Adobe Partner Connection
Reseller Program Guide
EMEA
2
Adobe Partner Connection Reseller Program
Content
Overview of Adobe Partner Connection Program .......................3
Reseller Program levels ................................................4
Reseller Program level details ..........................................6
Reseller Program benefits ............................................. 10
Deal Registration Incentive .............................................11
ETLA Resale............................................................14
Specialisations ........................................................20
Onboarding ...........................................................22
Definitions ............................................................25
Adobe® Partner Connection
Reseller Program
EMEA Program Guide
v.
3
Adobe Partner Connection Reseller Program
Adobe® Partner Connection Reseller Program
EMEA Program Guide
Overview of Adobe Partner Connection Program
The primary goal of the Adobe Partner Connection Program is to reward Adobe partners for helping to drive our
mutual strategic objectives.
• Grow profitable revenue
• Drive greater account penetration
• Acquire new customers
• Keep customers current on Adobe’s latest technology innovations
We believe that together with our partners, we can achieve these goals. We are committed to rewarding partners
who work toward these goals through better partner program infrastructure, training, and incentives. Adobe will
provide both financial incentives, such as rebates, deal registration, marketing funds, and non-financial incentives,
such as NFR software, training, and public recognition, to partners who work with us to drive these objectives.
Programs and partner types
A primary goal of the Adobe Partner Connection Program is to recognise and reward the unique competencies of
each partner. To do this, it is important to identify the role that each partner plays. The Partner Connection Program
consists of two unique programs designed for the following partner types: Distributor and Reseller. In addition, when
a partner focuses on a specific vertical market such as education the Partner Connection Program will treat this
attribute differently and reward for unique areas of focus or specialisation.
Programs and examples of partner types
Distributor Program Reseller Program
Retail Program
General Distributors Small, medium, and large resellers; Retail Stores
Specialised vertical Distributors Registered Resellers Online Retailers
Multi-Group Distributors Certied Resellers
Gold Resellers
Platinum Resellers
Multi-Group Resellers
Note: Additional partner types include Solution partners, Connect partners, OEM/ISV partners, and System Integrators, which will
continue to be run as separate programs at this time.
Reseller Program overview
Eligibility to join the Reseller Program is open to all businesses that sell Adobe software products to end user
customers. Participation in the program is required for access to any Adobe pricing and licensing options. Non-
participating resellers will not have access to any Adobe offerings.
The description of the program that follows is an integral part of the Adobe Partner Connection Program Agreement
and is designed to be read in conjunction with the Program Agreement that must be executed by each participating
reseller. Any terms and definitions covered here shall have the same meaning as set forth in the Program
Agreement.
Adobe Partner
Connection Portal
German: www.adobe.com/de/partners
Spanish: www.adobe.com/es/partners
French: www.adobe.com/fr/partners
English: www.adobe.com/uk/partners
Italian: www.adobe.com/it/partners
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Adobe Partner Connection Reseller Program
Adobe retains the right, by email notification and other communication posted to the Adobe Sales Center, Adobe
Partner Connection Portal, or any other similar partner/reseller communication website, to effect and announce
changes to the Program Guide and to the policies and procedures described in this document and such changes that
will be deemed to be incorporated herein by reference. Any changes will be effective 30 days from the date of the
announcement. The changes or revisions described in this section will become effective on the date (or after the
period) specified in the notice and will be deemed to modify and/or supplement the terms of this Program Guide as
of such effective date. All new versions of the Program Guide shall supersede and replace all prior and existing
versions of the Program Guide. All support and resources provided by Adobe are subject to availability. The Adobe
Partner Connection Program is defined as a worldwide program and leverages a common framework for our
partners across the globe. This document reflects the regional implementation of the framework for Europe, the
Middle East and Africa.
Participation in the Reseller Program is subject to compliance with the requirements for participation for each
applicable partner level as detailed below and subject to approval by Adobe. Without prejudice to Adobe’s right to
reject any potential reseller from participating in the Reseller Program, Adobe reserves the right to change the
requirements to join the Reseller Program at any time. Reseller will treat all materials relating to the Adobe Partner
Connection Program, including this Program Guide, as confidential and will only disclose such information to a
person who is an employee of reseller and who is obligated to keep such information confidential.
Reseller Program levels
The Reseller Program rewards five different levels of engagement with Adobe: Registered, Certified, Gold, Platinum
and Multi-Group. Resellers not participating in the Reseller Program will not have access to any Adobe offerings.
Reseller Program level definitions
Registered - The Registered level allows resale of Adobe commercial shrinkwrap and TLP commercial, education,
and government products. It requires an online click-through agreement for each reseller.
Certified - In addition to the benefits of the Registered level, Certified Resellers are eligible to sell Adobe’s
Cumulative Licensing Program (CLP), and Value Incentive Plan (VIP) programs. Certified Resellers also have the
option to be listed in the Partner Finder.
Gold - The Gold level requires a reseller to meet the requirements for both the Registered and Certified levels, plus
the additional requirements of the gold level, and to have been an Adobe reseller in the Adobe Partner Connection
Program for a minimum of six (6) months. Gold Resellers are eligible for deal registration. Gold Resellers may be
eligible for NFR (not-for-resale) software.
Platinum - The Platinum level requires the highest level of performance and engagement in the Adobe
business. In return, it provides the reseller with the richest level of benefits in the Reseller Program. Platinum
level resellers must meet all of the requirements for the Registered, Certified, and Gold levels, plus the additional
requirements of the Platinum level. In addition to access to deal registration and an Adobe Channel Account
Manager, Platinum Resellers are eligible for performance incentives in the form of quarterly rebates. Platinum
Resellers may be eligible for marketing funding. Adobe will inform a qualifying Platinum Reseller, where applicable,
of the availability of such marketing funds and of the conditions and selection criteria for their availability
Multi-Group - The Multi-Group level is specifically targeted at Resellers that have multiple subsidiaries, at various
Reseller Program levels, located within Europe. Multi-Group Resellers must meet the requirements according to the
Reseller Program level they are eligible for plus; the additional requirements of the Multi-Group level. In addition to the
benefits available under each Reseller Program level, Multi-Group Resellers will have an assigned Adobe Channel
Account Manager that oversees and manages across the entire Reseller Group.
Restrictions on non-participating resellers
Only participating resellers will have access to any Adobe offerings. In addition, resellers in the Reseller Program at
any level are prohibited from reselling Adobe products on public online marketplaces.
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Adobe Partner Connection Reseller Program
Requirement summary
Gold, Platinum and Multi-Group Reseller program levels require a minimum Annual Qualifying Revenue threshold to
be met to enter, or maintain status at that level. The Platinum and Multi-Group Reseller Program levels also have
minimum personnel requirements as further described in the “Reseller Program level details” section within this
program guide.
The Annual Qualifying Revenue thresholds will be calculated based on the last four (4) completed Adobe fiscal quarters
qualifying revenue (defined below), and according to the applicable country tier where reseller is located.
For the full list of countries by tier refer to the “Other definitions” section within this program guide.
Reseller level Annual Requirements Personnel Requirements
Registered N/A N/A
Certied N/A N/A
Gold Tier 1 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government: $475K
Education: $180K & min 10 transactions p/a
Tier 2 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government revenue: $400K
Education Revenue: $90K & min 10 transactions p/a
Tier 3 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government revenue: $230K
Education Revenue: $75K & min 10 transactions p/a
N/A
Platinum Tier 1 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government revenue: $3M
Education Revenue: $1M & min 20 transactions p/a
Tier 2 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government revenue: $2.5M
Education Revenue: $750K & min 20 transactions p/a
Tier 3 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government revenue: $2M
Education Revenue: $500 K & min 20 transactions p/a
Appoint an Adobe Product Line Manager
(“Dedicated Personnel” in Tier 1 countries.
“Shared Personnel” in Tier 2 and 3
countries).
See the “Other denitions” section within
this guide for more information.
Platinum Reseller must appoint a
Designated Named Resource to drive
retention, renewals & deployment - Must
be dierent person to the Adobe Product
Line Manager
Multi-Group VIP & VIP Marketplace Qualifying Revenue:
Commercial, Government & Education
* Annual Qualifying Revenue: M
Multi-Group Resellers must have a minimum of two () Platinum
Reseller subsidiaries within Europe.
All of the above plus;
Designated Multi-Group Executive
contact to oversee the Adobe and Partner
relationship at Regional level
* Annual Qualifying Revenues will be calculated based on the last four (4) completed Adobe fiscal quarters
qualifying revenue. See the “Definitions” section within this program guide for list of eligible products.
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Adobe Partner Connection Reseller Program
Pricing and licensing program summary
Reseller access to Adobe pricing and licensing options varies based on program level and specialisation.
Shrink C TLP C TLP G TLP E* CLP, &
VIP C
CLP,
VIP G &
CCDA
CLP E, &
VIP E
CLP, &
VIP WW
Registered Reseller
ü ü ü ü
Certied, Gold, and
Platinum Resellers (no
Specialisations)
ü ü ü ü ü ü
Certied + with Education
Specialisation
ü ü ü ü ü ü ü
Platinum with Worldwide
Specialisation
ü ü ü ü ü ü
C = Commercial
E = Education
G = Government
TLP = Transactional Licensing Program
CLP = Cumulative Licensing Program
CCDA = Creative Cloud Desktop Apps (Government only)
VIP = Value Incentive Plan
WW = Worldwide (commercial only)
*TLP education includes non-profit entities. See http://www.adobe.com/volume-licensing/non-profit.html for the definition of
qualifying non-profit entities.
VIP terms and conditions and account administration
The VIP Member is required to accept the terms and conditions; an Account Manager is not permitted to accept on
the Member’s behalf. When inviting a new VIP Member to join VIP, the Account Manager must send the email
invitation to the potential Member.
Also, an Account Manager may not serve as the primary administrator, but the VIP Member may appoint its Account
Manager as an additional administrator to help manage the Member’s account.
