1
Chapter 11
Charting the Evolution of Lifelong Learning and Distance Higher Education:
The Role of Research
TONY BATES
Abstract
This personal review of research into distance higher education indicates the large
quantity and variable quality of research in this field. The article focuses on
research that identifies indicators of success in distance higher education. In
particular, the chapter examines research on or developments in: the
demographics and characteristics of distance learners; attrition/completion;
market needs and the link between online learning and knowledge-based
economies; different generations of distance higher education; different forms of
learning through online instruction; distance learning technologies; and the
organization of research. Despite a shortage of good quality research, the chapter
concludes that there is a substantial body of knowledge validated by research that
decision-makers ignore at their peril.
The growth and development of research into distance higher education
This chapter focuses on the development of research in the area of distance higher
education. I take a broad definition of lifelong learning. For me, lifelong learning is any
form of deliberately chosen learning activity by a person outside the conventional
campus-based school or college system. Lifelong learning may be for pleasure, intrinsic
interest or for career development. However, this chapter focuses on just one of these
areas of lifelong learning, higher education provided by distance education.
A significant body of research into distance higher education started to develop in
the 1970s and 1980s. As a result of the rapid expansion in distance education,
exemplified by Britain’s Open University, a number of journals were established to
publish research in this area. One of the first was Teaching at a Distance, created in 1974
at the Open University. The journal changed into Open Learning, which is still published
today. The Journal of Distance Education (published by the Canadian Association of
Distance Education, with articles in English and French) was first published in 1986,
followed by The American Journal of Distance Education, published by the American
Centre for Educational Research at Penn State University, and Distance Education,
published by the Open and Distance Learning Association of Australia, both in 1987.
There are now over 40 refereed journals in distance education, published in many
countries. Most are published in English, although there are also journals in French,
Spanish, Chinese and other languages.
Taking into account the books on research in distance education and the hundreds
of PhD theses on distance education and the many other publications on related areas,
such as curriculum design, educational psychology, educational technology, online
2
learning, educational broadcasting, communications studies, and higher education policy,
it can be seen that the research literature in distance higher education is substantial, so
any review of the literature in the space available for this chapter will be less than
comprehensive.
Although the quantity of research publications in this field is high, the quality is
more of a problem. Many articles are based on a single case, are descriptive and
qualitative, rather than analytical and quantitative, and most do not build on or contribute
to theory, thus making generalization difficult or impossible. Nevertheless, despite these
limitations, there is now a solid base of research findings that provides clear guidelines
for the establishment of successful distance education practice. Unfortunately
institutional decision-makers are often unaware of this research literature, which explains
why so many distance education initiatives fail. My focus therefore in this article will be
on well-founded research that provides indicators of success (or failure) in distance
higher education.
Research into learners and their needs
Demographics
There have been a number of studies on the demographics of distance learners.
McIntosh, Calder and Swift (1976) did an extensive analysis of Open University
enrolments. They found that OU students were generally older (all were 21 years or over,
and 40 per cent were between 25-34 years of age), there was a higher proportion of
women than men, students were socially mobile (in 1971 only 6 per cent were from
working class occupations, although for 51 per cent of entrants, their parents’
occupational category was working class), and the majority were working. About 40
percent of the students in 1971 entered the university without the minimum qualifications
for admission to traditional colleges and universities in England.
These characteristics of distance learners have been relatively stable over time and
across different kinds of institution, at least in economically advanced countries. For
instance in a survey of distance education students at the University of British Columbia
in Canada in 2000, the students taking undergraduate distance courses were on average
several years older than students taking the same classes on campus, a greater proportion
of the distance students were women, and more distance students were employed. These
differences in demographics were similar to the Open University, except that the distance
students at UBC required the same high academic qualifications as campus-based
students to be admitted.
Another common characteristic was that the vast majority of UBC distance
education students in the survey were not truly distant. The majority (83 per cent) lived
within one hour of travel to the university, and almost half within the City of Vancouver
(population 600,000). Only 6 per cent of the enrolments were from outside the province.
Thus for many students, distance education is about flexibility and/or open admission, not
about geography.
Completion rates
3
Distance education drop-out - or its converse, completion rates - is a very popular
topic for research, particularly for Ph.D. students (presumably because supervising
campus-based faculty are suspicious of distance learning). Unfortunately for such
students they soon find that the issue is complex, and probably even more disturbing, that
it has already been researched to death. The standard text in this area is Kember (1995).
Kember has adapted a general model of attrition and non-completion for conventional
students to distance education. His and other studies (e.g. Evans, 1994) have identified
lack of finances, a history of learning difficulties in school, conditions at home, such as
lack of a quiet area to study, unexpected or unavoidable pressures from work, sickness in
the family, and a failure to understand the necessary time commitment before enrolling,
as all causes of drop-out or non-completion.
