainability
Nominations
Remuneration
Social, ethics &
transformation
committee
Number of meetings held
9 5 3 3 3 3
John Barton
8 5 3 3 3 n/a
Gary Bell
9 n/a 3 3 3 3
Karen van Haght
9 5* 3 n/a n/a 3
Leon Goosen
9 5* 3 2* 3* 3*
Ashley Bell
9 n/a 3 n/a n/a 3
Hennie van der Merwe
9 n/a 3 3 n/a n/a
Derek Lawrance
9 5 3 n/a 3 n/a
Mamokete Ramathe
9 5 n/a n/a n/a 3
Rajendran Naidu
9 5 n/a 3 n/a 3
* Leon Goosen and Karen van Haght attend the committee
meetings as invitees.
Compliance governance
The board is responsible for the governance of compliance with
applicable laws and with adopted non binding rules, codes and
standards. The company secretary is responsible for providing
advice to the operational business units, creating awareness
and developing an understanding of the relevant existing, new
and amended legislation and regulations. An analysis of the
current and pending legislation and regulations relevant to the
group is presented to the board and to the relevant committees
during the year. Board members are committed to complying
with the disclosure, transparency and listing rules of the JSE and
King IV.
Key areas that received focus in the past nancial year included
the amendments to the JSE Listings Requirements, including the
required attestation by the group chief executive ofcer and
chief nancial ofcer in terms of paragraph 3.84 (k) of the JSE
Listing Requirements, the Protection of Personal Information Act,
the effect of COVID-19 on the business and the supply chain
including force majeure events, the Companies and Intellectual
Property Commission’s companies’ compliance disclosure
requirements, King IV and other material legislation affecting
the group.
Conicts of interest and share dealings
The board recognises the importance of acting in the best
interest of the group and protecting the legitimate interests
and expectations of its stakeholders. The board consistently
applies the provisions of the Companies Act on disclosing or
avoiding conicts of interest. Directors are required to declare
their personal nancial interests, in contracts or other matters
in which Bell Equipment has a material interest or which are to
be considered at a board meeting, in general annually and
specically at the commencement of each meeting of the
board and each committee meeting, in accordance with the
requirements of the Companies Act.
Where a potential conict of interest exists, directors are
expected to recuse themselves from relevant discussions and
decisions. During the reporting period, the conicts of interest
in respect of the shareholder transaction in terms of which I A
Bell & Company (Pty) Ltd, a 38,7% shareholder in the company
entered into a formal binding agreement to acquire John
Deere’s 31,3% shareholding in the company, subject to certain
conditions precedent, have been managed through the
ongoing disclosure of interests by directors at each meeting
and the recusal of such interested directors. The appointment
of an independent board was also undertaken and the formal
appointment of the lead independent non-executive director
as the chairman of the independent board, following the
notication to the board of the non binding expression of interest
in respect of a possible transaction to acquire the entire issued
ordinary share capital of Bell Equipment not already held by or
to be acquired by I A Bell & Company (Pty) Ltd.
All directors are required to comply with the group code of
ethics, the provisions of the Financial Markets Act, 2012 and the
JSE Listings Requirements regarding inside information, price
sensitive information, dealings in securities and the disclosure
of such dealings which have also been covered previously in
various Bell codes, policies and procedures, including the group
code of business conduct and the group corporate information
policy.
As required by the JSE Listings Requirements, a closed period is
implemented at both half year and at year end until the release
of the interim and year end results respectively. During closed
periods, directors and designated senior executives may not
deal in the shares or in any other instrument linked to the shares
of the group. Directors and senior designated employees are
required to instruct their portfolio or investment managers not to
trade in Bell Equipment securities without their written consent.
Details of all dealings by directors during the reporting period
are contained in the directors’ report in the audited annual
nancial statements on the website.
External audit
The external auditors are responsible for reporting on whether
the nancial statements are fairly presented and whether they
are prepared in all material respects in compliance with IFRS.
Their audit also includes an assessment of selected internal
controls. The preparation of the annual nancial statements
and the adequacy of the systems of internal control remain the
responsibility of the directors. Further information on the external
auditors can be found in the audit committee report in the
46
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
annual nancial statements.
Internal control systems
The group has developed an effective group controls framework
to provide reasonable assurance to management with respect
to nancial statement preparation, asset safeguarding, IT
general controls, inventory, payroll, treasury and company
secretariat functions.
The minimum controls required in each group operation for
each business cycle, with clear accountability by name for
each control, is in place and such framework is key to driving
an improvement in controls throughout the group. A control
self assessment tool to assist managers in managing the internal
controls within their areas of accountability is being successfully
utilised by the group.
The effectiveness of internal control systems can change with
circumstances and, for this reason, these are reviewed and
updated regularly. The systems presently in place are suitably
aligned with the monitoring requirements and nothing has
come to the attention of the directors, or internal auditors, to
indicate that any material breakdown in the functioning of Bell
Equipment’s key internal controls and systems occurred during
2020, except for the deciency described under the heading
nancial statements and external review on page 39 of this
report.
Internal audit
Ernst & Young Advisory Services continues to provide the group
with internal audit services on an outsourced basis. The group’s
internal audit function use a risk based methodology. The annual
internal audit plan is developed giving due consideration to the
risks identied as well as business requirements and is approved
by the audit committee. The GEC and the Bell audit services
committee are kept fully up to date with the internal audit
function’s activities through comprehensive reports that include
the internal audit ndings and recommendations, management
comments and regular status updates. During the year in review,
the Bell Equipment group internal audit function fullled its duties
with the support and cooperation of the board of directors,
management and staff.
IT governance and compliance
IT is an integral part of Bell’s business operations, and acts as an
enabler to the group’s strategic and operational goals. There
is an appointed chief information ofcer and an IT steering
committee that continue to manage IT governance across
the group. This committee meets on a quarterly basis and
reviews adherence to the IT controls framework. The IT controls
framework is aligned to COBIT and includes controls that ensure
strategic alignment, deliver value and manage performance,
provide information security, manage IT risk and compliance,
and ensure business continuity management. The committee
ensures that matters such as ever increasing regulatory
and governance compliance, cybersecurity and digital
transformation are adequately addressed, whilst continuously
focusing on innovative and business centric solutions.
During the reporting period the IT strategy was revised to ensure
alignment with business strategic goals, incorporate the impact
of technology drivers and trends and appropriately mitigate IT
risks. SAP production and warehouse management functionality
was implemented to support the expansion of the Eisenach-
Kindel fabrication and warehousing facilities. Investment in
Microsoft’s productivity suite has been made thereby enabling
collaboration, integration, data governance, and user
empowerment through incorporated business intelligence tools.
Bell Equipment’s online parts footprint has been expanded to
include European dealers thereby driving increased aftermarket
revenue streams and improved customer interaction.
The risk of cyberattacks and legislative requirements around
data protection have continued to be a focus. Security incident
monitoring and response capability has been expanded and
security awareness training is ongoing. ISO 27001 has been
adopted by the group as the information security standard.
Deloitte & Touche continue to conduct a general computer
controls review to evaluate the IT general control environment.
Risk Management
The board is responsible for the governance of risk
management within the Bell Equipment group and has
approved a policy and framework to identify, analyse,
report and mitigate risks, and thereby govern the group risk
management process. Oversight is delegated to the risk and
sustainability committee, which is a committee of the board.