Exclusion of Adobe-led sales
Unless otherwise noted, Adobe-led sales fulfilled under a master Limited Scope Fulfillment Agreement (LSFA) or
Limited Scope Transaction Agreement (LSTA) are not included in APC, and thus such transactions are excluded from
all APC financial Incentives, requirements for program level attainment, access to pricing and buying program
options, and everywhere VIP is refrenced in this Program Guide. Adobe-led sales include ETLA, VIP Custom and all
other transactions fulfilled under an LSFA or LSTA.
Reseller Program level details
A detailed description of additional eligibility, program requirements, and benefits follows.
Registered Reseller
Requirements Benets
Register online on the Adobe Partner Connection Portal and
complete the Adobe Partner Prole
Access to resources & communications on the Adobe Partner
Connection Portal
Accept the Reseller Program Agreement in the format of a
click-through online agreement
Access to no-charge, online training & accreditation on the
Adobe Channel Training Center
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Adobe Partner Connection Reseller Program
Comply with the rules & guidelines in reference to the sale
of Adobe products
Eligibility to purchase Adobe commercial shrinkwrap and
TLP commercial and education products from an Authorised
Adobe Distributor (list available on the partner portal)
Certified Reseller
Certified Resellers must meet all eligibility requirements for both the Registered and Certified levels.
Annual Requirements Benets
All requirements above, plus: All benets above, plus:
Submit the Certied Reseller online application Eligibility to purchase CLP and VIP commercial and
Government products from an Authorised Adobe Distributor
or Reseller (lists available on the partner portal)
Complete the Adobe Business Partner Code of Conduct
training. (Minimum of one representative who holds
responsibility for overseeing compliance)
Eligibility to earn specialisations for access to CLP and VIP
education products
Public listing as a Certied Reseller on the Adobe website and
use of Certied Reseller logo
Eligibility to participate in exclusive Adobe partner events,
as invited by Adobe
Gold Reseller
Gold Resellers must meet all eligibility requirements for the Registered, Certified, and Gold levels. The primary
requirement for participation in this level is to meet a minimum Annual Qualifying Revenue threshold. Resellers must
meet the threshold corresponding to the applicable country tier where reseller is located. Only Education Specialised
Resellers may qualify to meet an Education Annual Qualifying Revenue threshold. In addition to meeting the
Education Revenue threshold resellers must have booked a minimum of transactions within the Annual
evaluation period.
Annual Requirements Benets
All requirements above, plus: All benets above, plus:
Meet minimum 6 months as an Adobe authorised reseller in the
Adobe Partner Connection Program prior to applying at the Gold level
Eligibility to participate in the Deal Registration
incentive and receive rebates for qualifying deal
submissions..
Gold Resellers are required to meet an Annual Qualifying Revenue
threshold, according to the country tier where reseller is located
Tier 1 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government: $475K
Or; Education: $180K & min 10 transactions p/a
Tier 2 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government: $400K
Or; Education: $90K & min 10 transactions p/a
Tier 3 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government revenue: $230K
Or; Education: $75K & min 10 transactions p/a
For the full list of countries by tier refer to the “Other definitions”
section within this program guide.
Eligibility to participate in joint product launches,
promotions, or campaigns as invited by Adobe
Complete the Adobe Business Partner Code of Conduct training.
(Minimum of one representative who holds responsibility for
overseeing compliance)
Eligibility to receive not-for-resale (NFR) copies
of select soware according to applicable Adobe
policy.
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Adobe Partner Connection Reseller Program
Public listing as a Gold Reseller on the Adobe
website and use of Gold Reseller logo
Access to pre-sales support line
Qualifying Revenue Includes Excludes
VIP & VIP Marketplace
revenue
Commercial & Government
All products available on the Commercial &
Govornment VIP & VIP Marketplace pricelists.
New & Renewals, Full & Partial Subscriptions
licensed through the APC resale Program.
Non-product revenue (rebates, revenue
share, referral fees, etc.), OEM, EduServ
Renewals, shrinkwrap, ETLA and
any Adobe-led sales fullled under a
master LSTA or LSFA, CLP, TLP, FLP and
enterprise product revenue (including
but not limited to LiveCycle, Connect,
Adobe Marketing Cloud, and Adobe
Analytics).
VIP & VIP Marketplace
revenue
Education
All products available on the Education VIP &
VIP Marketplace pricelists. New & Renewals, Full
& Partial Subscriptions, includes Device, Named
User licenses and K licenses licensed through
the APC resale Program.
Annual Qualifying Revenue will be calculated based on the last four (4) completed Adobe fiscal quarters. See the
“Definitions” section within this program guide for further details on qualifying revenue.
Platinum Reseller
Platinum Reseller is the highest level and provides the richest level of benefits in the Reseller Program. This level is
reserved for resellers that make a significant investment in the Adobe business. The primary requirements to become
a reseller at this level are to meet a minimum Annual Qualifying Revenue threshold. Resellers at this level must also
maintain the minimum personnel requirements. Resellers must meet the threshold corresponding to the applicable
country tier where reseller is located. Only Education Specialised Resellers may qualify to meet an Education Annual
Qualifying Revenue threshold. In addition to meeting the Education Revenue threshold resellers must have booked
a minimum of transactions within the Annual evaluation period.
For the avoidance of doubt a reseller who has a registered oce in Europe is free to supply Adobe soware
products within Europe, without geographic restriction.
Requirements Benets
All requirements above, plus: All benets above, plus:
Meet minimum 12 months as a Gold Reseller prior to applying at
the Platinum level
Assigned an Adobe Channel Account Manager
Platinum Resellers are required to meet an Annual Qualifying
Revenue threshold according to the country tier where reseller is
located
Tier 1 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government: $3M
Education: $1M & min 20 transactions p/a
Tier 2 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government: $2.5M
Education: $750K & min 20 transactions p/a
Tier 3 countries:
VIP & VIP Marketplace Qualifying Revenue:
Commercial & Government: $2M
Education: $500K & min 20 transactions p/a
For the full list of countries by tier refer to the “Other definitions”
section within this program guide.
Eligibility to earn performance incentives (rebates)
tied to quarterly objectives and ETLA (rebates) for
qualifying Commercial, Education and Government
transactions
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Adobe Partner Connection Reseller Program
Appoint an Adobe Product Line Manager who is responsible for
all Reseller’s activities with respect to Adobe products
(“Dedicated Personnel” in Tier 1 countries. “Shared Personnel” in
Tier 2 and 3 countries)
Appoint a Designated Named Resource to drive retention,
renewals & deployment - Must be dierent person to Adobe
Product Manager
See the “Other denitions” section within this guide for more
information
Eligibility to purchase commercial and government
CLP and VIP products direct from Adobe
Complete the Adobe Business Partner Code of Conduct training.
(Minimum of one representative who holds responsibility for
overseeing compliance) - Annually
Platinum Resellers may be eligible to receive
Marketing Funds, when available and subject to the
conditions and selection criteria for their availability
Execute the Platinum Reseller Agreement - Annually Eligibility to apply for the Worldwide Specialisation
subject to execution of a worldwide reseller
addendum
Submit end user sell-through and point of sale (POS) reports as
specied by Adobe
Public listing as a Platinum Reseller on the Adobe
website and use of Platinum Reseller logo
Platinum Reseller agrees to conduct a Quarterly Business Review
aended by key partner and Adobe personnel
Must have an existing online marketplace and be able to onboard
into Adobe’s VIP Marketplace program within the first 6 months
of enrollment
Direct purchasing Platinum Resellers are eligible
to resell VIP Marketplace through Adobe’s API
integration.
Must have a Customer Lifecycle Management (CLM) process, or
similar process in place to retain and grow customers and
eciently track and drive Renewals
Platinum Reseller commitment to perform mutually agreed upon
Sales & Marketing activities during the scal quarter
Platinum Resellers must co-invest in driving Adobe business by
mutually investing in marketing activities. Platinum Resellers
must match Adobe marketing spend in order to be eligible to
participate in the MDF scheme
Qualifying Revenue Includes Excludes
VIP & VIP Marketplace
revenue
Commercial & Government
All products available on the Commercial &
Govornment VIP & VIP Marketplace pricelists.
New & Renewals, Full & Partial Subscriptions
licensed through the APC resale Program.
Non-product revenue (rebates, revenue
share, referral fees, etc.), OEM, EduServ
Renewals, shrinkwrap, ETLA and any
Adobe-led sales fullled under a master
LSTA or LSFA, CLP, TLP, FLP and enterprise
product revenue (including but not limited
to LiveCycle, Connect, Adobe Marketing
Cloud, and Adobe Analytics).
VIP & VIP Marketplace
revenue
Education
All products available on the Education VIP &
VIP Marketplace pricelists. New & Renewals,
Full & Partial Subscriptions, includes Device,
Named User licenses and K licenses
licensed through the APC resale Program.
Annual Qualifying Revenue will be calculated based on the last four (4) completed Adobe fiscal quarters. See the
“Definitions” section within this program guide for further details on qualifying revenue.
A formal evaluation will take place on an annual basis. In the event Adobe determines that a Platinum Reseller no
longer qualies for participation in the program at the Platinum level, Adobe will provide ninety () days wrien
notice before proceeding to down level the account.
Multi-Group Reseller
Multi-Group Resellers will have multiple subsidiaries, at various Reseller Program levels, located within Europe.
Multi-Group Resellers must meet the requirements according to the Reseller Program level they are eligible for
plus; the additional requirements of the Multi-Group level. In addition to the benets available under each Reseller
Program level, Multi-Group Resellers will have an assigned Adobe Channel Account Manager that oversees and
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Adobe Partner Connection Reseller Program
manages across the entire Reseller Group.
Only the Multi-Group Platinum Resellers are eligible for performance incentives in the form of quarterly rebates.