Fenner (1998) found that attrition is much higher at the beginning of a distance
course than towards the end. Up to 80 per cent of all withdrawals are usually within the
first week of a distance course. Fenner also found that if students were enrolled in a
distance programme, students who completed their first couple of courses were very
likely to complete the whole programme.
The main factor influencing attrition in distance education courses is the overall
design. For instance, at UBC, the completion rate for distance education courses is
around 85 per cent and for similar campus-based courses 90 per cent. Distance students at
UBC have good academic qualifications, and professionally designed online courses with
regular and high quality online tutoring, often from the tenured faculty who teach the on-
campus courses. In contrast, Belawati (1998) reported attrition rates as high as 95 per
cent at Universitas Terbuka, the Indonesian Open University, which she attributed to the
poor or non-existent tutorial services. Also, Universitas Terbuka was designed to
compensate for a lack of regular university places for high school graduates. However, at
the British Open University Woodley and McIntosh (1980) indicated that distance
education is not a good alternative to regular campus-based teaching for younger students
(18-19 years old). In a pilot scheme, the younger students had a much higher attrition rate
than the regular Open University students, who at that time had to be at least 21 years old
to be admitted.
The Open University claims that just over 50 per cent of students who initially
enrol go on to complete a full bachelors degree from the university. However, many
distance students have no desire or intention to do a whole degree. Lifelong learners in
particular may be interested in taking only those courses that have a specific interest or
value for them. We should in any case expect a higher non-completion rate from distance
learners. Many cannot take courses from regular universities because of family or work
commitments or lack of qualifications, so such students are often higher risk to start with.
Nevertheless, the main outcomes of research into drop-out in distance education is that
attrition can be markedly reduced by good course design, and by good quality personal
support through tutors (Tait and Mills, 2002; Brindley, Walti and Zawacki-Richter,
2004).
Student characteristics associated with success in distance higher education
There has been considerable research to identify if there are particular
characteristics of students associated with success in distance higher education, such as
4
particular learning styles. Generally, this research has failed to find much of significance.
However there are one or two important exceptions.
Independent learning
From the early days of distance education, theorists have argued that distance
education requires or must develop autonomous or independent learners. Moore (1983)
emphasised that learning is a developmental process, and students can learn to become
more autonomous. He argues that explicit design is required to bridge the gap between
teacher and learner, to support autonomous or independent learning. Moore and Kearsley
(1996) found that learners with previous experience of using the media of communication
and with higher knowledge levels of the subject matter tend to participate more
interactively and independently in learning activities. Subsequent research has established
that not surprisingly students already with independent learning skills do better at
distance education and that such learners are more likely to be found in distance
education courses compared with face-to-face courses. This has practical consequences
for designing distance education programmes. For instance, at UBC, distance education is
focused on third and fourth year undergraduate, and graduate, programmes, where
students already have higher levels of subject knowledge and have begun to develop
more autonomous learning skills.
Lifelong learners generally make good distance education students because they
are more likely to have developed learner autonomy during their previous face-to-face
education, especially if they have already been to college or university. This research also
suggests one reason why drop-out is often high in open universities in less economically
advanced countries: for financial reasons distance learning is used to replace rather than
supplement conventional university education for 18-21 year olds, but many of these
students will lack independent learning skills.
Research into market needs
Market demands of knowledge-based economies
Unable to compete with low labour costs in developing countries, more advanced
economies are trying to create highly productive (and high wage) knowledge-based
industries, such as computing, telecommunications, financial systems, health, and
education itself. Such industries depend on a highly educated work force, thus leveraging
an advantage over less economically advanced countries.
Education and training of the workforce is now a high priority for many
governments, and this education and training must be continued throughout a person's
lifetime, given the continuing pressure to remain competitive. It is hard to quantify the
need for "work-force" education and training. However, if we assume that a person will
need to re-train at least five times in a working life-time, and that such re-training
requires the equivalent of three months full-time learning (probably a gross
underestimate), then the current capacity of the education and training market, public and
private, probably needs to be at least doubled in most knowledge-based economies (Open
Learning Agency, 1992).
5
Online learning and knowledge-based economies
In knowledge-based economies, there is a need for skills such as seeking,
analyzing and applying information, independent and lifelong learning, problem-solving,
creative thinking, and teamwork. The education of knowledge-based workers requires an
approach that enables them to learn both inside and outside conventional higher
education institutions. Such learners must be encouraged to analyze and criticize, to offer
alternative solutions and approaches, and to take risks. This kind of learning cannot be
easily done in large lecture classes or through mass communications such as broadcasting
(see Bates and Poole, 2003, for more discussion of this issue).