The board sets the Bell Equipment group risk appetite and
risk tolerances annually on the recommendation from the risk
and sustainability committee. Risk registers are presented to
the committee, which identify the most signicant risks based
on likelihood and impact of occurrence, with mitigating
controls documented per risk. This is achieved by requiring
that subsidiaries report their key risks and responses to the risk
and sustainability committee at each committee meeting. The
chairperson of the risk and sustainability committee reports the
most signicant risks derived from the above process to the
board.
The risk appetite and risk tolerance matrices, the group strategic
risk register and the high impact risks are reported on at the risk
and sustainability committee meetings. The unprecedented
nature of the COVID-19 pandemic has been taken very seriously
by the group and the group continues to work to minimise the
ongoing risks it poses to the long-term business sustainability.
Greater detail on this and other material risks facing the group
can be found on pages 20 to 25.
Management assesses risk in accordance with international
best practice based on probability, impact and quality of the
existing control environment. These measures produce residual
risk scores that indicate the signicance of the risk and allow for
prioritisation of risk mitigation measures.
The Bell Equipment risk management framework model
classies the risks into types of risk with a potentially positive
or negative effect on the ability of the business to meet its
strategy and protect or create value. It then goes on to
formulate the approach to be followed in managing risk,
reviewing controls in place, implementing additional controls
required and identifying who is responsible in managing the risk.
Combined assurance is based on identied risks and how
assurance is achieved and reported to the board through the
audit committee.
Corporate governance report continued
47
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Tip off reporting line
Bell Equipment is committed to conducting healthy business
practices with honesty and integrity. For this reason, Bell
Equipment subscribes to an anonymous tip off reporting line
service that enables all stakeholders to report anonymously
on suspected dishonest behaviour. This service is administered
independently by a professional services rm, and enables
all stakeholders to anonymously report environmental, safety,
ethics, accounting, auditing and control issues or other
concerns. Awareness is created by advertising on staff notice
forums and subsidiary company websites. The follow up on all
reported matters is coordinated by the fraud working group
and reported to the audit and risk and sustainability committee.
Engagement with stakeholders
The board acknowledges that it is ultimately responsible for
the management of relationships with the group’s major
stakeholders. A strong emphasis is placed on its customers,
alliance partners, suppliers, employees and shareholders.
During the reporting period the group received focus by the
media following its annual general meeting in July 2020 and
the notication to the market of the possible transaction taking
place between its two major shareholders and the notication
of a non-binding expression of interest by IA Bell & Company
in respect of a possible transaction to acquire the entire issued
share capital not already held by or to be aquired by IA Bell &
Company by way of a scheme of arrangement subject to the
fullment of certain conditions precedent. The board continues
to comply with the Companies Act and the JSE Listings
Requirements and timeously noties its stakeholders through the
correct channels as these transactions progress.
The board through the social, ethics and transformation
committee receives formal feedback from management on a
quarterly basis as to the nature of the interaction that has taken
place with the relevant stakeholders. A report on how the group
has engaged with its stakeholders during the reporting period is
available on pages 48 to 65.
Access to information
Bell Equipment continues to comply with the requirements of the
Promotion of Access to Information Act of 2000, as amended
(PAIA). The corporate manual is available on the website at
www.bellir.co.za. During the reporting period and to the date
of this report the group received four PAIA applications from
two shareholders, which applications were considered by the
board and with the assistance of external legal counsel, were
appropriately and timeously responded to.
Sponsor
Investec Bank Limited remains Bell Equipment’s corporate
sponsor in compliance with the JSE Listings Requirements, and
among other functions, advises the board on compliance with
the JSE Listings Requirements.
Conclusion
The board believes, in respect of the business specically
reserved for its decision, it has satisfactorily discharged its
duties and responsibilities during the year under review. The
governance processes continue to be regularly reviewed to
align with legislative and regulatory changes, and to reect
changes in the business to ensure processes remain relevant.
Fourth line of defence
(highest level of independence)
Independent assurance - external audit
Third line of defence
Internal audit
Board and GEC
reporting
Second line of defence
Management of risk and compliance
First line of defence
Management oversight
Top down approach
Integrated assurance
through reporting on
results
Combined assurance
through process and
teams
Risk
Bottom up approach
48
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Bell Equipment’s key stakeholder base includes employees, customers, government departments,
shareholders and nanciers, communities, suppliers and alliance partners. These individuals, groups and
organisations affect and are affected by Bell Equipment’s activities, products or services and associated
performance. Engaging with and building relationships with these stakeholders is key to sustaining the
group’s business.
Bell Equipment strives to create mutual value by cultivating
enduring and sustainable partnerships with its stakeholders.
The board retains oversight of stakeholder management, while
implementation and monitoring of stakeholder engagement is
devolved to the various management teams within the group.
Each of the group’s operations engage with their diverse range
of stakeholders based on the group’s core values of respect,
honesty and integrity.
The Bell Equipment brand is the essence of who it is in the
marketplace. The organisation uses its brand to differentiate
itself through its people centric approach to business and by
promoting the 1-BELL philosophy internally and nurturing it
externally, thereby adding value to all stakeholders.
The group’s stakeholder engagement strategies, systems and
processes continue to be enhanced to better understand
and respond to its stakeholders’ legitimate concerns and to
form collaborative partnerships to nd solutions to collective
challenges.
Bell Equipment’s approach to corporate sustainability is
enhanced by focusing on the six capitals and understanding
the value created by the group using these six capitals. Through
carefully identifying the interests and expectations of each key
stakeholder group Bell creates value using the relevant capital/s,
thereby striving to ensure sustainability of its business.
1. Human capital:
determines the capacity of an organisation to accomplish
its goals. Bell employees represent a rich and diverse
human capital base that provides the skills, competencies,
capabilities and experience that ensure the growth and
sustainability of its business to deliver innovative products and
services that are world class. Bell manages its human capital
to ensure people’s health and safety and invests in their
professional and personal growth.
2. Manufactured capital:
is the investment in people, property, infrastructure, buildings,
plant, production oriented equipment, machines and tools
that Bell relies on to efciently enable the group to be exible
and responsive to customer demand in getting Bell products
to market, while utilising production processes that adhere to
environmental regulatory requirements.
3. Intellectual capital:
consists of the Bell brand, know how and the technical
acumen of its research and development staff, the company
culture and its world class systems and processes. The success
Bell achieves in developing, managing and expanding its
products and services is the result of the knowledge and
experience of people who expertly manage the diverse
interests that collectively provide innovative products and
service solutions.
4. Financial capital:
is the pool of funds, obtained through nancing and
generated through its operations that are available to Bell
for use in the production of its products and the provision of
services. This capital reects how successful Bell has been at
achieving the sustainable development of its environmental,
human, social and manufactured capital. Bell continues to
enhance its nancial capital by:
effective management of risk;
corporate governance structures;
ensuring equitable use of wealth created; and
assessing the wider economic impact of its activities
on society.
5. Social and relationship capital:
encompasses interactions with its stakeholders, including its
customers, employees, alliance partners, nanciers, investors,
communities, suppliers, and governments. Bell prides itself on
conducting business by taking into account its legal, ethical
and economic responsibilities.
6. Environmental capital:
is an input to the production of an organisation’s products
and the provision of services. An organisation’s activities also
impact, positively or negatively, on environmental capital.
Bell is committed to the responsible use and protection of the
natural environment through sustainable practices.
Engagement is an integral part of developing an understanding
of Bell Equipment’s stakeholder needs, interest and expectations.
Set out below are the key stakeholders with whom the group
engages on a regular basis and the means of engagement. The
use of six capitals in respect of stakeholder engagement is further
illustrated in the following tables and information thereunder.