Each Multi-Group Platinum Reseller entity will recieve an individual Quarterly Performance Goal, which will be
dened based on the Multi-Group Platinum Reseller qualifying revenue within territory. Rebates will be paid out
based on the Multi-Group Platinum Resellers aainment against the individual Quarterly Performance Goals, and
rebates earned will be paid seperately to each Multi-Group Platinum Reseller. Resellers that meet the requirements
for the Multi-Group Reseller level will automatically qualify.
Requirements Benets
All requirements per corresponding Reseller Program level
plus;
All benets per corresponding Reseller Program level plus;
Reseller Group generates VIP & VIP marketplace Qualifying
Revenue: of at least $15M
(Commercial, Government & Education)
Adobe Channel Account Manager assigned to manage and
oversee Multi-Group Reseller business
Minimum of two (2) Platinum Reseller subsidiaries within
Europe
Certied Multi-Group Reseller subsidiaries are eligible to
participate in the Deal Registration incentive and receive
rebates for qualifying deal submissions..
One (1) Platinum Reseller subsidiary receives the Multi-
Group Reseller Quarterly Performance Revenue Goals
From time to time Multi-Group partners may be oered
incremental incentives and benets that are not available to
other progam levels
Designated Multi-Group Executive contact to oversee the
Adobe and Partner relationship at Regional level
Multi-Group partners will be targeted individually for their
quarterly rebates. Payout will be calculated on individual
entities performance and paid out to each entity directly.
Annual Qualifying Revenue will be calculated based on the last four (4) completed Adobe fiscal quarters. See the
“Definitions” section within this program guide for further details on qualifying revenue.
Reseller Program benefits
The Reseller Program is designed to offer rich benefits for partners who develop a deep expertise in the Adobe
business and align their goals and objectives accordingly. There are varying levels of benefits for each Reseller Program
level.
Adobe’s program of benefits includes deal registration, performance incentives (rebates), marketing funds, and
non-financial benefits. These benefits will be awarded to those resellers that meet Adobe’s expectations for growing
the business and increasing customer loyalty.
Financial incentive overview
Adobe offers a package of financial incentives to resellers who meet high performance objectives such as a revenue
target achievement, specific quarterly goals (such as by vertical market or product), and demand generation,
particularly with new customers. These incentives include performance incentives (rebates), deal registration
rebates, and marketing incentives. Eligibility to receive financial incentives depends on a reseller’s current standing
with Adobe, level in the program (Registered, Certified, Gold, Platinum or Multi-Group), and specialisations. The
diagram below illustrates which financial incentives are available at each Reseller Program level.
Registered Certied Gold Platinum Multi-Group
Deal Registration
ü ü ü
Quarterly Rebates
ü ü Platinum only
Marketing Funds
When available
and subject to the
conditions and
selection criteria for
their availability
Platinum only
When available
and subject to the
conditions and
selection criteria for
their availability
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Adobe Partner Connection Reseller Program
Deal Registration Incentive
The deal registration incentive is designed to reward Adobe resellers for generating demand for Adobe products.
Adobe Partner Connection resellers at the Multi-Group Certified, Gold, Platinum Reseller levels are eligible to
participate in the deal registration incentive. All eligible resellers may register commercial and government
opportunities. Resellers must have the appropriate market specialisation to register education opportunities.
Overview and reward calculation
Adobe relies on its reseller partners to create demand for our products by presenting them to customers, explaining
features and benefits, and supporting the entire sales cycle from first evaluation to purchase. Adobe wishes to
reward those resellers that become advising resellers to these customers, particularly in light of a competitive
environment when customers have ample choice of Adobe resellers from which to purchase. In order to support
customer choice and to compensate committed and competent resellers, Adobe offers the deal registration
incentive to reward activities that lead customers toward evaluating and adopting an Adobe solution.
Deal registration involves a monetary incentive for validated, forecasted purchases of Adobe products. Once the sale
closes (the customer has purchased the product), the reseller that forecasted and registered the purchase first (and
received approval from Adobe), and claimed the qualifying purchase order, will receive the reward.
Deal Registration Incentive Benefit
Eligible resellers who meet all contractual requirements and who comply with the process and requirements for
deal submission (outlined below), will be eligible to receive the following benefits:
Buying
program/s
Payout per
deal
Deal characteristics & criteria
VIP 15% reward
+ unit deal.
Acrobat & Adobe Sign subscriptions only.
Full year or any pro-rated duration. New subscriptions only; renewals are not eligible. All
Acrobat and Adobe Sign SKUs sold through the VIP program only. Adobe Sign transactions
must have a minimum of , transactions, or transactions = VIP unit. Available in all
vertical markets. Excludes VIP Level opportunities.
VIP
Marketplace
20% reward
+ unit deal.
Acrobat & Adobe Sign subscriptions only.
Full year or any pro-rated duration. New subscriptions only; renewals are not eligible. All
Acrobat and Adobe Sign SKUs sold through the VIP Marketplace program only. Adobe
Sign transactions must have a minimum of , transactions, or transactions = VIP
Marketplace unit. Available in all vertical markets.
VIP 10% reward
+ unit deal.
All other products on the VIP and VIP Marketplace price lists excluding Creative Cloud (all
apps & single apps) Full year or any pro-rated duration. New subscriptions only; renewals are
not eligible. Available in all vertical markets. Includes Acrobat VIP Level opportunities.
Opportunities eligible for deal registration
Deal registration opportunities must be Net New to Adobe at the time of registration to be eligible for the deal
registration incentive. Net New means an opportunity that is both new to the deal registration incentive (not
submitted by another reseller) and new to the Adobe sales pipeline (i.e. not being actively worked on by an Adobe
Sales Representative and also not a renewal of an existing VIP, CLP or term based license.) Customers that open a
new VIP contract instead of renewing an existing VIP contract are not eligible. Incremental new licenses added to
existing VIP customers are eligible, providing the incremental amount meets the above thresholds; however, note
that new license SKUs for upsell opportunities may not be submitted on the same purchase order as renewal SKUs.
Opportunities that are the result of switching buying programs, i.e. ETLA > VIP, are not eligible for deal registration.
For VIP multi-year commit deals, only the value of the first 12 months is eligible for deal registration payout. For
approved deals that are identified (sourced), by a single reseller, the “sourcing” reward will be provided to the
reseller, even if the deal is closed by another reseller.
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Adobe Partner Connection Reseller Program
If Adobe finds that you have registered an ineligible opportunity, we reserve the right to (i) back out such
transactions from your deal registration payout, or (ii) debit any future payments by the ineligible amount, if the
relevant rebate has already been paid.
Add-ons to renewals are not eligible, unless the add-on/incremental component meets the minimum license
quantity refrenced in the table above. Add-on units must be in addition to the products Adobe is expecting
customer to renew and result in incremental revenue. No payment will be made if add-on results in same or less
revenue. Note; Only the add-on component will be eligible for deal registration.
Upsell opportunities for existing customers during the year are eligible, however, the upsell/incremental component
must meet the minimum license quantity refrenced in the table above. Upsell/incremental units must be in addition
to the products Adobe is expecting customer to renew and result in incremental revenue. No payment will be made
if upsell results in same or less revenue. Note; Only the upsell incremental component will be eligible for deal
registration.
Products eligible for Deal Registration
All eligible VIP (including VIP Markeplace) Acrobat, Adobe Sign, Print & Publishing and Consumer Products (see
“Definitions”) are eligible for deal registration. Creative Cloud, (all apps & single apps) Commercial, Education and
Government Products and perpetual licenses (TLP & CLP) are not eligible for deal registration.
Other Adobe products such as Adobe Marketing Cloud, LiveCycle, and Connect mare not eligible for the Deal
Registration Incentive under the Adobe Partner Connection program; however, they may be eligible for deal
registration in other Adobe partner programs.
Qualifying Revenue and order eligibility
For Platinum and Multi-Group Platinum Resellers that purchase directly from Adobe, qualifying revenue for the deal
registration incentive calculations is based on net-to-Adobe revenue. For all other orders that are purchased through
an Authorised Adobe Distributor, qualifying revenue is based on the Adobe Recommended Retail Price (RRP).
VIP renewals, Upgrade Plan renewals and FLP are not eligible for deal registration.
All deals are capped at $500,000 USD or the equivalent in the currency applicable to the deal. This cap is inclusive of
any products that are ineligible for deal registration. (See “Minimum thresholds”).
Opportunities submitted and/or booked outside of the reseller’s defined territory in the Adobe Partner Connection
Program Agreement are ineligible for the deal registration incentive (notwithstanding that the reseller may hold the
Worldwide Specialisation).
To be eligible for deal registration payout, orders must be placed at least one day prior to the opportunity expiration
date, and the latest submit date must be at least one day prior to the order date.
Minimum thresholds
For Acrobat & Adobe Sign VIP/VIP Marketplace opportunities, a 10-unit minimum deal size is required. The 10-unit
minimum threshold can be achieved with either full-year or pro-rated Acrobat & Adobe Sign subscription SKUs
available through VIP/VIP Marketplace only. Any combination of Acrobat & Adobe Sign subscription SKUs may be
used to meet VIP/VIP Marketplace minimum unit threshold. Adobe Sign transactions must have a minimum of 1,500
transactions, or 150 transactions = 1 VIP unit.
Deal Registration Incentive Terms & Conditions
• All orders must be placed at least one day after the submit date on the Deal Registration opportunity.
• All orders must be placed prior to the expiration of the Deal Registration opportunity.
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Adobe Partner Connection Reseller Program
• All Deal Registration rebates must be claimed within 30 days of the order date. Rebates not claimed within this
period will be forfeit
• Opportunities are valid for 90 days from the approval date.
• A single 30-day extension may be requested through the system prior to the expiration date of the opportunity
and if the opportunity is found by Adobe to be still viable within the next 30 days.
• Eligible products on the order must meet or exceed the applicable payout threshold to earn rebate, even if the
deal was approved at a lower amount.
• The customer account name on the Deal Registration opportunity must match the customer account name on
the order.
• Orders must be for customers within the reseller’s designated territory.
• Orders fulfilled through adobe.com are not eligible for the Deal Registartion Incentive.
