Federal Communications Commission FCC 24-69
11
warranted. Based on its financial documentation, ASUSTeK Computer and its affiliated companies,
including Asus Computer, had 2022 operating revenues of $17.2 billion (NT $537 billion), with gross
profits of $2.4 billion (NT $74 billion).
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A significant upward adjustment of the base forfeiture amount
is warranted to ensure that the proposed forfeiture is an effective deterrent and not simply internalized by
ASUSTeK as a cost of doing business.
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26. Adding the applicable upward adjustments together would produce a forfeiture amount
that significantly exceeds the $183,718 statutory maximum for each of the Company’s two apparent
equipment marketing violations. Accordingly, we propose significant upward adjustments for both
violations, but only to the statutory maximum of $367,436 ($183,718 x 2) for the two violations.
27. In applying the applicable statutory factors, we also consider whether there is any basis
for a downward adjustment of the proposed forfeiture. Here, we find none. Therefore, after applying the
Forfeiture Policy Statement, section 1.80 of the Commission’s rules, and the statutory factors, we propose
a total forfeiture of $367,436, the statutory maximum, for which ASUSTeK is apparently liable.
28. Finally, between 2022 and 2023, ASUSTeK generated gross revenues of {[ ]}
from the sales of two noncompliant models and gross profits of nearly {[ ]}.
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These amounts
are well above the statutory maximum that can be calculated in this case applying the section 1.80 base
forfeiture amount of $7,000 “per model,” even with substantial upward adjustments. We are concerned
that continuing to use this method of calculating forfeitures in equipment marketing enforcement cases
may fail to yield an appropriate forfeiture amount commensurate with the seriousness of the violations.
This is particularly evident in cases such as the present one where gross revenues and even gross profits
greatly exceed the statutory maximum calculated under the current forfeiture methodology. We are
concerned that a per-model approach will incentivize companies to view the possibility of a Commission
forfeiture as merely a cost of doing business rather than a deterrent to violating our rules. Because the
“per-model” approach may be insufficient in a particular case, we note that, in future equipment
marketing cases, the Commission may change its methodology for calculating forfeitures in a way that
results in more appropriate, and often increased, forfeitures (for example, using a per-unit marketed
methodology or other approach). Changing forfeiture methodologies in this manner is consistent with
Commission precedent.
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Review, 17 FCC Rcd 4043, 4052, para. 20 (2002) (“[A] large and highly profitable company . . . should expect . . .
that the forfeiture amount” may “be above, or even well above, the relevant base amount”).
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See 2022 Annual Report, supra note 12, at 154 (stating 2022 operating revenues and gross profits).
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See, e.g., Forfeiture Policy Statement, 12 FCC Rcd at 17098, para. 20 (1997) (recognizing the relevance of
creating the appropriate deterrent effect in choosing a forfeiture); see also 47 CFR § 1.80(b)(11), Table to paragraph
(b)(11) (identifying adjustment criteria for section 503 forfeitures).
88
See FLOI Response Supplement, supra note 16, Spreadsheet Exhibit 1; see also paras. 9, 12.
89
See Cesar Ayora and Luis Angel Ayora, Queens, New York, Notice of Apparent Liability for Forfeiture, 38 FCC
Rcd 2562, 2569, para. 15 (2023) (establishing a new base forfeiture for violations of the PIRATE Act), forfeiture
ordered, Forfeiture Order, 2023 WL 6843186 (2023); see also Lumen 2023 NAL, 2023 WL 8540521 at *13, para. 48
(establishing a new base forfeiture of $1,000 per failed 911 call and noting that “if we determine that $1,000 per call
does not appear to be a strong enough deterrent for carriers to comply with the Commission's 911 rules, we may in
future cases assess a larger per call amount”); Cunningham Broadcasting Corp., Notice of Apparent Liability for
Forfeiture, 37 FCC Rcd 11042, 11047, para. 13 (2022) (advising FCC regulated entities that “the Commission may
revise our approach to forfeiture calculations . . . in future cases”), forf. paid, by certain licensees; T-Mobile USA,
Inc., a subsidiary of T-Mobile US, Inc., Forfeiture Order, 29 FCC Rcd 10752, 10756-57, paras. 12-13 (2014)
(affirming the change in forfeiture methodology in the underlying notice of apparent liability and finding that the
same is not “inequitably retroactive”); Easy Tel. Servs. d/b/a Easy Wireless, Notice of Apparent Liability for
Forfeiture, 28 FCC Rcd 14433, 14438-39, para. 16 (changing the base forfeiture calculation methodology because
the “prior framework fails to reflect the extent and gravity of the alleged violations”) (2013), consent decree
(continued….)