The six capitals
HUMAN
INTELLECTUAL
SOCIAL AND
RELATIONSHIP
MANUFACTURED
ENVIRONMENTAL
FINANCIAL
Stakeholder relations report
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49
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
The COVID-19 pandemic had a massive impact on our employees during
2020 as the world struggled to come to terms with how the virus changed
life as we know it, from both a business and individual perspective.
In response to market conditions, the group took steps to reduce costs
during the months of May, June and July by implementing 20% short time
across the global operations. During the same period, GEC members took
a 25% salary reduction and the board of directors sacriced 30% of their
director’s meeting fees for a six month period.
Our employees showed great understanding, loyalty and cooperation
when faced with this necessary short time, and having to adhere to
COVID-19 protocols, amongst other challenges. Importantly, they made
sure our customers continued to receive quality service, all of which
underpins why our employees are the group’s greatest asset.
During this time Bell has prioritised the protection of jobs and easing the
nancial pressure on employees caused by the global lockdowns. Where
available, the group applied for relief measures in the countries in which
we operate to try and cushion our employees globally. In South Africa we
applied for the Temporary Employer/Employee Relief Scheme (TERS) for
those months when the group embarked on short time.
Notably, Bell Zimbabwe continued to provide nancial assistance to
employees to mitigate against the economic pressures in the country.
Our employee relations environment remains very stable and the group is
grateful for the support shown by the South African labour unions, which
have committed to lobbying government to work towards improving the
sustainability of the group for all stakeholders.
Of the new employments, 12 were appointments that improved the group’s
transformation requirements.
EMPLOYEES
Reason for
engagement
Stakeholder interests and
expectations
Methods of engagement and value creation
Bell Equipment’s
people are the
heart and soul of its
business. Their skills
and commitment
determine the
group’s ability to
realise its strategy.
Healthy working conditions.
Fairly remunerated for their
service.
Recognition.
Health and safety.
Career advancement.
Employment equity.
Employee forums
(e.g. health and safety, employment equity committees).
Training and skills development.
Learning programmes for disabled black employees.
Information road shows about employee benets
(e.g. medical aid and pension funds).
Fraud awareness road shows.
Fraud management briefs.
Induction programmes.
Quarterly GEC feedback sessions.
Internal newsletter and intranet.
Health and safety ‘toolbox talks’.
Employee wellness days.
Long service awards.
Anonymous tip off reporting line.
Regular engagement with trade union representatives on
key issues.
Average number of employees who
benetted from TERS per month
1977
Total TERS funding received
R40,5 million
Total workforce
2969
New permanent employees in 2020
18
Promoted employees in 2020
44
HUMAN
SOCIAL AND
RELATIONSHIP
50
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Total Global Workforce
3500
3000
2500
2000
1500
1000
500
0
122
Africa
3
Australasia Europe
307
SA
2521
USA
16
Grand
Total
2969
The annual long service awards ceremony was deferred in
2020 due to COVID-19 restrictions on the number of people
allowed at a function. The group will celebrate these
achievements together with those employees who reach
long service milestones in 2021, if possible. The number of
employees who qualied for long service awards in 2020 is
as follows:
10 years
20 years
30 years
40 years
Long Service Awards 2020
Africa
Bell Equipment total workforce
Male Female
81,15%
18,85%
Australasia
100%
Europe
17,26%
82,74%
South Africa
19,67%
80,33%
USA
25%
75%
Employment equity summary: Actual December 2020
Male Female
Occupational levels
African
Coloured
Indian
White
African
Coloured
Indian
White
Grand
Total
BECSA
Top management 0 0 0 0 0 0 0 0 0
Senior management 0 0 0 1 0 0 0 0 1
Professionally qualied and experienced specialists and
mid-management
7 0 17 16 7 0 1 3 51
Skilled technical and academically qualied workers,
junior management, supervisors, foreman and
superintendents
56 9 90 47 11 1 6 9 229
Semi-skilled and discretionary decision making 498 17 122 37 108 9 25 7 823
Unskilled and dened decision making 6 0 0 0 2 1 2 1 12
Grand Total 567 26 229 101 128 11 34 20 1116
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51
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Occupational levels BECSA BEGS BESSA
Grand
Total
Top management 0
Senior management 0
Professionally qualied and experienced specialists and
mid-management
2
Skilled technical and academically qualied workers, junior
management, supervisors, foreman and superintendents
3
Semi-skilled and discretionary decision making 5
Unskilled and dened decision making 0
Grand Total 6 2 2 10
African Indian WhiteColoured
Male Female
Occupational levels
African
Coloured
Indian
White
African
Coloured
Indian
White
Grand
Total
BEGS
Top management (CEO) 0 0 0 1 0 0 0 0 1
Senior management 0 0 2 4 0 0 0 2 8
Professionally qualied and experienced specialists and
mid-management
20 2 11 79 1 0 3 14 130
Skilled technical and academically qualied workers,
junior management, supervisors, foremen and
superintendents
29 3 22 29 8 3 9 19 122
Semi-skilled and discretionary decision making 53 3 5 1 20 1 9 17 109
Unskilled and dened decision making 1 0 0 1 1 0 0 0 3
Grand Total 103 8 40 115 30 4 21 52 373
BESSA
Top management 0 0 0 0 0 0 0 0 0
Senior management 2 0 0 0 0 0 1 0 3
Professionally qualied and experienced specialists and
mid-management
2 1 2 14 1 2 1 2 25
Skilled technical and academically qualied workers,
junior management, supervisors, foremen and
superintendents
80 10 12 106 3 3 2 7 223
Semi-skilled and discretionary decision making 69 12 18 8 33 10 6 29 185
Unskilled and dened decision making 7 0 1 0 5 1 0 0 14
Grand Total 160 23 33 128 42 16 10 38 450
Employees with disabilities – BECSA, BESSA and BEGS combined
52
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
BECSA
BEGS
BESSA
Combined BECSA, BEGS and BESSA male workforce age analysis
600
500
400
300
200
100
0
18 - 20
4 0 0
over 65
0 0 0
21 - 30
365
32
37
31 - 40
521
75
132
41 - 50
325
73
106
51 - 60
158
39
56
61 - 65
30
4
13
Training
Bell Equipment has had a dedicated focus on training for almost 30 years and is a fully accredited training provider with well
equipped training facilities in South Africa located in Richards Bay and Johannesburg. Training is focussed on ‘growing our own
timber’ through the group’s MERSETA registered
apprenticeship programme as well as providing
operator and technical training for Bell employees
and its customers.
The outbreak of COVID-19, the hard lockdown and
the further working from home arrangements of the
non scheduled employees has required much of the
training opportunities to take place online.
In 2020 training across the group was wide ranging
and included technical, apprenticeship, soft skills and
legislative training as well as education assistance.
Attendance was as follows:
140
120
100
80
60
40
20
0
18 - 20
0 0 0
over 65
1 0 0
21 - 30
69
10
10
31 - 40
123
39
35
41 - 50
67
32
29
51 - 60
13
22
12
61 - 65
1
3
4
Combined BECSA, BEGS and BESSA female workforce age analysis
BECSA
BEGS
BESSA
Group training gures
180
54
141
3
BECSA
BESSA
BEGS
BENA
EMEA
External
customers
268
2 483
Stakeholder relations report continued
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53
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
BECSA appointed Motto Human Research to administer a condential and anonymous culture, climate and engagement survey
among employees and facilitate focus group discussions and training to address the results of the survey.