• Orders for a reseller’s own use are not eligible for the Deal Registration Incentive.
• If, during the claims process, Adobe finds that the reseller has registered an ineligible renewal opportunity,
Adobe reserves the right to back out such transactions from your deal registration payout.
Only purchases affected by a third party customer shall be eligible for the deal registration incentive. Under no
circumstance will purchases made for internal use by an Adobe channel member, including another reseller, be
eligible to qualify for a reward under this incentive. Additionally, deals sourced by Adobe, another reseller, or another
distributor and provided to a reseller to transact are not eligible for the deal registration incentive.
Opportunities originating from customer RFP / RFQ bid scenarios may be rejected unless there is adequate
justification to show the reseller is adding value to the opportunity; for example, by promoting Adobe if the solution
is ambiguous or references an Adobe competitor. Opportunities sourced from bid boards are not eligible for the deal
registration incentive. Adobe reserves the right to revoke any opportunity that has been approved if it is discovered
that the reseller uncovered the opportunity from a bid board or as a result of a published RFP / RFQ.
Reseller is specifically forbidden from splitting an order received from a customer into multiple orders for the
purpose of qualifying the orders for deal registration incentive eligibility, to receive a higher payout, or to avoid the
cap of $500K USD per qualifying order.
After an opportunity expires, it cannot be extended or re-registered. Deal registration payouts will expire, without
exception, four (4) months from the date on which Adobe makes the first attempt to make payment to the reseller, if
valid reseller banking information is not on file with Adobe. Opportunities that are denied for payment may be
appealed only within four months of the order date. Opportunities may be denied for payment if a qualifying order is
not submitted, if the opportunity is not claimed within 30 days, if the order is placed prior to the opportunity
submission date, or if any other terms and conditions for payout are not met.
In the event that two opportunities are submitted (whether or not they are approved) and are later found to be the
same deal, the rebate will be provided to the reseller who registered the first approved opportunity. Resellers
submitting subsequent registrations for the same opportunity will have their opportunity revoked and will not
receive a rebate, regardless of involvement in the opportunity.
Resellers agree to preserve the confidentiality of the deal registration incentive and all related program materials.
Information about the deal registration incentive is not to be shared with end-user customers or other resellers.
In the event that Adobe has reasonable suspicion that a reseller has violated any of the terms described above with
the submission of an order, including splitting or asking a customer to split an order into two or more parts, for the
purpose of qualifying under this incentive, Adobe reserves the right to investigate the matter, including auditing
reseller records of purchase orders received from the customer. If Adobe determines the reseller partner is in
violation of any of the terms of this agreement, the reseller will be suspended from the deal registration incentive,
and may face permanent loss of deal registration participation or overall participation in the Adobe Partner
Connection Reseller Program, at the sole discretion of Adobe.
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Adobe Partner Connection Reseller Program
In the event that a reseller loses its status in the program, this reseller will have thirty (30) days from the date of the
loss of status to submit any outstanding claim with Adobe with regard to the deal registration incentive. After this
period, all opportunities and/or claims will be considered expired and the reseller will no longer be eligible for the
reward. Please note that the reseller’s Sales Center account will be blocked when the reseller’s account is suspended
or terminated. If this occurs, the reseller must work with their Adobe Account Manager or other Adobe
representative to close out any outstanding eligible opportunities and/or claims.
Revocation of Deal Registration opportunities
On occasion, Adobe may decide to revoke an opportunity that was previously approved. Scenarios whereby Adobe
may revoke a registration are as follows:
• Administrative error by Adobe. (Examples: System error, human error, a duplicate registration was discovered
including those where the Parent company may have subsidiaries under differing names.) In cases of
administrative error, Adobe will make commercially reasonable efforts to notify partner as soon as the
discrepancy is discovered.
• The opportunity record has not been updated for more than 90 days.
• It comes to Adobe’s attention after approval that any of the information provided in the submitted registration
application was falsified, inaccurate, misleading, incomplete, or omitted. In the event that two or more deal
registrations get approved for the same end user by different resellers, and both opportunities were approved
by Adobe, the deal registration gets awarded to the reseller that submitted the first accurate and complete
registration.
• The application is accepted after the expiration or termination of the reseller agreement with Adobe and any of
its addenda.
• The reseller is in material breach of their reseller agreement with Adobe or any of its addenda.
• The customer has notified Adobe in writing that the reseller is unwilling or unable to adequately support the
opportunity and no longer desires to work with the reseller.
• The reseller has notified Adobe in writing that they are unable or unwilling to support the customer
opportunity, yet has not voluntarily cancelled their registration.
• It comes to Adobe’s attention that the reseller has failed to actively promote Adobe within the opportunity.
Adobe will make commercially reasonable efforts to notify reseller prior to revoking any opportunity.
ETLA Resale - Education & Government
Resellers working with Enterprise customers may participate in an ETLA transaction per the structure outlined
below.
Certified and Gold Resellers that wish to supply software and services under an ETLA agreement to end customers,
must place its ETLA order through an Authorised Adobe Distributor and accept any Adobe special licensing terms
and conditions which are flowed down via its selected Distributor. These terms and conditions will be deemed to
modify and supplement the terms of the APC Reseller Agreement and are incorporated into that agreement by
reference.
Platinum Resellers may transact an ETLA either directly with Adobe or alternatively via an Adobe Authorised
Distributor.
Resellers participating in an Education ETLA must be approved with the Education Specialisation to be authorised to
sell Adobe Education products.
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Adobe Partner Connection Reseller Program
Adobe wishes to reward Platinum Resellers and Gold Resellers for their resale activities in connection with
Enterprise Term License Agreement (ETLA) opportunities for Education and Government customers. Adobe will
make available to Platinum Resellers and Gold Resellers certain financial incentives as further described below.
ETLA Resale Rebate Incentive for Platinum Resellers
In order for the Platinum Reseller to supply Education and Government software and services under an ETLA the
Platinum Reseller will be required to enter into additional terms and conditions with Adobe in the form of an Adobe
Partner Sales Order for each individual ETLA transaction.
The Partner Sales Order will reference the license fees to be paid by the Platinum Reseller and any maximum
end-user price if applicable, together with any special licensing terms and conditions, which apply. The Adobe
Partner Sales Order will be subject to and governed by the Adobe Partner Connection Platinum Reseller Program
agreement (“APC Platinum Reseller Agreement”). These terms and conditions will be deemed to modify and
supplement the terms of the APC Platinum Reseller Agreement and are incorporated into that agreement by
reference.
Platinum Resellers that have entered into an Adobe Partner Sales Order with Adobe with respect to an Education or
Government ETLA deal will be eligible to receive a 3% resale rebate on ETLA Qualifying Revenue.
• The 3% resale rebate applies only to the ETLA contract value paid during the 1st year. 2nd and 3rd year ETLA
payments will be subject to the terms of the then-current ETLA Resale Incentives
• ETLA Education and Government Qualifying Revenue is capped at $500,000 USD or equivalent in EUROs/GBP
per deal, per year.
• Platinum Resellers that transact the Education or Government ETLA deal through an Adobe Authorised
Distributor will not be eligible for the ETLA resale rebate Incentive. This does not prevent or limit Platinum
Resellers rights to transact and place orders for ETLA software and services through an Adobe Authorised
Distributor.
• ETLA deals that Adobe closes directly with, and accepts orders from end user customers are not eligible. For
the purpose of the ETLA resale rebate incentive the following definitions apply;-
“Adobe ETLA Products” are defined as all products within the Creative Cloud & Document Cloud families of
products as well as PPBU, Adobe Stock and Adobe Sign. Products excluded include Adobe Marketing Cloud, Adobe
Analytics, LiveCycle and Connect products.
“ETLA Qualifying Revenue” is defined unless otherwise stated herein or in any supplementary documentation
provided to the Distributor, as the value to Adobe of purchases, less any returns, transacted by the partner (“sell-
through value”) directly from Adobe, for ETLA licensing through an APC agreement for Adobe ETLA Products only.
Revenue from other Adobe volume licensing programs for APC channel partners (TLP, CLP and VIP), ETLA
Commercial transactions and any Adobe-led sales fulfilled under a master LSFA or LSTA, non-product revenue
(rebates, revenue share, referral fees, etc.), OEM revenue, and enterprise product revenue (including but not limited
to LiveCycle, Connect, Adobe Marketing Cloud, and Adobe Analytics) is specifically excluded from ETLA Qualifying
Revenue.
ETLA & VIP Custom Deal Registration Incentive for Gold and Platinum Resellers
Adobe wishes to reward partners for sourcing Enterprise Term License Agreement (ETLA) and VIP Custom
opportunities for Commercial, Education and Government customers. These incentive terms should be read in
conjunction with the deal registration terms and conditions outlined above.
First year Commercial, Education and Government ETLA and VIP Custom opportunities may be submitted for the
deal registration incentive. For the avoidance of doubt, Education and Government ETLA and VIP Custom
opportunities submitted for the deal registration incentive must be net new ETLA opportunities to Adobe. Renewals
of existing Education and Government ETLA’s and VIP or other term-based licenses (including Creative Cloud
Desktop Apps via CLP) done via ETLA or VIP Custom, are not eligible.
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Adobe Partner Connection Reseller Program
Commercial VIPs that migrate to ETLA or VIP Custom are eligible for deal registration rebate on the first year only if
the customer is an Adobe named account.
If, during the claims process, Adobe finds that the reseller has registered an ineligible renewal opportunity, Adobe
reserves the right to back out such transactions from your deal registration payout.
ETLAs are 3-year deals that are generally invoiced in three annual payments or transactions. Those annual
transactions are eligible for ETLA Deal Registration as follows:
First year transaction
that applies to a new ETLA
customer/ agreement
Second or third year transaction
that applies to an existing ETLA
customer/ agreement
First year transaction
that applies to an existing ETLA
customer and a new ETLA
agreement*
ETLA Deal
Registration
Eligible Ineligible Ineligible
*This is sometimes called the fourth year or renewal, since the ETLA agreement is renegotiated at this time.
