FOR IMMEDIATE RELEASE
January 23, 2009
Contact: Carrie D. Bright, IOM, CAE
Executive Director, American Midwifery Certification Board, Inc.
410-694-9424
AMCB Develops Short and Long Term Strategic Plan
The American Midwifery Certification Board (AMCB) recently held an intensive, two-
day strategic planning retreat, to address both short term objectives and develop a three-
year strategic plan.
“The mission of AMCB is clear, says Barbara Graves, CNM, MN, MPH, FACNM, board
president. “Our mission is to protect and serve the public by providing the certification
standard for individuals educated in the profession of midwifery.”
However, notes Graves, health care is an ever-evolving industry, and the AMCB board
felt it was imperative that the organization look ahead to proactively address future
challenges and opportunities. The retreat, led by David Kushner, CAE, CMP, from the
Kushner Companies, also included representatives from the American College of Nurse
Midwives (ACNM), American Association of Nurse Anesthetists (AANA), American
Commission for Midwifery Education (ACME), and the Directors of Midwifery
Education (DOME).
The purpose of the retreat was to establish a vision for the organization, assess the
organization’s strengths and opportunities, identify short and long term strategic goals
and measures, and set the stage for future organizational activities.
“We focused on specific issues we need to address now, such as life-time certification
and modification of the Certificate Maintenance Program (CMP), identified opportunities
for enhanced collaboration with the ACNM and other professional associations, and
discussed some of the key issues that will impact our organization and our field over the
coming years,” says Graves.
The Board will convene again in April to review and approve the plan developed during
the retreat.