This provided an opportunity to identify strengths, opportunities and areas for development to improve the business and ensure a
continued focus on employees and their success.
Survey results indicated Bell employees are committed, loyal and care about the group. The survey further indicated Bell employees
are customer orientated, innovative and want to be involved in decision making. The survey highlighted several development areas
that would improve the overall ethos of Bell. These areas formed the basis of an organisational development plan that was driven
through group and individual coaching, workshops and leadership training during the year. 2021 will be used to build on these
interventions and to continue with leadership and diversity training.
Company
Technical
Training
Soft Skills
Legislative
training
Appren-
ticeship
training
Artisan
recognition
of
prior learning
Education
Assistance
Graduates
/ Interns /
In-Service
Bursaries
BECSA 25 1611 605 209 4 5 20 4
BESSA 111 7 135 0 1 14 0 0
BEGS 15 119 30 0 0 15 1 0
BENA 0 3 0 0 0 0 0 0
EMEA 1 24 25 2 0 2 0 0
External Customers 107 1 3 30 0 0 0 0
111
BECSA, BESSA and BEGS training by type
1800
1600
1400
1200
1000
800
600
400
200
0
BECSA
BEGS
BESSA
25
15
Technical
training
Soft skills
training
Education
assistance
Graduates /
Interns /
In-Service
Legislative
training
Apprenticeship
training
ARPL
119
1611
7
605
30
135
209
0 0
4 1 0
15 15 14 20 1 0
Bursaries
4 0 1
54
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
Employee wellness
The BECSA Wellness Week was delayed
until December 2020 due to COVID-19
and fewer employees were able to
participate due to social distancing
and other COVID protocols.
External service providers that
took part included: Old Mutual,
SANCA Zululand, SOS Optometrists,
Momentum Health and their rewards
partner, Multiply, and Care Works.
Activities comprised: personal nancial
wellness planning, retirement planning,
medical aid and gap cover presentations and advisory services,
eye testing, BMI (Body Mass Index) testing, HIV testing, glucose,
blood pressure and cholesterol testing, male cancer testing (124
employees tested), pap smears (40 tests done), psychological
services as well as alcohol and drug related counselling services. A
total of 559 employees were tested for HIV and TB.
THE BELL WAY
Safety & health principles
BEHAVIOUR
All harmful practices and unsafe acts
will be investigated to determine
what happened and why.
Necessary steps will be implemented
to prevent any recurrences.
CULTURE
We believe we can proactively
prevent harmful exposures and
occupational risk.
We are all responsible for correcting
unsafe practises and behaviours.
SYSTEMS
We will adopt a common, simple
set of non negotiable standards
and rules throughout the group
that will be implemented and
maintained by line management.
(58,64%)
Richards Bay
factory employees
who participated in
Wellness Week
1 502
Health and Safety
The safety and wellbeing of all
our employees, contractors,
suppliers and customers is
of paramount importance
to Bell Equipment and
fundamental to the
sustainability and growth
of our operations. Our
aspiration is to operate
sustainably, without harm to
people, the environment and
the communities in which we
operate. Written rules, standards and
procedures are important and necessary, but they are
not enough. Bell Equipment has therefore developed a
culture in which the value of safety is embedded in every
level of the workforce.
Reduction in
total group injuries
12-month average TIFR
reduced from
2,77 to 2,42
in 2020
13%
Our safety performance is measured using a range of leading and lagging indicators, including Total Injury Frequency Rate (TIFR) and
Lost Time Injury Frequency Rate (LTIFR). Both these frequency rates are calculated on total man hours worked.
There were no ndings of non compliance, nor were any nes or penalties incurred.
Group total accidents
2016 2017 2018 20192015
160
140
120
100
80
60
40
20
0
2020
Stakeholder relations report continued
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55
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Our 1-BELL integrated approach to the management of
occupational safety, process safety, occupational health
and quality is based on the fundamentals of leadership,
teamwork, effective communication, accountable behaviour
and continuous improvement. The approach is detailed in the
group safety management system which is implemented and
embedded by the management of every group company to
enable the journey towards zero harm.
The safety, health and environment committees at both the
factories and operating subsidiary levels are responsible for
overseeing compliance with health and safety legislation and
policies. All employees, including contractors, receive safety
training.
The group employs a safety management system based on
behaviour based safety. The system requires a baseline risk
assessment to identify the major risks at the individual operations.
These risks are then examined further by conducting issue based
risk assessments and identifying appropriate control measures to
mitigate the risks. Further mitigation measures include visible felt
leadership and ongoing training.
As required by South African regulations, Bell Equipment has
established safety and health committees at all the relevant
divisions to approve and implement all mandatory safety training
and operating procedures. Safety staff oversee compliance
audits, site conditions and identify and allocate any necessary
corrective actions.
COVID-19
The pandemic is identied as an
inherent risk in our strategic overview
and risk management report
on page 25 due to the risk it
poses to Bell globally. However,
it bears noting that measures
implemented by the group, and
the adherence thereto by our
employees and customers, have
helped to minimise the risk it poses
to the health and safety of these
important stakeholder groups.
Measures are followed as far as reasonably practicable and
include:
Following health advice and information
Advice is followed from the World Health Organisation, as
an international source, and the Department of Health and
the National Institute of Communicable Diseases, as local
sources.
Implementing administrative measures
Risk assessments in respect of COVID-19 are conducted
and updated. Required measures are adapted in terms of
regulations specic to the working environment.
Communicating with employees
Updates are consistently provided on COVID-19 including
the approach in the workplace regarding attendance and
preventing the spread of infection.
Email, SMS and WhatsApp is used for ongoing communication
with all employees. Safety notice boards are found on the
factory oor and ofces and are updated daily with the
notices sent via electronic channels.
Sanitising and disinfecting
Adequate facilities are provided for employees to wash and/
or sanitise their hands regularly within the workplace. Stringent
disinfection measures have been adopted for high risk work
areas and places.
Identifying vulnerable workers
Employees with weakened immune systems and long term
health conditions have been identied and mitigating actions
implemented to protect their health.
Enforcing social distancing
Social distancing protocols and best practices have been
implemented along with work from home strategies where
possible.
Screening employees and visitors
Employees and visitors are screened for any of the commonly
reported symptoms associated with COVID-19 before
entering the workplace.
Providing face masks and personal protective equipment
Employees are supplied face masks and other personal
protective equipment as prescribed, depending on their
occupation, free of charge.
Ongoing training and awareness
Induction programmes ensure employees are aware of
COVID-19 symptoms, how infection is spread and preventative
action. Self assessment declarations are conducted to
disclose possible symptoms.
Number of employees
who tested positive
during 2020
63 had recovered as at
end of December 2020
Sadly, one employee
passed away on
1 January 2021.
73
Group COVID-19 cases per country
South Africa
North America
Germany
United Kingdom
66
2
2
3
56
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
The extraordinary circumstances surrounding the COVID-19
pandemic during 2020 dealt a severe blow to our traditional
face to face interactions. This forced the group to reassess its
communications strategy and methods to sustain and build on
our relationships with customers.
CONEXPO-CON/AGG in Las Vegas, United States in March 2020
provided the only opportunity to meet customers on a large
scale before the worldwide lockdowns. Although the show
closed a day earlier than planned, the event was a success
for Bell Equipment. This was largely due to the premium spot
Bell secured in the North Hall, where all the major equipment
manufacturers are housed, as well as the considerable interest
generated by the launch of the group’s Tracked Carrier.
