6 | Social Education | January/February 2024
Social Education 88 (1)
©2024 National Council for the Social Studies
The Keys to the White House:
The Outlook for 2024
Allan J. Lichtman
S
ince 1996, I have apprised readers of Social
Education of my predicted presidential elec-
tion results based on the Keys to the White House.
The Keys are a historical-based index system for
predicting the results of American presidential
elections that have been successful since 1984.
The Keys gauge the strength and performance of
the party holding the White House. If six or more
keys turn against the White House party, they are
predicted losers (see Table 1). In 2016, in deance
of polls and pundits, the Keys predicted Donald
Trump’s victory, and in 2020, the Keys predicted
that he would become the rst president since
George H. W. Bush in 1992 to lose a reelection
bid (see Table 2 on p. 8).
The Big Picture of Presidential Elections
Under pressure to cover the presidential election
nearly day by day, the media focused on the
horse-race polls that independent and partisan
organizations issue in abundance. However, polls
taken months before an election had zero predic-
tive value, leading to outlandish forecasting errors.
In June of the election year 1988, Republican can-
didate George H. W. Bush trailed his Democratic
opponent, Michael Dukakis, by 17 percent,
according to the Gallup poll. Bush ultimately
defeated Dukakis by 8 percent, for a 25-point
swing. Even late polls can be misleading. In 1980,
a Gallup poll two weeks before the election
showed Republican challenger Ronald Reagan
trailing Democratic President Jimmy Carter by 8
percent. Reagan ultimately defeated Carter by
10 percent, for an 18-point swing. In 2012, the
nal Gallup poll just before the election showed
President Barack Obama trailing challenger Mitt
Romney by 1 percent. Obama ultimately defeated
Romney by 4 percent, for a 5-point swing in just a
few days.
This work presents a unique model for explain-
ing and predicting the outcome of presidential
contests, including 2024. The Keys to the White
House model does not use horse-race polls or
presidential approval ratings. It does not focus
primarily on economic trends. Instead, the Keys
consist of 13 simple true/false questions based on
the insight that presidential elections are votes up
or down on the broadly dened strength and per-
formance of the party holding the White House.
That is, governing, not campaigning, counts in
electing the American president.
The Keys gauge the big picture of a president’s
record, such as midterm election results, internal
nomination contests, third-party challenges, the
short- and long-term economy, policy change,
social unrest, scandal, and foreign and military
failures and successes. Only two keys relate to the
candidates, asking whether the incumbent or chal-
lenging party candidate is a once-in-generation
broadly inspirational, charismatic gure. Unlike
most academic models, the Key model’s questions
are simple and easy for anyone to understand and
even use on their own. The Keys make for a good
interview or commentary; anyone can weigh in
with their ideas.
Answers to some of the questions posed in
the Keys require the kind of informed evalua-
tions that historians invariably rely on in drawing
conclusions about past events. Two constraints
distinguish these assessments from the ad hoc
judgments offered by conventional political com-
mentators. First, all judgment calls are made con-
sistently across elections; the threshold standards
established in the study of previous elections must
be applied to future contests. Second, each Key
has an explicit denition, briey summarized in
Table 1.
The Keys to the White House demonstrate that