45
Development of the first mass-market, commercialized HPWH, however, did not begin until the
1950s. A prototype developed by the Hotpoint Company—now a division of GE—performed
well when monitored in collaboration with the Tampa Electric Company (Calm 1984).
Throughout the 1940s and 1950s electricity prices declined considerably
13
(EIA 1996), which
undoubtedly reduced the economic and commercial viability of the product. Development was
discontinued, and HPWHs would not return to the mainstream market for more than 20 years
(Calm 1984).
The Second Generation: 1970–1999
Interest in HPWHs subsided in the 1960s, during a period of low and falling electricity prices.
By the 1970s, however, the emerging energy crisis and a spike in retail electricity prices
rekindled interest in HPWHs as a mainstream, commercialized product. Retail electricity prices
began to rise as fossil fuel prices spiked, utility companies overbuilt capacity based on inaccurate
demand forecasts, and environmental regulation increased construction costs for capital
improvements (EIA 1996).
During the mid- to late 1970s, the National Rural Electric Cooperative Association and the U.S.
Department of Energy provided funding to develop a prototype HPWH. Through this funding,
Energy Utilization Systems manufactured 100 HPWHs—85 integrated units and 15 add-on
units—which were tested by 20 electric utilities. The add-on units were unsuccessful; however,
the integrated units showed significant promise. Average COPs were around 2, operating savings
approached 50%, the life span of the units matched similar natural gas water heaters and
ERWHs, and consumer satisfaction was high (Calm 1984).
By the 1980s, the successful pilot program had driven HPWHs into the mainstream marketplace.
Popular Science trumpeted HPWHs as a way to achieve “solar savings—without the cost”
(Powell 1980), and HPWHs were soon eligible for state tax credits. Electric utilities, such as the
Tennessee Valley Authority, pushed adoption through zero-interest loans and incentives
(Changing Times 1982). By 1984, at least 17 commercialized HPWHs were in the marketplace
under a multitude of trade names (Calm 1984).
These new units were met with enthusiasm during the early 1980s and sold more than 10,000
units per year. However, the HPWH market soon collapsed because “these early machines
suffered from high purchase prices, high maintenance costs, excessive noise, poor longevity, and
limited installation options.” By 1995, only two manufacturers remained, and sales sat at
approximately 2,000 units per year (Bodzin 1997). High first costs have been cited as a key
reason for the collapse of the market (Ashdown et al. 2004), and declining electricity prices (EIA
1996, EIA 2012e) certainly played a role in the diminishing economic viability of these HPWHs.
The Third Generation: 1999–2010
Facing a collapse of the HPWH market, Arthur D. Little, Inc., ECR International, and Oak Ridge
National Laboratory collaborated to develop a new integrated HPWH in the late 1990s to address
the aforementioned issues with the previous generation of products. At that time, the only
HPWHs on the market were add-on units to existing ERWHs. The first prototype was developed
13
All references to electricity price changes are relative to inflation (i.e., electricity price fluctuations are stated in
real terms).