The Bell stand was hosted by senior, technical and product
managers from Bell Trucks America, Bell Equipment in South
Africa, and Bell Equipment North America. We had many
compliments on the friendly, approachable attitude of the Bell
team as well as the open stand layout that made visitors feel
welcome.
While a limited number of factory tours were conducted later
in the year under strict COVID-19 protocols, due to social
distancing regulations, the group chose to engage with
customers mainly on social media. Two distinct channels,
namely Bell Equipment Global ADT and Bell Equipment South
Africa, were created on LinkedIn, Facebook, Instagram, and
YouTube to effectively channel content to our global customer
base. The aim is to launch a third channel, Bell Equipment Sugar
and Forestry, in 2021. The group appreciates the inuence of this
form of communication and will be endeavouring to constantly
improve its reach.
In keeping with the growing trend towards online communication,
and to conserve cashow, the group reduced its print media
advertising. Instead, in addition to the group’s own Bulletin
magazines, different direct marketing methods like email e-cards
and customer surveys were employed, the results of which are
easier to quantify.
Bell Equipment continues to gain benet from the external
monitoring service, “EYE” customer service. Calls are made on a
regular basis by an external consultant, on behalf of the group,
who contacts customers randomly from a list of recent parts
transactions. Customers are asked to rate their perception of Bell
Equipment’s service. The group’s service rating remains rmly in
the world class range.
Although the annual technical services seminar was not held
due to the pandemic, the technical services team was able
to maintain its role as an important face and aspect of the
customer relationship as an essential service and made sure
customers around the world were able to continue with their
operations.
The work from home strategies brought on by regional lockdowns
allowed the team to focus on generating and delivering more
online courses and these were met positively by those who were
engaged by this medium.
An increased acceptance amongst all players in the industry
to online and virtual meetings is seen as a positive move during
the year. While direct face to face communication will never be
totally replaced, the group will focus on rolling out more virtual
communication and training platforms going forward.
The rollout of the Aspire dealer relationship programme slowed in
the early part of the year and could only be reinitiated through
virtual platforms during the second half of 2020. A number of
dealers are now active in the programme and incorporating
more dealers will be a key action for 2021. The programme
uses various specic metrics aligned to rewards that will drive
improvement in both the dealer and Bell.
CUSTOMERS
Reason for
engagement
Stakeholder interests and
expectations
Methods of engagement and value creation
To meet the group’s
customers’
needs and build long
term loyalty.
To enhance Bell
Equipment’s
brand and grow
market share.
Innovative products that meet
operational needs.
World class after sales support.
Overall value proposition.
Personally committed and trusted
advisor.
‘EYE’ external customer service monitoring service.
Face-to-face engagement with sales and customer service
teams.
Trade exhibitions.
Product launches and demonstrations.
Ongoing research and development.
Factory tours.
Advertising.
Traditional and social media including Bell Bulletin magazine
and Facebook.
Website.
Ongoing product testing.
INTELLECTUAL
SOCIAL AND
RELATIONSHIP
MANUFACTURED
INTELLECTUAL
SOCIAL AND
RELATIONSHIP
Stakeholder relations report continued
incorporating sustainability elements
57
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
The group’s manufacturing operations form part of a complex
international supply chain. We strive to continuously improve
our efciencies and quality standards while working closely with
our supply partners to ensure rapid response to our evolving
customer needs.
In South Africa we remain reliant on infrastructure stability in so
far as power, water, port facilities and roads are concerned.
Infrastructure reliability in the country remains a concern and
the group continues to monitor this to mitigate risks that could
develop.
The extension of the group’s Eisenach-Kindel facility in Germany
has created further manufacturing efciencies for both
our German and South African operations. The investment
demonstrates the group’s commitment to being a global
manufacturer as it continues to enhance its exibility to respond
more efciently to customer requirements in our northern
hemisphere markets.
Product costs and manufacturing reliability are continually
benchmarked to world class standards and guide our
manufacturing strategy.
Appreciating the importance of continuous improvement
throughout the business, Bell continues to invest in and grow its
people and assets, improving skills, knowledge and know how to
remain lean and cost competitive.
Understanding that delivering on customer expectations is
essential to how products are accepted in the market, the
group is likewise continually focused on strengthening its quality
management systems and compliance with international
regulatory requirements. Adequate investment has been
allocated to manufacturing capacity and technology to ensure
that our global manufacturing operations continue to operate
sustainably amongst the best in the world.
The continued gathering of momentum for autonomous
developments and projects in 2020 have shown us how close
to market we are in this regard. Though still in the early adopter
and commercial investigation stage there has been increased
requests for information on what is possible and discussions on
potential real world commercial opportunities.
The Bell ADT Mark 3 upgrade at the end of 2019 made all Bell
ADTs ready to integrate with a pedestrian detection system (PDS)
and crash avoidance system (CAS). This provided an important
foundation to enable the group to provide an ‘autonomous
ready’ ADT.
Additional vehicle control systems have been developed and
trialled to position the group to have a system available when
the need arises.
Bell has decided to be technology agnostic, being able to
partner with various sensor and software specialists according
to our customer’s needs and preferences. This gives our
customers the ability to run different brands of equipment in one
autonomous operation. This concept was trialled during 2020
when two B30E trucks worked on an autonomous quarry site in
the Alps with pleasing results.
ADT innovation has been carried through to our new generation
low prole ADTs for underground mining, which are tted with
all our standard features for safety, productivity, and machine
protection. This includes keyless start, hill assist, speed control, bin
tip prevention, auto park application and turbo spin protection
to protect the engine. Onboard weighing is now standard on
these trucks and Bell Equipment’s proprietary eet management
software, Fleetm@tic®, enables machine owners to access daily
production gures.
In addition, future investments in information and communication
technology will increasingly transition Bell after sales service into
the digital space.
Face masks were removed briey for the purpose of the photograph
MANUFACTURED
INTELLECTUAL
58
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
COVID-19 may have affected our ability to engage face to
face with our stakeholders but embracing online meetings
and communication has proved highly effective in sustaining
relationships with suppliers and alliance partners. For example,
during the South African lockdown the sales team beneted
from online training on partner products.
Unsurprisingly, factory lockdowns and border restrictions
affected deliveries by our suppliers and alliance partners,
sometimes impacting on our own ability to deliver. In the face of
the pandemic many of our partners, both locally and abroad,
have also needed to restructure.
As a result of social distancing restrictions, no marketing events
were held, and very few customers visited the factory. However,
new partner products continued to be introduced to the
southern African market and included the tenth generation
Kobelco Excavators from the SK210 to the SK520 at various
stages of 2020 as well as the SK220XD-10 in November.
The refuse compactor business has proven to be positive in
2020 and Bell has captured a major portion of the market with
focused assistance from Bomag. Bell has also performed well in
the public sector with Bomag products specically.
Sales of Finlay units rallied in the last two quarters.
Based on changes in the operating environment of Bell and John
Deere, both companies agreed on new arrangements in August
2020, which will see Bell TLB manufacture end in May 2021. The
group will distribute Deere products on a non exclusive basis
from mid March until January 2023 and will continue to provide
aftermarket, technical and product support to our customers for
a further 10 years thereafter.
BESSA has been appointed to distribute the full range of JCB
construction equipment effective 1 May 2021.
The termination of the Kamaz distribution agreement is reaching
a conclusion with the last of the inventory currently being sold.
Communication with suppliers was a challenge in 2020 due
to remote working and restricted travel brought about by
the COVID-19 pandemic. However, through online meetings
and use of technology interaction was maintained and even
heightened in some cases.