Governments see two quite distinct roles for online learning (or e-learning),
delivered through the Internet. They see online learning as a new knowledge-based
industry, able to lever the advantage of advanced educational systems to create
educational products and services that can be marketed internationally, and indeed, many
new companies have been created to provide online learning for both the corporate and to
a lesser extent the public sector. Governments also see online learning as an important
tool for improving the quality of education and for producing technology-savvy
graduates, able to use new technologies in the new economy.
Business also sees a value in online learning as a way of increasing
competitiveness through ensuring that the work-force is continually learning and
improving. In particular, online learning is seen as an essential component of knowledge
management, allowing companies to become “learning organizations” (see Senge, 1990,
and Rosenberg, 2001). Because training is costly, efforts are being made to find more
cost-effective ways to train. Consequently, in the last few years, online learning has been
applied on a large scale in corporate training. Some major companies have demonstrated
substantial financial and operating benefits as a result of switching to online training
(Strother, 2002).
Most importantly, individuals see distance learning providing the flexibility they
need to continue their education or training while still working or with family
responsibilities. The rapid growth of knowledge in areas such as health, technology, and
management require people working in these areas to continue to study and learn, just to
keep up with the knowledge base of the job. Distance education, and in particular online
learning, are ideal methods for lifelong learners.
Irrespective of the country, it is likely that agricultural, industrial and knowledge-
based economies will exist side by side, but the proportion of the workforce in each
sector will vary. However, it should be noted that the skills required in knowledge-based
industries, and the teaching methods needed to develop them, may not be so relevant for
industrial or agricultural economies. Thus teaching methods and the choice of technology
will need to vary depending on the dominant economic sector for which workforce
preparation and training is needed. The implication for less economically advanced
countries is that print- and broadcast-based open universities may be the priority for
public funding, but some form of online learning will also be needed for professional
elites, possibly privately funded (Bates, 2001).
Research into teaching
6
Generations of distance teaching
Distance education has gone through several stages of development. Taylor
(1999) has proposed five generations of distance education:
correspondence education;
integrated use of multiple, one-way media such as print, broadcasting or
recorded media such as video-cassettes;
two-way, synchronous tele-learning using audio or video-conferencing;
flexible learning based on asynchronous online learning combined with
online interactive multimedia;
intelligent flexible learning, which adds a high degree of automation and
student control to asynchronous online learning and interactive
multimedia.
The progression through these stages of development has been driven less by
research than by changes in technology and educational theory. The first two generations
(correspondence and multiple media approaches) have been associated more with
systems-based and behaviourist or cognitive approaches to learning. These may be
considered more teacher-focused and “industrialized”, in that all students get the same
material. Open universities and distance education units in dual-mode institutions
adopted these methods, which are particularly suitable for industrial or agricultural
economies. The third stage aims at replicating as far as possible the classroom model
through the use of synchronous interactive technologies, such as video-conferencing, and
relies heavily on lecturing and questions. It offers no economies of scale, lacks flexibility
for learners, and is expensive, but is popular because instructors do not have to change or
adapt their classroom teaching methods to any extent. This however encourages or
reinforces traditional approaches to teaching such as lecturing, rather than developing the
new skills needed in knowledge-based economies. The fourth generation is flexible
learning based on asynchronous communication through the Internet and the World Wide
Web (online learning). This stage is generally but not exclusively influenced by
constructivist approaches to teaching and learning. Taylor’s fifth stage is still
experimental, and applied mainly in his own institution (University of Southern
Queensland).
Is distance education effective?
Moore and Thompson (1990) did a review of more than 300 studies on the
effectiveness of distance education. They summarised this study as follows:
The literature points overwhelmingly to the conclusion that teaching and studying
at a distance, especially that which uses interactive telecommunications media, is
effective, when effectiveness is measured by the achievement of learning, by the
attitudes of students and teachers, and by cost-effectiveness (p.34).
As Moore and Thompson themselves point out, simple comparative research
between distance and campus-based teaching is not particularly helpful, because results
in both contexts will depend on a wide range of variables. More useful research focuses
7
on the conditions for success. Conditions for success in distance education teaching and
learning can be broken down into constitutent parts:
students;
course design (including: the organization of the design process; the
choice of pegdagogical or epistemological approach; and choice and use
of media);
course delivery (including: tutorial support; faculty development and
training; and student assessment).
Through the analysis of research and best practice in all these areas a quality
assurance process can be established. This is a set of steps in developing and delivering
programmes that if not guaranteeing success (Twigg, 2001), will at least ensure that
programmes have a fair chance of succeeding.