VIP Custom deals are similar to VIP, in that they can be for a 1 year or 3 year trem, with annual renewals. As with
ETLA, only the 1st year transaction is eligible for Deal Registration.
If a reseller registers a qualifying TLP, CLP or VIP opportunity, Adobe may, at its sole discretion change it to an ETLA
or VIP Custom opportunity in the event that it is converted to and closed as an ETLA or VIP Custom deal. In
addition, the reseller is eligible for a 10% “sourcing” rebate on the first year invoiced amount only, up to $500,000
USD cap or the equivalent in Euros / GBP if;
• Adobe closes the deal directly with the end user customer
• The end user customer places an order for the ETLA or VIP Custom with another Adobe authorised reseller
• The reseller enters into an Adobe Partner Sales Order with Adobe with respect to the Commercial, Education
or Government ETLA deal
• The reseller submits its ETLA/VIP Custom order via an Adobe Authorised Distributor
The order must have been accepted by Adobe for the ETLA or VIP Custom deal, specifically for the valid registered
opportunity, and all applicable documentation for the transaction has been executed by all applicable parties within
the period between two (2) weeks and six (6) months of reseller being granted the registered opportunity, and
Adobe receives full payment of the 1st year fee for the applicable ETLA or VIP Custom pursuant to the registered
opportunity by no later than sixty (60) days after such payment is due to Adobe.
No deal registration opportunity will be deemed approved until receipt of written notice of approval from Adobe. A
reseller will not be eligible for, and, Adobe shall have no obligation to pay any deal registration incentive to the
extent that the reseller has earned and/or been paid any reward, rebate, or other amount with respect to the
applicable deal registration opportunity under any other deal registration, referral fee or other similar Adobe
incentive program.
ETLA Resale financial incentive summary
Financial
Incentive
Eligibility Criteria Qualifying Revenue / Products Payout
Resale
Incentive
Platinum & Multi-
Group Platinum
Education &
Government only
Platinum Reseller enters into
Adobe Partner Sales Order
direct with Adobe. ETLA’s
transacted through an Adobe
Authorised Distributor are
not eligible for rebate.
Education & Government ETLA
Qualifying Revenue
3% rebate
Deals capped at
$500,000 USD
per deal per year
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Adobe Partner Connection Reseller Program
Deal
Registration
Incentive
Gold, Platinum and
Multi-Group Platinum
Commercial, Education
& Government only.
Net New ETLA rst year
transactions only.
Qualied, approved and
claimed ETLA opportunities.
Must provide eligible Sales
Order number
Commercial, Education &
Government ETLA Qualifying
Revenue
Includes ETLA Commercial
transactions and any Adobe-led
sales fulfilled under a master LSFA
or LSTA
10% sourcing
rebate
Deals capped at
$500,000 USD
per order
As long as 50% or more of the ETLA Qualifying Revenue on an approved deal registration resides within the defined
territory, as per the Adobe Partner Connection Program Agreement, resellers holding the Worldwide Specialisation
may submit the Rest Of World (ROW) portion of the ETLA to the deal registration incentive.
Platinum & Multi-Group Platinum Reseller financial incentive summary
Financial Incentive Eligibility Criteria Aainment method Payout
Quarterly rebate Platinum
Multi-Group
Platinum
Revenue, unit, and/or
renewal based target(s)
determined by Adobe on a
quarterly basis.
Payout details provided
via quarterly incentive
leers.
One or more Qualifying
Revenue types (see
“Denitions”). Variable
payout rates.*
Marketing funds Platinum
Multi-Group
Platinum
Qualied and approved
marketing activities.
Reimbursed aer proof of
activity.
No set amount.
Awarded at Adobe’s
discretion.
Variable. When available
and subject to the
conditions and selection
criteria for their availability
Quarterly incentives (rebate)
Platinum and Multi-Group Platinum Resellers will be eligible to participate in one or more of the following quarterly
incentives. Available incentives, including specific targets, payout bases, and payout rates for each incentive, will be
provided to each Platinum reseller and Multi-Group Platinum resellers at the beginning of each Adobe fiscal quarter.
Resellers that achieve their revenue target/s will be awarded a rebate.
How your rebate goals will be set Qualifying revenue base against which
your rebate will be paid
Financial Incentive Criteria Payout base
Creative Rebate Incentive Target(s) will be set based on Eligible
VIP Renewals and VIP New Licenses
for the specied quarter(s) for Eligible
Creative Products only.
Includes all Creative Cloud products,
Adobe Stock, and all other products
available through VIP and VIP
Marketplace (excluding Acrobat and
Adobe Sign.)
VIP Qualifying Revenue for Eligible
Creative Products.
Document Cloud Rebate Incentive Target(s) will be set based on Eligible
VIP Renewals and VIP New Licenses
for the specied quarter(s) for Eligible
Document Cloud Products only.
Includes all Acrobat and Adobe Sign
SKUs purchased through VIP and VIP
Marketplace.
VIP Qualifying Revenue for Eligible
Document Cloud Products.
VIP Marketplace Migration
Incentive
Qualifying VIP Marketplace migration
opportunities only - as described in
the Quarterly Incentive Leer. Must
move all current VIP licenses to VIP
Marketplace
Payout will be calculated based on the
net-to-Adobe value of the licenses up
for renewal on the date of migration.
(See Quarterly Incentive Leer for more
information)
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Adobe Partner Connection Reseller Program
VIP Marketplace Incentive A dollar one rebate will be paid on
all VIP Marketplace revenue. At this
time no tragets will be set for this
incentive.
VIP Marketplace Qualifying Revenue.
VIP % Renewal Incentive At-risk renewal opportunities
identied by Adobe only. Minimum
% renewal of VIP Members
net-to-Adobe renewal opportunity.
Qualifying at-risk renewal
opportunity list will be provided via
Adobe Channel Account Manager.
Payout based on entire net-to-Adobe
value of the qualifying at-risk VIP
opportunity booked within the renewal
window. (See Denitions for more
information)
See the “Definitions” section in the guide for complete Qualifying Revenue definitions.
Incentive payout details
The following table defines when various transactions will count toward your rebate attainment.
Renewal window = Anniversary Date +/- 30 days
Cancellation quarter = For VIP renewals and expansion units added during the renewal window:
• If the cancellation date (the end of the renewal window) is in the current quarter, the transaction will
count toward the current quarter’s attainment.
• If the cancellation date is in the following quarter, the transaction will count toward the following quarter’s
attainment.
Transaction Type Denition Aainment Quarter
Net new VIP units New VIP units on a net new VIP
agreement. Customer does not have an
existing VIP agreement.
Current Quarter
Add-on VIP units New VIP units on an existing VIP
agreement outside of the renewal window
Current Quarter
Renewals VIP renewals on existing VIP agreements
during the renewal window. License
renewals through VIP or VIP Marketplace
are considered renewals.
Cancellation quarter
Note that this may be in the following quarter.
Expansion units New VIP units added to an existing VIP
agreement during the renewal window
Current Quarter
Rebate performance payout
Reseller must agree to reach the performance revenue goals as documented in the Quarterly Reseller Incentive
Letter. Achievement will be measured on the attainment of the revenue goal and the incentive is calculated on the
basis of the Qualifying Revenue as indicated in the quarterly incentive letter.
Adobe will review, on a quarterly cadence, the performance for all Platinum and Multi-Group Platinum Resellers
that are eligible to participate in the Adobe Partner Connection Performance Incentives.
Non-meeting a minimum of 75% attainment on the performance revenue goal for two (2) consecutive quarters
may result in the termination of Platinum Resellers entitlement to participate in that particular performance
incentive for two subsequent Adobe fiscal quarters during the term of the program. In addition, non-meeting a
minimum of 75% attainment on the performance revenue goal for four (4) fiscal quarters, in any one fiscal year,
may result in Platinum or Multi-Group Platinum Reseller being down-leveled to the next appropriate level they
19
Adobe Partner Connection Reseller Program
meet the criteria for. Down-leveled Resellers may not re-apply for Platinum Reseller level for a minimum 12-month
period from the date of partner level status change.
Upon the close of the quarter, the Adobe Channel Account Manager will examine the revenue targets, revenue
target achievement and performance of each reseller. In addition, the Adobe Channel Account Manager will verify
compliance with contractual obligations such as end-user sell-through data reporting. If a partner has achieved the
targets specified and complied with all mandatory contractual obligations, the rebate will be paid. The decision of
Adobe and of its representatives on any claim or dispute to the targets is final.
For Platinum and Multi-Group Platinum Resellers that transact directly with Adobe, the rebate payout will be made
as a credit to their trade account with Adobe.
Before placing any order for Software Products (other than shrink-wrap orders), Reseller must ensure that it has
received corresponding order documentation from the End User for the Software Products. If Adobe finds
acceptable order documentation has not been received by the Reseller in advance of placing an order, then Adobe
may (i) back out such transactions from Reseller’s financial incentives (e.g., deal registration payout and rebate
qualifying revenue), or (ii) debit any future payments to Reseller by any amount previously awarded due to such
transactions.
Rebate payouts will expire, without exception, two (2) quarters from the first day of the quarter in which they are
made available to the reseller, if valid reseller banking information is not on file with Adobe.
Confidentiality of Pre-Release Product Information: Platinum Reseller must comply with the Non-Disclosure terms
as defined in the Reseller Program Agreement. Specifically, Platinum Reseller must take the necessary precautions
with any pre-release product information (including but not limited to Adobe marketing assets (specifically price
lists, web banners, imagery, marketing copy, or other customer-facing marketing assets) provided by Adobe to
prevent it from being shared with a customer verbally or in writing, or through any means, including posting content
on a customer-facing website or portal, until such information is made public by Adobe. If Platinum Reseller fails to
meet this criteria, Adobe will reduce the total quarterly rebate payout rate by 1% for the quarter in which the
non-compliance occurs. This section does not limit Adobe’s other rights and remedies.