The Bell Quest for Gold supplier/business partners evaluation
programme, which aims to develop mutually benecial
and protable relationships with suppliers/business partners,
implement quality and cost controls as well as measure and
reward outstanding performance, continued to operate. The
programme targets those suppliers/business partners linked with
production and saw over 240 suppliers/business partners being
evaluated as part of the 2020/2021 programme.
To avoid overlap with the group’s nancial year end, the
measurement period of the programme was moved to cover
the period from 1 April 2020 to 31 March 2021. Considerable
time and resources were also spent on streamlining the reporting
process, updating the database, and aligning scoring measures
to the current business environment, taking timeframes into
account. For example, quality was previously measured in terms
of parts per million defects but now also considers the action
and time taken to resolve defects.
The annual suppliers’/business partners’ conference was not
held in 2020 due to the virus, but the group is considering a
virtual conference in 2021.
SUPPLIERS AND ALLIANCE PARTNERS
Reason for
engagement
Stakeholder interests and
expectations
Methods of engagement and value creation
Suppliers and alliance
partners are key
to the group’s
performance and
core to the group’s
strategic positioning.
Timely payment and fair terms.
Future growth of the group and
understanding the expectations of
the group.
Reputational consistency.
Responsible and positive brand
management.
Product launches and demonstrations.
Trade exhibitions.
Quest for Gold supplier improvement
initiative.
913 South African suppliers form part of Bell
Equipment’s supplier network.
Ongoing regular direct engagements.
Service level agreements and audits.
Suppliers conference.
Factory and site visits.
SOCIAL AND
RELATIONSHIP
MANUFACTURED
Stakeholder relations report continued
incorporating sustainability elements
59
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
The group recognises its responsibility as a global corporate citizen to provide meaningful CSI and SED programmes and initiatives
to uplift and empower its stakeholders and the communities within which it operates. Our CSI and SED policies identify priority areas,
outline implementation strategies and enable the group to monitor CSI and SED expenditure and measure the impact of projects,
ensuring that they are aligned to the group strategy and contribute to the group’s overall mission, vision and adhere to its core values.
Bursaries
In 2020 bursaries were awarded to:
A third year UNISA student studying towards a Bachelor of Education degree.
A second year Cape Peninsula University of Technology student studying towards a National
Diploma in Mechanical Engineering.
A third year University of KwaZulu-Natal student who is studying towards a BSc Mechanical
Engineering degree.
A Grade 12 learner at Grantleigh School.
The Bell Foundation Trust continued its bursary assistance to Zinhle Dlamini for her third year in
Mechanical Engineering at Stellenbosch University.
To further assist black women with their education in the engineering and allied elds, the Bell Foundation Trust will
increase its bursary sponsorship in 2021 to include an additional two engineering students.
Thuthukani Special School
BECSA has been involved with Thuthukani for many years due to the instrumental role it fulls in the
advancement and development of learners with severe to profound intellectual disability aged 6 to 19
years.
Previous spend with Thuthukani allowed them to build a new play to learn room which they will be
naming the Gary Bell Play to Learn Centre. For 2020 it was agreed to continue sponsoring Thuthukani
and, with the play to learn room almost completed, it was agreed, at the request of Thuthukani, to
assist with the outtting and equipping of the room and area.
The ability of children with severe to profound intellectual disability to learn through play is affected by
the way that their brains work. Thuthukani will therefore use the Gary Bell Play to Learn Centre as a specic
resource for teaching children how to play and plans to have themed toys available for each class.
The interior of the room was designed to accommodate various play stations, for example a play
kitchen, lounge, dress up area, messy play area and outside play area. Age appropriate toys and play
equipment were then required to furnish the room. For the outside play area, a landscaped garden
with paths and areas where children can climb, run, jump and drive pretend cars was envisioned.
During the year they built a miniature town with roads, road signs, hospital, school, park, shopping centre
and a “sandpit” for dumping trucks and a life size dollhouse with ¾ adult size furniture for a kitchen, dining
area, baby room and lounge area. The furniture was not completed by the end of 2020 as COVID-19
impacted on the waiting period for some of the materials required.
Awarded
bursaries
for 2020
5
BECSA spend
for 2020
R300 000
BESSA
contribution to
Thuthukani
R350 000
LOCAL COMMUNITIES
Reason for
engagement
Stakeholder interests and
expectations
Methods of engagement and value creation
Empowering local
economies builds
trust in Bell Equipment
while communities
benet from social
and environmental
initiatives.
Socio economic empowerment.
Community involvement on key
issues.
Employment creation.
Environmentally responsible.
Social development through sports development,
sponsorship of local sports events.
Providing air assistance for crime ghting initiatives.
Earthmoving equipment apprenticeship programmes.
Trade ins and the Bell Backed Loan Scheme for qualifying
small black owned businesses.
Welfare projects within the communities in which the group
operates.
Support of CANSA events.
HUMAN
SOCIAL AND
RELATIONSHIP
ENVIRONMENTAL
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| PERFORMANCE REVIEW
It was hoped to have a grand opening in the rst half of 2021, once it has been completed, but this is dependent on what the
pandemic will allow both in terms of completing the project and the restrictions on gatherings and schools opening.
The Thuthukani school buildings are on land owned by the Thuthukani Trust and maintenance requirements must largely be funded
through sponsorships. BESSA identied Thuthukani as an SED beneciary for the rst time in 2020 and contributed funds towards the
following maintenance projects:
Awnings in front of the senior phase classrooms to provide shade and shelter from the weather.
Expanding the current intercom system to enable communication with all teachers.
Upgrading of playgrounds, including landscaping, pavers and jungle gyms.
A rainwater management project, which included the purchase and installation of water tanks.
In addition to the Thuthukani funding, BESSA contributed R300 000 to AmaZulu FC and R13 000 to Underdogs Pool Club for SED.
Amangwe Village
The long standing relationship between Bell and Amangwe proved invaluable during 2020 as the COVID-19 pandemic affected them
for much of the year.
Currently BECSA helps to fund an organic food gardening initiative which empowers Amangwe to maintain an existing garden at
Amangwe as a model for replication in rural communities. Replication is achieved by imparting knowledge to
community members through a coordinator and trained staff.
The garden plays an important role in:
poverty alleviation
promoting the role of nutrition in the ght against chronic illnesses, including HIV/AIDS
providing organic vegetables to the rural community, especially the unemployed
providing balanced and nutritious meals to children in Amangwe’s crèche
provide medicinal herbs and plants to make ointments for home based carers to treat skin ailments.
BECSA spend
for 2020
R250 000
Community members trained on gardening
methods
40
Crèche children who benetted from the
garden
29
Stakeholder relations report continued
incorporating sustainability elements
61
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Disabled learnerships and YES programme
The following spend was made by BECSA and BESSA through
Uconomy, formerly Unlockd who underwent a name change in
2020:
BECSA and BESSA again supported the Youth Employment
Service (YES), which actively creates opportunities for young,
black South Africans to gain work experience through internships.
Some YES learners are being hosted by the GLC and BESSA, both
at Jet Park and Rustenburg, where they are obtaining practical
experience in the business.
ESD
BECSA contributed R1,081 million towards supplier
development. In addition, BECSA contributed R1,198 million
towards enterprise development beneciaries in 2020 from
outstanding loans to the value of R3 910 210. These ESD
contributions are in the form of grants and developmental
loans for the benet of 51% black owned EMEs and/or QSEs.