Research into online learning
I will focus primarily on online learning (fourth generation), because it probably
best reflects the current state of the art in more economically advanced countries, and
because it relates strongly to the needs of knowledge-based economies.
It is no co-incidence that online learning arrived at a point in time when
constructivist approaches to teaching were being advocated in North American
universities (see for instance, Jonassen et al., 1995). The asynchronous nature of online
teaching, enabling students to control to some extent the pace and timing of their
learning, allows for and encourages reflection. Online forums provide the opportunity for
students to test ideas, and build and construct knowledge through collaborative learning.
Thus online learning became seen as a valuable tool for furthering constructivist
approaches to teaching and learning; online learning was seized upon as a way of
teaching differently from large lecture classes. With respect to online learning, research
and theory aims at informing both the initial course design, and the online
communication between students and instructors or tutors.
Knowledge construction
Harasim et al. (1995) provide a good description of knowledge construction:
Understanding ... grows out of interacting with information and ideas - for
example, reconstructing ideas, setting ideas within frameworks, viewing multiple
perspectives on ideas, questioning implications of ideas, and posing theories or
hypotheses about ideas....the learner actively constructs knowledge by
formulating ideas into words, and these ideas are built upon through reactions and
responses of others to the formulation (p. 98).
A lot of the literature implies that just by creating an online environment these
skills will be developed. However, this is not supported by research. For online
discussion forums to enable learners to construct their own meanings, increase their depth
of understanding of key concepts and principles in a subject, and apply concepts and
ideas to new contexts, research has indicated that very careful course design and online
moderation are needed. What is not clear from the research is whether learners develop
new knowledge that has not been constructed and validated before (although it may be
8
new to them). It is also dangerous to assume that knowledge construction will always
lead to better understanding of a subject area.
Moderators of online discussion forums then need to ensure that students are
meeting the necessary academic standards in their online discussion, such as evidence-
based argument, setting argument within a conceptual framework, and relating discussion
to the concepts and ideas covered in the course materials. If not, the discussion can easily
deteriorate into a swapping of unsubstantiated opinions among students. Paloff and Pratt
(2001) and Salmon (2000) provide guidelines for moderators to enable knowledge
construction, although these studies are based more on direct experience than scientific
research.
Critical thinking
The development of critical thinking skills is another argument put forward for
Web-based learning. There are several reasons why educators favour asynchronous
computer conferencing for more reflective, critical thinking. The opportunity for students
to challenge course materials, to challenge other students’ conceptions and arguments
within a course, and to find and compare multiple and perhaps conflicting sources of
information should all help promote critical thinking.
Because computer conferences can be archived and analyzed later, it is easier to
evaluate these discussions than those that occur in the classroom. Despite this, once again
it is difficult to find in the literature studies that relate specific design features of online
teaching to the development of empirically validated critical thinking skills, although
MacKnight (2001) and Scardamalia and Bereiter (1999) provide some guidelines on
facilitating critical thinking skills and knowledge construction online within school
settings. Thus Web-based learning provides the potential for the development of critical
thinking skills, but there is still a need for active intervention by moderators and
designers to ensure that critical thinking skills are actually developed.
Collaborative learning
One great advantage of online learning is the opportunity for students separated
by time and place to work together on a common task. Learning to work together online
is an increasingly important work-place skill, but it also provides opportunities for
students to share experiences, to learn how to work collaboratively, and to test and
develop their own ideas, without being physically present. It is particularly valuable for
courses where students are from different countries or cultures, and for continuing
professional development, where participants have relevant professional experiences to
share and draw from.
There is though evidence that using the Web for collaborative learning is not
without its own problems. The teacher must pay particular attention to ensure that
students are clear as to their tasks, that they have adequate resources for the tasks, and
that there are clear guidelines for working collaboratively. There must be procedures in
place to deal with conflict resolution within groups, and for dealing with students who do
not participate fully, or at all, in group assignments. Assessment of individual students
can be particularly challenging when they are working in groups. In this respect, once
again, the general literature on collaborative learning applies just as strongly to online as
9
to face-to-face teaching. Distance Education, Vol. 23, No. 1 is devoted to research on
collaborative and problem-based learning in distance education.
Cultural and ethical issues in international distance education
The development of online courses aimed at international audiences has led to
concerns about cultural imperialism and the possible dominance of American
programming (e.g. Boshier, et al., 1998). Mason (1998) came to the following
conclusions following five case studies of international distance education programmes:
a preponderance of English as the language for international distance
programmes
cultural issues were not being explicitly addressed in these programmes,
there was considerable diversity in the approaches to international distance
education,
going international forced a very careful consideration of the educational
process in all the case-studies
there was a focus on business, IT and educational technology topics,
reflecting the demands of the lifelong learning market.