Any administrative fees associated with use of the Channel Return Exception Policy will be deducted from the
reseller rebate. The Channel Return Exception Policy is available on the Adobe Partner Connection Portal or from
your Adobe Order Management representative.
Adobe may, by email notification or other communication posted to the Sales Center or other similar partner
communication vehicle, announce permanent or temporary modifications to the Revenue Performance Incentive
terms. Such changes shall become effective from such time as determined by Adobe at the sole and reasonable
discretion of Adobe.
Marketing funds
In order to assist resellers in the effective marketing of Adobe products, Adobe provides the possibility of applying
for and claiming marketing funds as outlined below.
Channel marketing funds may be utilised, once approved, to fund or partially fund activities in the marketing and
market development activities below:
• Advertising/Media such as print and online material, including: newsletters, signs, inserts and banners, and
non-standard catalogue placements.
• Point-of-sale materials such as brochures, flyers, data sheets, and white papers for point-of-sale activities.
• Lead-generation activities such as direct mail and email, flyers, list acquisition, demand-generation campaigns,
call-out days, and telemarketing.
• Program marketing: designated partner programs targeting select focus areas
• Seminars/Events such as End-user demand generation, customer training/awareness, Adobe days and road
shows.
• Tradeshows/fairs for example industry trade shows, fairs, and end-user trade shows
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Adobe Partner Connection Reseller Program
• Web marketing such as banners, landing pages, microsites, content syndication.
Once approved funds will expire, without exception, one (1) quarter from their accrual if not claimed. Funds that
have not been claimed, or have not been allocated for a specific activity thirty (30) days prior to their expiration will
be reclaimed by Adobe without further notice.
Upon receipt of authorisation to perform a marketing activity, reseller may perform such activity and when
completed will submit via the Adobe Channel Administration Portal and in the manner determined by Adobe, a
claim for the reimbursement of expenses incurred in the carrying out of such marketing activity. All claims for
expenses must be supported by details of the activity, its results and by incontrovertible proof that the claimed
expenses have been incurred. At no point will more than the unused and unallocated funds of the previous one (1)
quarter be reimbursed.
All market development activities shall be carried out in accordance with applicable laws and regulations, even if
Adobe has approved such an activity with respect to the funding and reseller agrees that Adobe is in no manner
whatsoever responsible for rendering legal or financial consultation services to reseller.
Further details on marketing fund usage, processes and requirements are documented on the Adobe Channel
Administration Portal (ACAP) under the help and documentation section.
Non-financial incentives
In addition to the financial incentives described above, resellers are eligible for non-financial benefits based on
membership level.
Benefit
Registered Certied Gold Platinum
Training
ü ü ü ü
Partner communications
ü ü ü ü
Pre-sales support line
ü ü ü ü
Public listing in the Partner Finder
ü ü ü
Eligibility to sell CLP and VIP
ü ü ü
Exclusive partner events, as invited
by Adobe
ü ü ü
NFR soware
ü ü
NDA product roadmap briengs
ü ü
Marketing resources for joint
promotions and campaigns
ü
Assigned Adobe Channel Account
Manager
ü
Specialisations
Certified, Gold, Platinum and Multi-Group Certified and above Resellers are also eligible to earn specialisations in
the Reseller Program. A specialisation is defined as a specific set of skills and expertise in a particular discipline/
vertical market and can be attained by meeting certain training and eligibility criteria that are different for each
specialisation. Adobe’s current reseller specialisations are as follows:
Education
Addressing the education market is a critical priority for Adobe and we would like to identify and reward resellers
who have a particular competency in the education market. The Education Specialisation is a prerequisite to selling
CLP and VIP-education.
In order to qualify to for the Education Specialisation, a reseller must meet the following criteria:
1. Current good standing as a Certified, Gold, or Platinum Reseller in the Reseller Program.
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Adobe Partner Connection Reseller Program
2. Have a history of positioning software strategies, solutions and products in the education market
through promotional, marketing, and/or sales activities. Acceptable evidence includes a minimum
of three (3) of the following:
• Education product catalogue or pricelist(s)
• Website promoting education pricing
• Sponsorship of education events, conferences
• Certificate for 3rd party vendor showing education certification
• Membership of education supplier professional trade associations procurement
• Public sector procurement award (announcement letter)
• Marketing materials demonstrating education product offerings
• Two (2) Education customer purchase orders or invoices related to Education Software Sales
• Submit one (1) case study or customer reference letter
3. Employ one or more Adobe Certified Sales Professional/s, Education. The Education Specialisation sales
training is available on the Adobe Channel Training Center at:
https://captivateprime.adobe.com/adobe-channeltraining
4. Check that all customers seeking to purchase education products are eligible according to the latest Adobe
guidelines.
5. Obtain access to a database, catalogue, or directory of eligible education organisations (generally made
available by the education ministry or another official body).
6. Maintain full electronic records of customer purchases of Adobe education products for a period of two years
post-sale according to the latest Adobe guidelines.
Resellers who meet all the requirements above and who achieve the Education Specialisation will be eligible for the
following benefits:
• Eligibility to purchase CLP and VIP-education from an authorised Adobe distributor, or directly from Adobe
(for Platinum Resellers).
• Eligibility for education promotions, product bundles, or special offers.
• Access to education-specific marketing materials and content on the partner portal.
Education Elite Partner Program
Education Specialised Platinum Resellers in EMEA are eligible to apply to join the Education ELite Partner Program
during the annual application period. Adobe will inform all eligible Platinum Resellers when the application period
is open, and will outline the application steps at that time.
The Elite Program has been designed for the Adobe Channel to work more closely with Adobe, be part of a network
of Education focused partners, earn additional incentives and together build the digital literacy story with Education
institutions.
The Elite Program will offer the following benefits:
• Exclusive access to incremental Deal Registration Incentives throughout the program lifetime
• Additional Marketing Investment
• Access to EDU Partner Engagement Management exclusively support your EDU focus
• Access to the Adobe Education Leads Program, where Adobe will share opportunities
• Additional APC rebate on all EDU VIP
• Comprehensive Training on products and services related to Adobe Education
If you are interested in hearing more about the Elite Partner Program, please contact your Adobe Channel Account
Manager.
22
Adobe Partner Connection Reseller Program
Worldwide
Many Adobe customers have locations in multiple countries or regions and wish to centralise their license
purchases with a single reseller who can provide them with the services and support they need on a global basis.
The Worldwide Specialisation is a prerequisite to selling CLP & VIP to end user customers who are located outside
of the reseller’s assigned territory as defined in the APC agreement. (VIP may be sold only in countries authorised
by Adobe. Reference the document “VIP Authorised Countries” available on the Adobe Partner Connection Portal at
http://www.adobe.com/partners.)
The Worldwide Specialisation is limited to qualifying Platinum and Multi-Group Platinum Resellers only. To qualify
for the Worldwide Specialisation, a reseller must meet all of the requirements published in the Worldwide Reseller
Program Guide.
Resellers who meet all these requirements and who achieve the Worldwide Specialisation will be eligible for the
following benefits:
• Eligibility to purchase CLP and VIP products from the Worldwide CLP and VIP price lists for resale to Qualifying
Global Customers only. These price lists provide the full complement of SKUs for each language and
version of
eligible Adobe products.
Onboarding
Adobe wishes to create and maintain business relationships only with resellers that meet the company’s business
objectives and criteria for integrity and compliance. Therefore, all resellers wishing to participate in the Reseller
Program, including applying for a higher level of membership or a specialisation, must successfully complete Adobe’s
onboarding process.
For a new reseller applying at the Registered level, onboarding involves completing a short online enrollment
process.
For an existing reseller wishing to apply to the Certified or Gold membership level or add a specialisation,
onboarding involves completing an online code of conduct training and submitting an additional online application.
This application may include compliance-related questions and additional questions used to help Adobe evaluate
whether the reseller meets the criteria required for the new membership level or specialisation. Adobe will use this
questionnaire as well as other performance metrics to determine whether the reseller meets the criteria to be
accepted to the new membership level or specialisation.
For compliance reasons our resellers which meet certain risk criteria will be asked to provide additional information
during the onboarding application or renewal of their program membership. These risk criteria depend on the
region of operation, amount of revenue generated and level of government business conducted.
If the reseller meets the risk criteria, they will be asked by Adobe to complete a TRAC number application as a
condition of their continued membership. The main contact will receive the according information and instructions
on how to do so. This process is managed by TRACE International, a third party, and Adobe has no influence on the
process and the issuance of the TRAC number.
TRAC is sponsored by Adobe and there will be no additional costs to the reseller.
TRAC is a unique 12digit TRACE Registered Access Code (“TRAC”) assigned to companies committed to commercial
transparency. TRAC is a global identification system that quickly establishes a TRAC holder’s identity, address,
information, and screens the TRAC holder’s name against the various government denied parties’ lists. TRAC
holders upload key documents to substantiate the information associated with their code and their profile on the
TRAC web portal. Additional information can be found under www.tracnumber.com.
Adobe is using TRAC to show our continued commitment to integrity, ethical business practices and compliance
with the law in every aspect of our operations and in every market.
23
Adobe Partner Connection Reseller Program
For Platinum Resellers, much of the onboarding process is conducted offline in partnership with an Adobe account
manager. Platinum Resellers must also complete compliance training and participate in Adobe’s global vetting and
onboarding process for channel partners who wish to be considered direct business partners with Adobe. This
additional onboarding consists of more in-depth due diligence processes, e.g. those related to the U.S. Foreign
Corrupt Practices Act “FCPA.”
For resellers upleveling to the Platinum level, all benefits associated with the new level will apply beginning on the
first day of the Adobe fiscal quarter after the resellers’s uplevel request has been approved by Adobe.
Participation in the enrollment process does not guarantee acceptance to the Adobe Partner Connection Program
or approval of any specialisation application. Without prejudice to Adobe’s right to reject any potential reseller from
participating in the Adobe Partner Connection Program for any reason, Adobe reserves the right to change the
application process and requirements to join the Adobe Partner Connection Program upon reasonable advance
notice writing in accordance with the notification requirements outlined in this program guide.