BESSA invested in developmental loans with recognised
contributions of R2,63 million in 2020 for the benet of 51%
black owned EMEs and QSEs. The outstanding values on these
ESD loans amount to R5 274 089. PJLG Steel Works, the 100%
black owned EME that offers BESSA welding and boiler making
services, continued to benet from the 5% pa interest bearing
loan to expand their business in 2020.
Khula Senior Secondary School
BECSA is assisting Khula senior secondary school in Esikhaleni to realise the dream of having their own
school hall. The project was launched in December 2018 and the steel structure and roof were nanced
by the school. At that time BECSA provided additional funds of R100 000 towards the foundation, oor
and brickwork and appointed a contractor.
Construction started in February 2019 and the foundation, oor and part of the walls were completed
but work stopped when the funds ran out. BECSA contributed a further R200 000 for the continuation
of the project. This was used towards brickwork, plastering and electrical work that started early in 2020.
The COVID-19 pandemic halted progress and work could only continue when the restrictions allowed.
To complete the project, the school requires approximately R1 million and BECSA has donated R250 000
towards this for use in 2021.
YES spend
BECSA
BESSA
R2,64 million
46
R1,73 million
30
BECSA spend at
Khula senior
secondary school
during 2020
R200 000
Uconomy (formerly Unlockd) spend
BECSA
BESSA
R1,02 million
10
R714 000
7
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| PERFORMANCE REVIEW
The group’s focus is primarily on the Richards Bay facility due to the size and nature of the
operation. In 12 other countries we have operations that are low risk in terms of environmental
exposure. These are managed and monitored by individual appointed managers to ensure
compliance with that country’s environmental laws and regulations, including ling reports
in terms of the applicable legislation when necessary.
Group policy regarding the environment includes:
implementing and maintaining environmental management systems that drive continual
improvement.
implementing processes for reducing environmental impact across the organisation with
particular emphasis on energy consumption, water usage and waste reduction and
recycling.
ensuring employee knowledge of environmental risks by effective assessment and training.
seeking to reduce waste and recycle materials where possible and where the means to
recycle materials exist.
preventing and reducing all forms of pollution by employing effective technologies.
increasing the use of modern communications techniques to reduce the need for travel.
complying with, and where possible exceeding all relevant legislation, commercial
requirements and codes of conduct regarding the impact on the environment of our
business.
maintaining transparent, consultative relationships with all stakeholders through effective
communication channels.
supporting the fundamental human rights of employees, contractors and the communities
in which we operate.
contributing to the long term social, economic and institutional development of our
employees and the communities within which our operations are located.
Environmental Sustainability
In terms of the group’s policy regarding the environment, the following environmental sustainability initiatives were undertaken in
2020:
Rainwater harvesting Richards Bay Harvested rainwater supplies the wash bays instead of municipal water and is
used for the ushing of toilets and urinals in the factory ablution facilities. Due to
COVID-19, plans to increase storage capacity were deferred to 2021. During 2021
continuous improvement of the system will provide water security for ablution
facilities and some production processes.
Machine coolant
recycling
Richards Bay In addition to our specialised liquid recycling units and our thinners recycling plant,
machining coolant is now being recycled before disposal. This is controlled by the
maintenance process to maintain the quality of coolant and prevent unnecessary
disposal of coolant. Machining coolant that is not reusable is sent to a bulk
treatment plant.
Solar power feasibility
investigation
Richards Bay This project was placed on hold due to delays and difculties experienced in 2020.
Electricity and water usage at the Richards Bay sites are still being monitored along
with waste usage and recycling statistics.
Electricity saving
programmes
Jet Park Workshop and warehouse lights were replaced with new technology energy saving
lights to conserve electricity and realise a cost saving benet.
Waste recycling Richards Bay Further to our waste classication programme, as per the Waste Act Regulations
and our existing on-site recycling initiatives, our service provider supports the
initiative to divert waste to recyclers instead of landll, thereby reducing the group’s
impact on the environment. All documents have been received and maintained as
per regulation requirements.
Employee awareness drives form part of toolbox talks while continuous
improvements to processes are driven by audits and ongoing projects.
Innovation
Constant
monitoring of
international best
practices
Environment
and
sustainability
Effect
positive change
Minimise
ecological
footprint
ENVIRONMENTAL
Stakeholder relations report continued
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63
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
The last external audit showed great improvements in terms of compliance. An action plan was implemented to reduce the risk of
any non compliances. The next external audit is scheduled for 2021. There were no reportable incidents to the DOE that occurred in
2020. Our main environmental risks have been identied and are being addressed as follows:
Hydrocarbon storage This is an ongoing exercise.
Bund pallets have been designed and built in house by the tool and design department.
This is based on cost saving and custom applications.
Hazardous waste management Employees are educated on the correct disposal methods as an ongoing drive that forms
part of toolbox talks and awareness campaigns.
Storm water management All oil traps are serviced on a regular basis and scheduled water quality tests are done on
existing water ways.
Waste area has been bunded and an old oil tank has been moved to more suitable
location with relevant storm water structures built, in accordance with the storm water
management plan.
Air quality management Permits have been renewed and are valid in terms of municipal by laws.
A dust monitoring programme commenced in 2020 with one monitoring station. This will
be extended by an additional four stations in 2021.
Environmental compliance at the Eisenach-Kindel factory in Germany is controlled by the facility’s quality representative in conjunction
with the respective authorised organisations for environmental control and waste disposal. The environmental requirements are spelt
out in the labour law and ISO 9001:2008 quality management system. No incidents were reported during 2020 and the next internal
audit will be conducted during 2021.
Understanding the importance of our environment and our responsibility as a good corporate citizen, Bell Equipment serves on
external bodies such as the local municipality’s uMhlathuze crisis committee, and liaises with the uMhlathuze water stewardship
partnership, which integrates major industries in the uMhlathuze region, which is where the Richards Bay factory is located.
2021 plans include:
increased environmental audits for all processes to provide an in depth review of waste management, and therefore improvements
to recycling.
continued dust monitoring.
developing a greenhouse gas emission report for the Richards Bay factory.
renewal of necessary permits in Q3 2021 in terms of municipal water and waste management by laws.
64
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| PERFORMANCE REVIEW
In the past year Bell Equipment engaged with the IDC, SEFA,
and other lenders, sometimes jointly with SANRAL, with a view to
nding a funding solution to assist contractors to access funds for
projects. These engagements are ongoing.
The proposed DMRE’s mining charter is presenting some
opportunity and challenges for the group. While there have
been numerous engagements between local manufacturers
and DMRE, the OEM forum is making signicant inroads in ghting
the local content prescripts of the mining charter.
The RT57 programme continues to bear good fruit but the
stiff pricing competition is hampering our best efforts. We are
therefore pleased that President Cyril Ramaphosa has issued
strong statements on the ‘Buy Local Campaign’, which will
hopefully lter down to the next RT57 programme in 2022.
We are in close discussions with the Presidential Infrastructure
Coordination Council and administrators of the Presidential
Infrastructure Fund, who are responsible for identifying and rolling
out 276 projects with a total investment value of more than R2,7
trillion. Budgetary allocations for this process have been made
to the DBSA, the Government Technical Advisory Centre and the
Presidential Infrastructure Coordinating Commission’s Technical
Project Management Unit.
BESSA has always maintained that service delivery takes
place at local government level. To this end, we have actively
participated in the President’s Khawuleza Initiative that piloted
the district development initiative. We intend to further improve
relations at this level and to partner with municipalities to further
contribute towards improving infrastructure in rural communities.