Bates (2000; 2005) has criticised the ethics of some of the for-profit distance
education programmes being developed by more economically advanced countries. Bates
(2000) has also described some of the cultural issues in teaching at a distance that arise
from differing approaches to teaching and learning in different countries, especially the
differing relationships between teachers and students. He also noted the need for local
cultural adaptation of courses, and recommended joint and equal partnerships between
institutions in different countries to ensure cultural relevance.
Possibly for these reasons, the fear of American domination of the international
distance education market is so far unfounded. In major studies of international education
providers for the Australian government, Cunningham et al. (2000) and Ryan and
Stedman (2002) found little evidence that there would be “a tidal wave of new providers
emerging … in the short term”. However, they did warn that
the implications of commercialization are profound. The new providers are not
bound by norms or ideals of traditional higher education such as collegial
governance, linked research and teaching, or academic autonomy and control
(Cunningham et al, 2000, p. 153).
Similarly, Murphy, Zhang, and Perris (2003), reporting on online learning in Asia,
commented: “Arguably, any simple ‘imperialist’ strategy has failed, for a variety of
reasons”, pointing out that “many Asian countries are already supporting others in the
region and offering cross-border studies at a quality and cost that cannot be met by their
Western counterparts.” Thus, while caution is needed, experience is growing on
developing successful international distance education programmes that respect and re-
inforce different cultures. The whole of Volume 22, No. 1 of Distance Education is
devoted to articles on cultural issues in international distance education.
There is clear evidence that when well designed, distance education can be as
effective as face-to-face teaching, across a wide variety of subjects and target groups. As
a result of constructivist theory, some very strong claims have been made for the benefits
of online learning. However, to date, there is very little research to either deny or support
those claims. Perhaps more importantly though the development of online learning is
10
seen as meeting the needs particularly of knowledge-based economies. In contrast,
second generation distance education, based on the mass media of print and broadcasting,
may give greater economies of scale while still meeting the needs of industrial or
agricultural economies, and thus may be more appropriate for less economically
advanced countries.
Research into technologies
There have been hundreds of comparative studies, comparing for instance the
effectiveness of a broadcast lecture versus a face-to-face lecture, or an online course with
a face-to-face course. Generally, such studies have not proved very valuable. From
Schramm (1974) through Clark (1983) to Russell (1999), analysis of these studies have
shown that when properly designed, there are no significant differences in learning
between different media or technologies (face-to-face can be considered a medium of
teaching). The reason for this is that the medium of teaching is only one of many
different variables that influence the effectiveness of learning. In particular, the way a
particular medium is used - more accurately, its quality - is very important. Thus a poorly
prepared and delivered lecture will be less effective than a professionally produced
television programme - and vice versa. Well designed teaching in any medium is likely to
be effective.
However, this should not be interpreted to mean that the choice of technology
does not matter. Once again, it is important to look at the conditions that lead to the
successful or inappropriate use of different media in specific contexts. Research by Bates
and his associates (Bates: 1995, 2005) has shown that technologies vary in terms of their
access for distance learners, their costs, the kinds of learning they best support, the type
of interaction they provide, their organizational requirements, their novelty value and
their speed of development and maintenance. From this, Bates developed a decision-
making model called A C T I O N S (Access, Cost, Teaching function, Interactivity,
Organizational issues, Novelty and Speed) to help choose the most appropriate
combination of media and technologies for a particular context.
Current research into new technology
Also, at the time of writing there is considerable research and development into
emerging web-based technologies. These will be briefly mentioned.
Learning objects
A learning object can be anything from a single graphic or paragraph of text, a
single slide of a physiological cell, a self-assessed test, a simulated laboratory
experiment, or a short module of teaching. As well as the object being created in a digital
format, a whole set of other data can be digitally “tagged” to the object, such as verbal
descriptors, transaction software for charging a small fee for accessing the source,
copyright holder information, links to similar objects, etc. The importance of the ‘tags’
against each object is that they enable Internet search engines to locate appropriate
learning objects matching the descriptors used by the person searching for the object. A
course designer then could build a teaching programme with many such links integrated
11
within the overall teaching context, without having to create those objects from scratch
(see Wiley, 2002, Downes, 2001, and McGreal, 2004, for good explanations and critiques
of learning objects).
There is a lot of research interest in the technological aspects of learning objects,
such as the determination of common standards for tagging. However, there has to date
been very little application of learning objects on a large scale in distance education.
There are still unresolved questions about appropriate instructional design models, about
the business model (who pays and how will the cost be recovered), and institutional
policies towards the cost and maintenance of learning objects. Underlying the research
into learning objects though is the need to find convenient ways to store and manage the
large amount of digital materials now being created.