Onboarding steps for a Registered, Certified, or Gold Reseller:
This process is followed for new and uplevel requests, and for resellers applying to add a specialisation.
1. Reseller completes online enrollment questionnaire specific to the desired level or specialisation.
2. Reseller accepts click-through program agreement.
3. (For Registered level only) Reseller receives automatic approval via email.
4. Certified and Gold Resellers must complete the Adobe Business Partner Code of Conduct training. (Minimum
of one representative who holds responsibility for overseeing compliance).
5. For Certified and Gold levels) Adobe evaluates reseller’s application and confirms acceptance or denial at the
desired program level or specialisation. Adobe’s evaluation includes review of the reseller’s compliance
questionnaire and confirmation that the reseller meets all of the requirements of the desired level or
specialisation, including any required personnel, completion of required code of conduct training, minimum
revenue criteria, time required at a previous level, and any other requirements.
6. Reseller is provided with systems access, including access to the Adobe Partner Connection Portal and Sales
Center (Certified and above).
Onboarding steps for a Platinum Reseller:
1. Reseller completes offline compliance questionnaire.
2. Reseller completes the Adobe Business Partner Code of Conduct training. (Minimum of one representative who
holds responsibility for overseeing compliance).
3. Adobe conducts due diligence compliance onboarding process.
4. Adobe evaluates reseller’s application and confirms acceptance or denial. Adobe’s evaluation includes review
of the reseller’s compliance questionnaire and confirmation that the reseller meets all of the requirements of
the Platinum level, including any required personnel, completion of required code of conduct training,
minimum revenue and or units criteria, 12 months minimum as a Gold Reseller, success against previous
performance criteria, and any other requirements.
5. Adobe conducts credit evaluation and establishes credit line.
6. Reseller and Adobe execute hardcopy program agreement.
7. Reseller and Adobe meet to discuss objectives and strategies for the upcoming quarter/s.
For Platinum Resellers 2,4 & 6 of the above steps will need to be completed for each subsequent annual renewal.
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Adobe Partner Connection Reseller Program
Ongoing performance evaluation
On a quarterly basis, Platinum and Multi-Group Platinum Resellers will meet with their Adobe Channel Account
Managers for a joint discussion of reseller performance against objectives and to discuss objectives and strategies
for the upcoming quarter. This quarterly review will include both a focus on the previous quarter’s performance as
well as a look ahead to readjust strategy to achieve goals the next quarter. A quarterly business plan will need to be
completed with the Adobe Channel Account Manager at the start of the new fiscal quarter and approved by Adobe.
These quarterly reviews are an opportunity for resellers to get a preview of Adobe’s strategy for the upcoming
quarters and to align sales and business objectives accordingly.
Down-leveling
Adobe reserves the right to conduct an evaluation of a reseller’s program level at any point in time. A formal
evaluation will take place on an annual basis. In the event Adobe determines that a reseller no longer qualifies for
their current program level, Adobe may assign the reseller a new level based on their current qualifications. In such
an event, Adobe will notify the reseller of its change in program level. In such event Adobe will be entitled to
down-level and terminate reseller’s current program level status in accordance with the termination provisions in
the reseller program agreement. Down-leveling will also result in a reseller’s benefits being adjusted to those
appropriate to the new level.
Certified Resellers - Certified Resellers being down-leveled to Registered will lose access to all Adobe pricing and
licensing programs applicable to the Certified level and any specialisations they may have attained. All other
benefits of the Registered level will remain in full effect.
Gold Resellers - Gold Resellers being down-leveled to the Registered level will lose the ability to submit new
opportunities to the Deal Registration incentive effective immediately. Resellers will have 30 days to claim any
opportunities that have already been submitted and approved by Adobe. All other benefits of the Certified level will
remain in full effect.
Platinum Resellers - Platinum Resellers being down-leveled to the Gold level will not be eligible for quarterly
rebate in future quarters. If a Platinum Reseller is down-leveled during an Adobe quarter, quarterly rebate will be
paid at the end of the period if objectives are met per the terms of the Revenue Performance Incentive. Platinum
Resellers being down-leveled to the Gold level will not be eligible for new marketing funds after they are down-
leveled; however, they will have 90 days to work with Adobe channel marketing to complete any marketing
activities that were submitted and approved by Adobe prior to the reseller being down-leveled. They will not be
able to submit any new marketing proposals, and any unclaimed funds at the end of the 90-day period will be
forfeited. Down-leveled Platinum Resellers may not re-apply for Platinum Reseller status for minimum 12-month
period from the date of partner level status change.
Termination
On occasion, it may be necessary for Adobe to terminate its relationship with a reseller. Adobe may terminate a
reseller’s membership in the program or any benefit provided by the program at any time without cause upon ninety
(90) days’ notice to the reseller.
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Adobe Partner Connection Reseller Program
Denitions
Qualifying Revenue definitions for quarterly rebate incentives
Add-on VIP Licenses means new VIP and VIP Marketplace licenses licensed through the APC resale Program and
added to an existing VIP ID outside the Renewal Window.
Cancellation Quarter means the quarter when a VIP Member’s Renewal Window ends, even if an order is placed
with Adobe or invoiced in a different quarter.
Eligible Document Cloud Products include the following Adobe Products: All Document Cloud and Adobe Sign
products licensed through the APC resale Program and available on the VIP and VIP Marketplace price lists.
Eligible Creative Products include the following Adobe Products: All Creative Cloud products licensed through the
APC resale Program and available on the VIP and VIP Marketplace price lists, including Creative Cloud for teams,
Creative Cloud for enterprise, and all Creative Cloud single apps, Adobe Stock and all other products licensed
through the APC resale Program and available on the VIP and VIP Marketplace price lists, excluding Eligible
Document Cloud Products.
Eligible Adobe Sign Products include the following Adobe Products: All Adobe Sign products licensed through the
APC resale Program and available on the VIP and VIP Marketplace price lists only
Eligible Print & Publishing and Consumer Products include the following Adobe products: All Adobe products
licensed through the APC resale Program excluding Creative Cloud products, Acrobat products, and Adobe Sign. E.g.
TechnicalSuit, Captivate, Presenter, FrameMaker & RoboHelp
Expansions means new VIP and VIP Marketplace products licensed through the APC resale Program and added to
an existing VIP ID during the Renewal Window.
Net New VIP Licenses means new VIP and VIP Marketplace licenses licensed through the APC resale Program and
on a net new VIP ID. Customer does not have an existing VIP ID or agreement.
Renewals means VIP and VIP Marketplace renewal licenses licensed through the APC resale Program on existing
VIP IDs during the Renewal Window, and includes renewal licenses for customers migrating from VIP to VIP
Marketplace.
Renewal Window means the 60-day window beginning 30 days before until 30 days after Member’s Anniversary
Date.
VIP Qualifying Revenue is defined unless otherwise stated herein or in any supplementary documentation
provided to the reseller, such as a quarterly incentive letter, as the amount paid to Adobe, less any returns, for
purchases effected by Reseller (“sell-through value”), either directly from Adobe (in the case of Platinum Resellers)
or from an Adobe Authorised Distributor, of all Eligible VIP Renewals and all VIP New Licenses. Adobe-led sales
fulfilled under a master LSFA or LSTA are not included in APC, and thus such transactions are excluded from APC
financial incentives, including VIP New Licenses.
Additionally, the following revenue is specifically excluded from VIP Qualifying Revenue: Non-product revenue
(rebates, revenue share, referral fees, etc.), OEM, shrinkwrap, TLP, CLP, ETLA and any other Adobe-led sales
transacted directly with Adobe via an LSFA or LSTA, and all non-VIP enterprise product revenue (including but not
limited to LiveCycle, Connect, Adobe Marketing Cloud, Adobe Experience Cloud, and Adobe Analytics). For resellers
holding the Worldwide Specialisation, revenue booked outside of the reseller’s home region is excluded from VIP
Qualifying Revenue.
VIP New Licenses are defined as all new license SKUs sold through the VIP and VIP Marketplace programs only. All
products available on the VIP and VIP Marketplace price lists are eligible. CCDA for government via CLP is also
eligible. VIP new license SKUs may be used only for purchases for either 1) additional VIP license quantities (over the
quantity of VIP licenses from the prior Subscription Period) for an existing VIP Member or 2) all licenses added
during Member’s first Subscription Period for a New VIP Member. New VIP Member means an entity without a prior
VIP Agreement or without an Affiliate with a prior VIP Agreement. Changing products within a product family (e.g.
Creative Cloud) during the renewal period does not require new license SKUs. For example, a VIP customer may
reassign Creative Cloud for teams complete licenses to Creative Cloud for teams single app licenses using renewal
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Adobe Partner Connection Reseller Program
SKUs. Refer to the VIP Program Guide for details. Adobe-led sales fulfilled under a master LSFA or LSTA are not
included in APC, and thus such transactions are excluded from APC financial incentives, including VIP New Licenses.
VIP Marketplace Qualifying Revenue is defined unless otherwise stated herein or in any supplementary
documentation provided to the reseller, such as a Quarterly Incentive Letter, as the amount paid to Adobe, less any
returns, for purchases effected by reseller (“sell-through value”), either directly from Adobe (in the case of Platinum
Resellers) or from an Adobe Authorised Distributor, of all SKUs available on the VIP Marketplace price lists.
Additionally, the following revenue is specifically excluded from VIP Marketplace Qualifying Revenue: Non-product
revenue (rebates, revenue share, referral fees, etc.), OEM, shrinkwrap, TLP, CLP, ETLA and any other Adobe-led sales
transacted directly with Adobe via an LSFA or LSTA, VIP SKUs not on the VIP MP price lists, and all non-VIP
enterprise product revenue (including but not limited to LiveCycle, Connect, Adobe Marketing Cloud, Adobe
Experience Cloud, and Adobe Analytics.) For resellers holding the Worldwide Specialization, revenue booked outside
of the reseller’s home region is excluded from VIP Marketplace Qualifying Revenue.