GOVERNMENT
Reason for
engagement
Stakeholder interests and
expectations
Methods of engagement and value creation
The group’s
relationship with
governments
impact on its ability
to contribute
towards job
creation, broader
economic, social
and environmental
objectives globally.
Socio economic growth.
Skills development.
Employment creation.
Transformation.
BBBEE.
Local design and manufacture of equipment and the use of
locally produced materials.
Employer of 2 521 South Africans.
Senior executive meetings with ofcials at various levels of
government.
Participation in industry consultative bodies and public forums
including:
- National Economic Development and Labour Council;
- Business Unity South Africa.
- South African Capital Equipment Export Council.
- SEIFSA.
Economic empowerment leading to social upliftment
programmes and initiatives including:
- trade ins and the Bell Backed Loan Scheme for qualifying
small black owned businesses.
- earthmoving equipment apprenticeship programmes.
HUMANMANUFACTURED INTELLECTUAL
Stakeholder relations report continued
incorporating sustainability elements
65
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
SHAREHOLDERS, INVESTORS,
FINANCIERS AND INSURERS
Reason for
engagement
Stakeholder interests and
expectations
Methods of engagement and value creation
To create an
informed perception
of the group and its
activities.
Group strategy implementation.
Group performance and sustained
returns on investment.
Leadership strength and
management depth.
Risk management.
Transparent executive
remuneration.
Alignment of values.
Responses to macro economic
and socio economic environment.
AGM.
IAR and Interim results.
SENS announcements.
Media relations.
Group website including a dedicated investor relations page.
Dividend policy.
Sound corporate governance.
Meetings, roadshows and ad hoc telephonic engagement,
outside of a closed period.
Market perception audits.
Bell Equipment strives to create value for all its stakeholders and
to manage its nancial capital to support the group’s growth
and diversication objectives in a sustainable and protable
manner.
Bell continues to engage with its shareholders through its IAR
and its AGM held annually. The social, ethics and transformation
committee of the Bell Equipment Limited board, as detailed in its
report incorporated in the AGM notice, is mandated to report to
shareholders at the AGM thereby providing a holistic overview
of the group and its activities as a good corporate citizen.
Through SENS announcements the group provided its
shareholders with updated information, pertinent events or
corporate actions and governance, relevant to the business
and which could impact the share price.
An investor relations company is engaged to assist Bell with its
annual investor relations programme. This programme includes
presentations to shareholders, nanciers and interested parties,
the arrangement of one on one meetings with shareholders,
peer review of share price data, shareholder analyses, index
comparisons as well as the compilation of nancial press releases
for Bell Equipment.
Engagement with nanciers and insurers is equally important
to the group and Bell ensures that these stakeholders are kept
abreast of developments in the group. Interactions are through
meetings, face to face engagements, business and nancial
updates.
The group will continue to strive for improved interaction with
these important stakeholders on an ongoing basis to nurture
strong relationships.
INTELLECTUAL
SOCIAL AND
RELATIONSHIP
ENVIRONMENTAL
FINANCIAL
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| GENERAL
Glossary
ADT Articulated Dump Truck
AGM Annual General Meeting
AIS Automotive Investment Scheme
ALC American Logistics Centre
APDP Automotive Production and Development Programme
Bell Equipment or
Bell or the group Bell Equipment Limited and its subsidiaries
BEE or BBBEE Black Economic Empowerment or Broad Based Black Economic Empowerment
BECSA Bell Equipment Company SA Proprietary Limited
BEEO Bell Equipment European Operations comprising the Bell operations in Germany, UK,
France and Russia
BEGS Bell Equipment Group Services Proprietary Limited
BENA Bell Equipment North America Inc.
BESSA Bell Equipment Sales South Africa Limited
CIDB Construction Industry Development Board
COBIT Control Objectives for Information and Related Technology
Companies Act Companies Act of South Africa No 71 of 2008 (as amended)
COVID-19 Corona virus disease
CRM Customer Relations Management
CSC Customer Service Centre
CSDP Central Securities Depository Participant
CSI Corporate Social Investment
DBSA Development Bank of Southern Africa
DOE Department of Environmental Affairs
DMRE Department of Mineral Resources and Energy
DRC Democratic Republic of the Congo
DTIC Department of Trade, Industry and Competition
ELC European Logistics Centre
EME Exempted Micro Enterprise
ESD Enterprise and Supplier Development
EU European Union
FTA Field Technical Analyst
GDP Gross Domestic Product
GDPR General Data Protection Regulation
GEC Group Executive Committee
GLC Global Logistics Centre
HEPS Headline earnings per share
IAR Integrated Annual Report
| GENERAL
67
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
IDC Industrial Development Corporation of South Africa Limited
IFRS International Financial Reporting Standards
ISO International Standards Organisation
IT Information Technology
John Deere John Deere Construction and Forestry Company, a Delaware corporation
JSE Johannesburg Stock Exchange Limited
King III King Code of Governance Principles and the King Report on Governance
King IV King IV Report on Corporate Governance in South Africa 2016
KPI Key Performance Indicators
LIMUSA Liberated Metalworkers Union of South Africa
LTIFR Lost Time Injury Frequency Rate
LTIS Long Term Incentive Scheme
LTRS Lifetime Revenue Stream
Matriarch Bell brand name for forestry products
MERSETA Manufacturing, Engineering and Related Services Sector Education Training Authority
MHCV Medium and Heavy Commercial Vehicle
MOI Memorandum of Incorporation
NPAT Net Prot after Tax
NUMSA National Union of Metalworkers of South Africa
OEM Original Equipment Manufacturer
QSE Qualifying Small Enterprise
ROE Return on Equity
ROIC Return on Invested Capital
SANRAL South African National Roads Agency
SAP System Applications and Products in Data Processing
SED Social Economic Development
SEFA Small Enterprise Finance Agency
SEIFSA Steel and Engineering Industries Federation of Southern Africa
SENS Stock Exchange News Service
STIS Short Term Incentive Scheme
SVA Shareholder Value Add
TIFR Total Injury Frequency Rate
TLB Tractor Loader Backhoe
TMP cycle Trough, mid and peak cycle
UASA United Association of South Africa
US United States of America
1-BELL Bell initiative used to unite the greater Bell organisation through the adoption of a number
of common areas of focus and key values associated therewith.
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
| GENERAL
69
BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
Corporate information
BELL EQUIPMENT LIMITED
Registration Number: 1968/013656/06
JSE SHARE CODE
BEL
ISIN CODE
ZAE000028304
GROUP COMPANY SECRETARY
Diana McIlrath
Tel: +27 (0)35 907 9111
POSTAL ADDRESS
Private Bag X20046
Empangeni, 3880
South Africa
BUSINESS AND REGISTERED ADDRESS
13 - 19 Carbonode Cell Road
Alton
Richards Bay, 3900
AUDITORS
Deloitte & Touche
Tel: +27 (0)31 560 7000
SHARE TRANSFER SECRETARIES
JSE Investor Services Proprietary Limited
Rennie House
13th Floor, 19 Ameshoff Street
Braamfontein
PO Box 4844
Johannesburg, 2000
Tel: +27 (0)11 713 0800
Fax: +27 (0)86 674 3260
ATTORNEYS
Edward Nathan Sonnenberg Inc.
JSE SPONSOR
Investec Bank Limited
WEB ADDRESS
www.bellequipment.com
INVESTOR RELATIONS WEB ADDRESS
www.bellir.co.za
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BELL EQUIPMENT LIMITED | Integrated Annual Report 2020
www.bellequipment.com