Student portals and e-portfolios
The more distance teaching moves online, the more important it becomes to
provide services to students over the Internet. To enable students to access all the services
they need in a user-friendly manner, a number of institutions have created student portals,
which provide a structured screen through which students can access their online
services, such as online self-enrolment, fee payment, course registration, access to online
course materials, grades, and instructor or tutor contact information. One such service
being developed is student e-portfolios, which allow students to create web-based
collections or summaries of their work, career and interests.
Social software
This is a generic term to describe a number of online software developments that
allow for the development of communities of practice, by enabling groups of people to
communicate and build resources of mutual interest. The simplest forms are e-mail,
bulletin boards, and online discussion forums, but more recently include weblogs (blogs)
and wikis.
A weblog allows any person with an Internet connection to publish to the Web.
Weblogs are a series of “posts” on a webpage, collections of hyperlinks and personal
observations, usually organized chronologically with the newest content at the top. Wiki
is the Hawaian word for “quick”. Wikis use a very simple programming language to
create common, shared web-sites that can be altered by anyone accessing the site. Some
institutions such as the University of British Columbia are integrating these technologies
into their online courses, to provide tools for students to create their own online learning
materials. Outside formal education, some areas of professional practice are using blogs
and wikis to share professional experience or build communities of practice.
Internet-based synchronous technologies
These are technologies that operate in “real-time” over the Internet. They include
Internet telephone service (VoiP), web conferencing (text and audio conferencing), and
mobile computing, using wireless. Web-conferencing currently focuses more on audio,
graphical and text communication in real time. Individuals can speak with one another
and collaborate on text-based projects using data conferencing tools such as document
sharing, white-boarding and typed “chat” or live audio. Bates (2005) provides a full
discussion of the issues associated with Internet-based synchronous technologies.
12
Learning objects, student portals and e-portfolios, social software, and Internet-
based synchronous technologies are just examples of the rapid technological changes
occuring. With the possible exception though of student portals and e-portfolios,
applications in distance education to date are limited by the need for access to high-speed
Internet services and the high cost of technology. Nevertheless there is a good deal of
experimentation going on in the USA, Canada and Europe in these new technologies,
which are likely to spread as high speed Internet access becomes more widely available.
The organization of research in distance education
Research into distance education has generally been the responsibility of
individuals working in the distance education field, or the subject of individual Ph.D.
theses. This is one reason why there is a large quantity of research, often of low quality,
although there are several individuals working relatively independently who consistently
produce high quality research.
High quality research that has had a measurable impact on the practice of distance
education has come generally from small research groups within distance education
universities or departments, such as the British Open University, the American Centre for
Distance Education at Penn State University, the Open University of Hong Kong
(RIDAL), Fernuniversität in Germany, the Open University of the Netherlands, and the
MAPLE research group in the Distance Education unit at the University of British
Columbia. In most cases these small research groups are internally supported, but seek
external funding for specific projects.
National research funding agencies and the European Commission have often
funded research into the underlying technologies of distance education, especially
information and communications technologies, but have been less keen to fund research
into distance education itself. In particular it is more difficult to get external research
funding for the “softer” areas such as policy research, cost-benefit analysis, instructional
design or learner support than for technology applications.
One well funded national programme was the TeleLearning Network of Centres
of Excellence (TL-NCE), a Canadian national consortium of researchers formed to
advance knowledge, technology and practice in networked collaborative learning. TL-
NCE received C$13 million (just under US$10 million) from 1996 from the Canadian
Federal government. Its focus again though was mainly on software development, and its
output was disappointing, considering the level of funding.
Similarly, the European Commission has provided extensive funding for projects
on the use of information and communication technologies in education, again with little
impact on overall practice. Besides an over-emphasis on technology, the European
Commission projects are too big and unwieldy to produce high quality research. For
instance, European Commission projects often require participants from a balance of
economically advanced and less advanced countries, partnerships with industry, and an
even spread of money across member nations. This may be good politics in that it
supports the integration of Europe but it usually results in poor research.
Small, well-focused, professionally staffed research teams, working
systematically over a five year time period, and extensively networked through
collaboration with other research teams through the Internet, publications and
13
conferences, are the most productive and sustainable models for research in this area.
Without institutional and government support, though, such teams will be difficult to
sustain.
Conclusions
Distance education presents major challenges for managers and teachers. The
growing importance of lifelong learning needs new approaches and new financial models
for public sector higher education institutions. Above all, distance education requires
major changes to the way teaching and learning are organized.
Research can be a useful tool for change. It can support innovation, help develop
effective business models, and improve current practice. For this to happen, though,
research into distance education needs to be integrated within the decision-making of any
institution considering the use of distance education. In particular, there needs to be a
greater focus on policy research, research that can help decision-makers implement and
support lifelong learning.