Eligible VIP Renewals are defined as VIP renewals under VIP agreements whose 60-day renewal window
(Anniversary Date +/- 30 days) ends during a specified quarter, even if such renewals are invoiced by Adobe in a
different quarter.
Renewals for all products available on the VIP and VIP Marketplace price lists and licensed through the APC resale
Program are eligible. Renewals in all vertical markets for which you are authorised are eligible. Only renewals for
licenses deployed in EMEA are eligible.
Qualifying at-risk VIP renewal opportunities are defined unless otherwise stated herein or in any supplementary
documentation provided to the distributor such as a quarterly incentive letter, as VIP renewal opportunities
identified by Adobe based on the VIP Member’s expected renewal rate. Each eligible Platinum Reseller will receive a
quarterly list of Qualifying at-risk VIP renewal opportunities from Adobe with their eligible VIP contracts. Only VIP
contracts on the list provided by Adobe are eligible for this incentive. To be eligible for payout, the net-to-Adobe
renewal must be at least 100% of the Member’s Renewal Opportunity. The Member’s Renewal Opportunity is the
net-to-Adobe renewal value of all of the Member’s existing licensing when the Member’s VIP renewal order is
placed. The net-to-Adobe renewal value may be represented by any of the following:
• Renewing 100% of the Member’s existing licenses.
• Expanding the number of licenses:
• Adding licenses of an existing eligible product. (See Terms and Conditions for eligible products.)
• Adding a new eligible product such as Adobe Stock or Adobe Sign.
• Upselling to an eligible product with a higher price point (such as Creative Cloud for teams > Creative Cloud for
enterprise or Creative Cloud Single App > All Apps).
• The VIP Member’s Renewal Opportunity transactions may be submitted under multiple orders/invoices for the
same VIP Member under the same VIP agreement number. Providing all orders are booked under the same
VIP agreement number, and they are placed within the renewal window they may be counted towards the
100% VIP Renewal incentive payout.
VIP 100% Renewal Incentive Terms and Conditions:
• Eligible products include all SKUs ordered through VIP only, with the exception of K-12 SKUs.
• Commercial, government, and Higher Ed only. K-12 opportunities are ineligible.
• At-risk renewal opportunities identified by Adobe only. List will be provided by your Adobe Channel Account
Manager.
• VIP renewal opportunities must be under VIP agreements whose 60-day renewal window (Anniversary Date
+/- 30 days) ends in the specified quarter.
• TLP, CLP, FLP, and ETLA opportunities are ineligible.
• New opportunities without a qualifying renewal are ineligible.
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Adobe Partner Connection Reseller Program
• Renewal opportunities not on the list provided by Adobe are ineligible.
• Available to Platinum Resellers and Distributors only
Annual Qualifying Revenue definitions - Platinum and Gold Resellers & Multi-Group
revenue thresholds
“VIP and VIP marketplace Qualifying Revenue” is defined as all New and Renewal SKUs for all products licensed
through the APC resale Program and available on the Commercial, Government and Education VIP and VIP
Marketplace price lists. VIP full or partial year subscriptions are eligible. This includes but is not limited to Acrobat
for teams, Acrobat for enterprise, Creative Cloud for teams, Creative Cloud for enterprise, Adobe Captivate for teams
and Adobe Presenter Video Express for teams, as well as Adobe Sign, Adobe Audition, Adobe Muse, Adobe
Premiere Pro, After Effects, Dreamweaver, Edge Animate, Edge Inspect, Substance 3D, Illustrator, InCopy, InDesign,
Photoshop, Prelude and Speedgrade.
The following revenue is specifically excluded from the VIP and VIP marketplace Qualifying Revenue: Non-product
revenue (rebates, revenue share, referral fees, etc.), OEM, shrinkwrap, ETLA and any Adobe-led sales fulfilled under
a master LSFA or LSTA, CLP, TLP, FLP, and enterprise product revenue (including but not limited to LiveCycle,
Connect, Adobe Marketing Cloud, and Adobe Analytics)
Other definitions
Authorised Partner is a partner that has registered with Adobe, has agreed to the Partner Program Agreement and
meets and continues to meet the obligations outlined below for the level and role in the Adobe Partner Connection
Program that they wish to attain.
Dedicated Personnel means a partner’s employees who devote 100% of their time to the sales, support and/or
marketing of Adobe Products.
Shared Personnel means partner employees who devote a minimum of 50% of their time to sales and marketing
of Adobe Products.
Adobe Product Line Manager is an individual who is responsible for all Reseller’s activities with respect to Adobe
products. In particular, the Product Line Manager will be responsible for ensuring that the relevant organisational
units within Reseller are appropriately staffed and resourced, that relevant personnel within Reseller achieves and
retains the mandated competence levels, that the appropriate product line goals and measurement programs to
track progress in meeting such goals are in place and will be the main interface in communications and
collaboration between Adobe and Reseller.
Designated Named Resource to drive retention, renewals & deployment. This is an individual that is responsible
for driving all elements of the Customer Lifecycle Management process. This individual will ensure that customer
subscriptions are being renewed on time, customers are deploying their subscription licenses when they receive
them and reseller maintains good retention rates (meaning customers are loyal).
Qualifying Global Customer is defined as a commercial customer having locations in three (3) or more different
countries, regardless of region. Linked affiliate locations may count toward the three-country minimum. Education
and government customers are specifically excluded.
Software Products may include licensed Adobe proprietary products or services.
Value Incentive Plan (VIP) is a membership-based program that allows customers to download and deploy
available Adobe products under a subscription-type purchasing plan, as described in the “VIP Program Guide”
available on Adobe’s Volume Licensing website located at https://helpx.adobe.com/enterprise/vip.html (or
successor site thereto) which may be updated by Adobe from time to time. VIP may be sold only in countries
authorised by Adobe. Reference the document “VIP Authorised Countries” available on the Adobe Partner
Connection Portal at http://www.adobe.com/partners.
Adobe Systems Soware
Ireland Limited
4-6 Riverwalk
Citywest Business Campus
Dublin 24
Ireland
www.adobe.com
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Adobe Partner Connection Reseller Program
Adobe Systems Soware
Ireland Limited
4-6 Riverwalk
Citywest Business Campus
Dublin 24
Ireland
www.adobe.com
Adobe and the Adobe logo are registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.
© 2022 Adobe Systems Incorporated. All rights reserved. v7.1
VIP Marketplace (VIP MP) is a membership-based Buying Program that allows partners and customers to
purchase Adobe subscription products through online partner marketplaces. Unless otherwise indicated, all
references in this document to “VIP” or “Value Incentive Plan” include VIP Marketplace.
“Europe” means all full member states of the European Union and Norway, Iceland, Liechtenstein,Switzerland and
the United Kingdom.
Tier 1 countries is based on the forecasted Application Software spend in each country in EMEA as estimated by
IDC. Tier 1 countries are defined as the United Kingdom, France and Germany.
Tier 2 countries is based on the forecasted Application Software spend in each country in EMEA as estimated by
IDC. Tier 2 countries are defined as Austria, Switzerland, Belgium (excluding Luxembourg), Netherlands,
Sweden,Denmark, Norway, Finland, Iceland, Italy, Spain and Russia.
Tier 3 countries is based on the forecasted Application Software spend in each country in EMEA as estimated by
IDC. Tier 3 countries are defined as any country in EMEA that is not included in Tier 1 or Tier 2 countries, as defined
above.
Conclusion
In conclusion, Adobe believes that our success as a company hinges upon the success of our partners. By driving
toward the same objectives, we can accomplish a mutually beneficial business relationship that will grow into the
future. Adobe retains the right to effect and announce changes to the policies and procedures described in this
document, which may be posted to the Adobe on-line channel sales portal (the Adobe Partner similar partner
communication websites, by fax or via email and such notices and additional terms and conditions if applicable
shall be incorporated by reference herein. Connection Portal), or other Any changes will be effective 30 days from
the date of posting of such announcement. All support and resources provided by Adobe are subject to availability.
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Adobe Partner Connection Reseller Program
Version history
Version Notication date Eective date
4.0 March 14, 2014 March 01, 2014
5.0 February 13, 2015 February 28, 2015
5.1 March 03, 2015 February 28, 2015
5.2 April 30, 2015 May 30,2015
5.3 August 06, 2015 August 29, 2015
5.4 August 28, 2015 August 29, 2015
5.5 October 14, 2015 October 14, 2015
5.6 October 22, 2015 October 23, 2015 (minor clarication)
5.7 October 30, 2015 October 30, 2015 (minor clarication)
5.8 December 04, 2015 March 05, 2016
5.9 January 18, 2016 March 05, 2016
5.10 April 15, 2016 June 04, 2016
5.11 May 06, 2016 June 04, 2016
5.12 June 22,2016 July 22,2016
5.13 November 3, 2016 December 3, 2016
5.14 December 7, 2016 March 4, 2017
5.15 January 13, 2017 March 4, 2017
5.15.1 March 15, 2017 March 15, 2017 (minor clarications)
5.16 April 12,2017 April 12,2017 (minor clarication)
5.17 June 22, 2017 June 3, 2017
5.18 September 6, 2017 September 6, 2017 (minor clarication)
5.19 September 18, 2017 October 18, 2017
5.20 December 22, 2018 March 3, 2018
6.0 March 26, 2018 June 2, 2018
6.1 May 3, 2018 June 2, 2018
6.2 January 2019 March 2 2019
6.3 June 2019 June 2019 (minor clarications)
6.4 January 29, 2020 February 29, 2020
6.5 May 25, 2020 July 15, 2020
6.6 Feburary 3, 2021 March 6, 2021
6.6.1 November 6, 2021 November 6, 2021 (minor clarications)
7 December 4, 2021 March 5, 2022
7.1 February 3, 2022 March 5, 2022