Lastly, in recent years there has been a major shift in policy with respect to
distance education, a move away from increasing access as its core rationale, to the
commercialization of education. In many countries, though, access to higher education
remains a major challenge. Even in economically advanced countries, access to lifelong
learning is becoming more and more important. Policy-makers should be aware that
distance education can bring increased access, support innovation in teaching, and be
used to organize higher education more effectively. Distance education research can play
a strong supportive role in such change.
Policy points
A number of policy recommendations can be drawn from this review of research
into distance education:
there is a large body of research-based knowledge that provides clear
guidelines for the successful practice of distance education; institutional
decision-makers ignore this knowledge base at their peril;
research has shown that student success can be markedly increased by
specialized distance course design and good quality personal support
through distance tutors;
distance education is not a good substitute for conventional higher
education for students straight from high school; but distance education is
a powerful mechanism for supporting lifelong learning;
online learning is seen as a means to better prepare learners for
knowledge-based economies; in contrast, mass media distance education
may be more cost-effective for agricultural- or industrial-based
economies;
research has indicated that very careful course design and online
moderation are needed for student success; however course design in
distance education is driven more by theory than research; more research
14
on course design and online tutoring is needed, particularly in terms of
developing critical and original thinking;
programmes that are delivered internationally require local cultural
adaptation; joint and equal partnerships between institutions in different
countries are one way to ensure cultural relevance;
there is an undue emphasis on funding research into distance education
technologies; more funding needs to be devoted to the “softer” areas of
research in distance education, such as policy research, cost-benefit
analysis, instructional design, and learner support;
research can inform decision-making but needs small, internally-supported
professional teams working in collaboration with other similar teams to
produce and disseminate meaningful results.
Relevant Internet sites
The following provide a good overview of refereed distance education journals:
http://www.irrodl.org/journalpg.html
http://cade.icaap.org/vol13.2/haughey.html
National Strategies for E-Learning in Post-Secondary Education:
http://unesdoc.unesco.org/images/0012/001262/126230e.pdf
The International Center for Distance Learning (ICDL) is an internationally-recognised
centre for research, teaching, consultancy, information and publishing activities based in
the UK Open University:
http://www-icdl.open.ac.uk/
The Commonwealth of Learning has released a series of print modules (20-40 pages
each) on a variety of topics relevant to distance education research.
http://www.col.org/resources/startupguides/prest.htm
UNESCO’s Asia Pacific Open and Distance Learning (ODL) Knowledge Base contains a
searchable database of information relevant to ODL, including information on regional
experts, best practices and policies
http://asiapacific-odl.oum.edu.my/
Quality assurance guidelines:
http://www.wcet.info/projects/balancing/principles.asp
http://www.center.rpi.edu/PewSym/mono3.html
http://www.futured.com/library_cp0299p11.htm
Learning objects:
http://www.reusability.org/read/
Student portals:
15
see http://www.nottingham.ac.uk/is/about/projects/unopod/index.phtml for a good
description of student portals and the process involved in development
E-portfolios:
http://www.estrategy.ubc.ca/news/update0401/040121-e-portfolios.html
Wikis:
Description: http://www.commoncraft.com/archives/000644.html
see http://www.e-strategy.ubc.ca/news/update0403/040324-wikis.html for examples of
how UBC has been using wikis
References
Bates, A. (1995) Technology, Open Learning and Distance Education London:
Routledge
Bates, A. (2000) Cultural and ethical issues in international distance education Distance
Education, Vol. 22, No. 1, pp. 122-136
Bates, A. (2001) National Strategies for e-Learning in Post-secondary Education and
Training Paris: UNESCO/International Institute for Educational Planning
Bates, A. (2005) Technology, e-Learning and Distance Education London: Routledge
Bates, A.W. and Poole, G. (2003) Effective Teaching with Technology in Higher
Education: Foundations for Success San Francisco: Jossey-Bass
Belawati, T. (1998) Increasing student persistence in Indonesian post-secondary distance
education Distance Education Vol. 19, No.1, pp. 81-109
Boshier, R. et al (1998) Worldwide America? Think globally, click locally Distance
Education Vol. 19, No. 1, pp. 109-123
Brindley, J., Walti, C. and Zawacki-Richter, O. (eds.) (2004) Learner Support in Open,
Distance and Online Learning Environments Oldenburg, Germany: Biblioteks-
und informationssystem der Universität Oldenburg
Clark, R. (1983) Reconsidering research on learning from media Review of Educational
Research Vol. 53, pp. 445-459
Cunningham, S. et al. (2000) The Business of Borderless Education Canberra:
Commonwealth of Australia, Department of Education, Training and Youth
Affairs
16
Downes, S. (2001). Learning objects International Review of Research in Open and
Distance Learning Vol.2, No. 1
Evans, T. (1994) Understanding Learners in Open and Distance Learning London:
Kogan Page
Fenner, J. A. (1998). Enrollment analysis Unpublished manuscript at IPT distance
program at Boise State University.
Harasim, L., Hiltz, S., Teles, L. and Turoff, M. (1995) Learning Networks: A Field Guide
to Teaching and Learning Online Cambridge, MA: MIT Press
Jonassen, D., Davidson, M., Collins, M., Campbell, J. and Haag, B. (1995)
Constructivism and computer-mediated communication in distance education
American Journal of Distance Education, Vol. 9, No. 2, pp. 7-26
Kember, D. (1995). Open learning courses for adults: A model of student progress
Englewood Cliffs, NJ: Educational Technology
McGreal, R. (2004) Online Education Using Learning Objects London: Routledge
McIntosh, N. , Calder, J. , and Swift, B. (1976) A Degree of Difference. A Study of the
First Year's Intake to the Open University of the UK London: Society for
Research into Higher Education
MacKnight, C. (2001) Supporting critical thinking in interactive learning environments,
in Maddux, C. and Lamont Johnson, D. (eds.) The Web in Higher Education
Binghamton, NY: The Haworth Press, pp.17-32
Mason, R. (1998) Globalising Education: Trends and Applications London: Routledge
Moore, M. G. (1973). Towards a theory of independent learning Journal of Higher
Education Vol. 44
Moore, M. G. and Kearsley, G. (1996) Distance Education: A Systems View Belmont,
CA: Wadsworth Publishing
Moore, M. G. and Thompson, M. (1990) The Effects of Distance Education: A Summary
of the Literature University Park, Penn.: American Centre for Distance Education
Murphy, D., Zhang, W. and Perris, K. (2003) Online learning in Asian Open
Universities: resisting content imperialism? London: The Observatory on
Borderless Higher Education
The Open Learning Agency (1992) Lifelong Learning and Human Resource
Development Burnaby, B.C.: The Open Learning Agency
17
Paloff, R. and Pratt, K. (2001) Lessons from the Cyberspace Classroom San Francisco:
Jossey-Bass
Rosenberg, M.J. (2001) e-Learning New York: McGraw-Hill
Russell, T. L. (1999) No Significant Difference Phenomenon Montgomery, AL:
International Distance Education Certification Center
Ryan, Y. and Stedman, L. (2002) The Business of Borderless Education: 2001 Update
Canberra: Commonwealth of Australia
Salmon, G. (2000) E-Moderating London: Kogan Page
Scardamalia, M., and Bereiter, C. (1999) Schools as knowledge-building organizations,
in Keating, D. and Hertzman, C. (eds.) Today's Children, Tomorrow's Society:
The Developmental Health and Wealth of Nations New York: Guilford (pp. 274-
289)
Schramm, W. (1974) Big Media, Little Media San Francisco, CA: Sage
Senge, P. (1990) The Fifth Discipline: The Art and Practice of the Learning Organization
New York: Doubleday
Strother, J. (2002) An assessment of the effectiveness of e-learning in corporate training
programs International Review of Research in Open and Distance Learning Vol.
3, No. 1
Tait, A. and Mills, R. (eds.) (2002) Rethinking Learner Support in Distance Education:
Change and Continuity in an International Context London: Routledge
Taylor, J. C. (1999). Distance education: the fifth generation Proceedings of the 19th
ICDE World Conference on Open Learning and Distance education, Vienna,
Austria
Twigg, C. (2001) Quality Assurance for Whom? Providers and Consumers in Today’s
Distributed Learning Environment Troy, NY: the Pew Learning and Technology
Program, Rensselaer Polytechnic Institute
Wiley, D. (ed.) (2002) The Instructional Use of Learning Objects Bloomington, IN:
Agency for Instructional Technology
Woodley, A. and McIntosh, N. (1980). The door stood open. An evaluation of the Open
University younger student pilot scheme Milton Keynes: Survey Research
Department, Open University
18
Dr. Tony Bates
Tel.: (1)-604-733-9449
President and CEO, Tony Bates Associates Ltd (2003 - )
Vancouver, B.C.,
Canada
Research Chair in e-Learning (2005 - ),
Open University of Catalonia,
Barcelona,
Spain
Cisco Systems Chair in e-Learning (2004-2005),
Southern Alberta Institute of Technology
Calgary, Alberta
Canada
Director, Distance Education and Technology (1995-2003)
University of British Columbia,
Vancouver, B.C.,
Canada
Research Officer/Professor of Educational Media Research (1969-1989)
The Open University,
Milton Keynes,
England